Out of Home Advertising Association of America News & Media

OOH advertising influencing travelers as travel activity accelerates

July 22, 2025

More than half, 66%, of travelers report being influenced by out-of-home advertising and consumers are traveling as much or more than the pre-pandemic time…

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OOH ad industry posts highest-ever Q1 revenue

July 1, 2025

The U.S. out-of-home advertising industry posted its highest-ever Q1 revenue, reaching $1.98 billion, according to data released by the Out of Home Advertising…

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OAAA announces 83rd annual OBIE Award winners

May 21, 2025

The Out of Home Advertising Association of America, recently announced the winners of the 83rd Annual OBIE Awards during the 2025 OOH Media Conference in…

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OAAA brings on Greg Ald as SVP

May 13, 2025

The Out of Home Advertising Association of America has brought on Greg Ald as SVP, revenue, growth and membership.

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OOH advertising catching consumer attention across industries

May 5, 2025

Out-of-home advertising is grabbing attention across several industries with 70% of adults recall seeing ads and 83% took action after viewing the ads…

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OAAA announces future leader delegates

April 25, 2025

The Out of Home Advertising Association of America has announced the 2025 Future Leaders Program delegates. The delegates are emerging professionals given an…

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OAAA, Big Brothers Big Sisters team to develop OOH talent

March 21, 2025

The Out of Home Advertising Association of America and Big Brothers Big Sisters of America have partnered to develop the next generation of Out of Home talent.

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OOH ad revenue on robust growth path

March 12, 2025

Out of home advertising revenue surpassed $9.1 billion in 2024, a 4.5% jump from 2023, according to data from the Out of Home Advertising Association of…

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