Out of Home Advertising Association of America News & Media

OAAA announces future leaders program delegates

April 20, 2026

The Out of Home Advertising Association of America has announced the 2026 Future Leaders Program delegates, recognizing 10 rising professionals selected for…

read now

OOH advertising critical driver of connected commerce

April 10, 2026

Out-of-Home advertising has evolved from a top-of-funnel awareness channel into a critical driver of connected commerce, according to research from the…

read now

Geopath, OAAA debut measurement platform

April 3, 2026

Geopath, in partnership with the Out of Home Advertising Association of America, has developed a next-generation measurement platform.

read now

The Share Shift conversation: Why suppliers must be part of OOH’s growth success

by Rod Rackley — Chief Executive Officer & President, Circle Graphics

Out of home advertising sits at an inflection point.

read now

OOH advertising hits $9.46B

March 24, 2026

Out of home advertising revenue hit a record-setting mark of $9.46 billion in 2025, reflecting 3.6% year over year growth, according to data from the Out of…

read now

OAAA expands media conference lineup

March 12, 2026

The Out of Home Advertising Association of America has announced additional speakers for the 2026 OOH Media Conference, taking place May 11–13, 2026, in Dallas.

read now

OAAA issues call for 2026 OBIE Awards

March 9, 2026

The Out of Home Advertising Association of America has issued an official call for entries for the 2026 OBIE Awards, which honors out-of-home advertising.

read now

Out of Home Advertising Association of America releases updated taxonomy

February 18, 2026

The Out of Home Advertising Association of America, a national trade association representing the out of home advertising industry, has released an updated…

read now

OAAA issues call for leaders program entries

January 28, 2026

The Out of Home Advertising Association of America, a trade association representing the OOH advertising industry, has announced that applications are open for…

read now

OAAA promotes Olivia Oshry to CMO

January 8, 2026

The Out of Home Advertising Association of America, the trade association for the U.S. OOH advertising industry, has promoted Olivia Oshry to chief marketing…

read now

OAAA announces media plan awards

December 18, 2025

The Out of Home Advertising Association of America, the trade association for the U.S. out of home (OOH) advertising industry, has announced the winners of its…

read now

OAAA OBIE Awards revamped to standalone event

December 15, 2025

The OBIE Awards, doled out by the Out of Home Advertising Association of America, is becoming a standalone event in 2026 and will take place in October in New…

read now

OOH revenue hit all-time high in Q3

December 10, 2025

Out of home advertising revenue grew 4.5% in the third quarter of this year, compared to the third quarter of 2024, totaling $2.13 billion, according to the…

read now

OAAA debuts programmatic OOH transparency pledge

November 24, 2025

The Out of Home Advertising Association of America, together with leading programmatic platforms including Broadsign, Perion, Place Exchange, Viooh and Vistar…

read now

OOH fueling sports economy, claims OAAA study

September 24, 2025

Out-of-home advertising is one of the most powerful tools in sports marketing, according to a national study released by the Out of Home Advertising…

read now

OAAA hosting forum focused on OOH ad future

September 19, 2025

The Out of Home Advertising Association of America will hold its second annual forum, in collaboration with 4As, on Oct. 16.

read now

OAAA offers guidance on non-tobacco nicotine advertising

August 29, 2025

The Out of Home Advertising Association of America has released guidance on non-tobacco nicotine advertising given required warnings as NTN products are…

read now

OAAA announces jury for annual awards judging

August 25, 2025

The Out of Home Advertising Association of America has released the jury participants for the organization's annual OOH Media Plan Awards which the OAAA…

read now

OAAA chief talks OOH growth, advertising trends

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

In this episode of the Digital Signage Today podcast Anna Bager, president and CEO of the Out of Home Advertising Association of America, shares insight on…

listen now

OAAA campaign puts a spotlight on programmatic OOH

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

The Out of Home Advertising Association launched an OOH campaign during an industry event in Las Vegas to illustrate the power of programmatic OOH.

read now