Out of Home Advertising Association of America News & Media

OOH delivers double performance lift compared to TV

May 21, 2026

Out of home digital advertising delivers twice 2x the performance lift of TV, according to a study from The Out of Home Advertising Association conducted in…

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OAAA, FBI renew OOH partnership

May 12, 2026

The Out of Home Advertising Association of America has renewed its partnership with the Federal Bureau of Investigation, extending a nationwide program that…

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Apple, Morgan & Morgan, Vivint lead top OOH advertisers list

May 6, 2026

Apple, Morgan & Morgan and Vivint are the top three out of home advertisers in 2025, respectively, according to data from the Out of Home Advertising…

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Google, Zillow among speakers at OAAA media conference

May 1, 2026

Leaders from Google, Zillow, National Geographic and Purely Elizabeth are among the speakers participating in the upcoming Out of Home Advertising Association…

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OAAA, Earth Day partnership celebrates 8th year, $500M in donated OOH inventory

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Participating OAAA member media companies donated public service advertising space as part of more than $500 million in annual donated OOH inventory to support…

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OAAA announces future leaders program delegates

April 20, 2026

The Out of Home Advertising Association of America has announced the 2026 Future Leaders Program delegates, recognizing 10 rising professionals selected for…

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OOH advertising critical driver of connected commerce

April 10, 2026

Out-of-Home advertising has evolved from a top-of-funnel awareness channel into a critical driver of connected commerce, according to research from the…

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Geopath, OAAA debut measurement platform

April 3, 2026

Geopath, in partnership with the Out of Home Advertising Association of America, has developed a next-generation measurement platform.

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The Share Shift conversation: Why suppliers must be part of OOH’s growth success

by Rod Rackley — Chief Executive Officer & President, Circle Graphics

Out of home advertising sits at an inflection point.

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OOH advertising hits $9.46B

March 24, 2026

Out of home advertising revenue hit a record-setting mark of $9.46 billion in 2025, reflecting 3.6% year over year growth, according to data from the Out of…

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OAAA expands media conference lineup

March 12, 2026

The Out of Home Advertising Association of America has announced additional speakers for the 2026 OOH Media Conference, taking place May 11–13, 2026, in Dallas.

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OAAA issues call for 2026 OBIE Awards

March 9, 2026

The Out of Home Advertising Association of America has issued an official call for entries for the 2026 OBIE Awards, which honors out-of-home advertising.

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Out of Home Advertising Association of America releases updated taxonomy

February 18, 2026

The Out of Home Advertising Association of America, a national trade association representing the out of home advertising industry, has released an updated…

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OAAA issues call for leaders program entries

January 28, 2026

The Out of Home Advertising Association of America, a trade association representing the OOH advertising industry, has announced that applications are open for…

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OAAA promotes Olivia Oshry to CMO

January 8, 2026

The Out of Home Advertising Association of America, the trade association for the U.S. OOH advertising industry, has promoted Olivia Oshry to chief marketing…

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OAAA announces media plan awards

December 18, 2025

The Out of Home Advertising Association of America, the trade association for the U.S. out of home (OOH) advertising industry, has announced the winners of its…

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OAAA OBIE Awards revamped to standalone event

December 15, 2025

The OBIE Awards, doled out by the Out of Home Advertising Association of America, is becoming a standalone event in 2026 and will take place in October in New…

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OOH revenue hit all-time high in Q3

December 10, 2025

Out of home advertising revenue grew 4.5% in the third quarter of this year, compared to the third quarter of 2024, totaling $2.13 billion, according to the…

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OAAA debuts programmatic OOH transparency pledge

November 24, 2025

The Out of Home Advertising Association of America, together with leading programmatic platforms including Broadsign, Perion, Place Exchange, Viooh and Vistar…

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OOH fueling sports economy, claims OAAA study

September 24, 2025

Out-of-home advertising is one of the most powerful tools in sports marketing, according to a national study released by the Out of Home Advertising…

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