3 ways to make digital signage less boring

by Bradley Cooper — Editor, Connect Media

When it comes to any form of advertising, including digital signage, the last thing you want is for it to be boring. Luckily, there are a few easy ways you can…

Area 15 bar in Vegas wows visitors with AR, VR

by Kevin Williams

A new bar in Las Vegas called Area 15, is hitting the ground running by offering more than drinks. It is also providing an immersive playground through AR and…

Digital signage helps out with NYC COVID-19 vaccine rollout

by Jeff Hastings — CEO, BrightSign

Digital signage helped out in a big way at New York City's Javits Center to provide information on where to go to get vaccines and what documentation to have…

Popeyes menu boards deliver tasty content while fighting COVID-19

by Bradley Cooper — Editor, Connect Media

Battling COVID-19 while maintaining a good customer experience can be a major challenge. One Popeyes location tackled this challenge head on with simple but…

Now accepting entries for 2021 ICXA Elevate Awards

by David Drain

The ICX Association Elevate Awards honor projects and companies for their innovative use of technology to enhance the customer experience. Any CX technology…

2 features to look for in a CMS

by Bradley Cooper — Editor, Connect Media

The best way to deliver content is to make use of a content management system. While there are lots of options out there, there are two main features you need…

VR ditches the headset

by Kevin Williams

While immersive entertainment has been dominated by wearables and virtual reality and augmented reality platforms, non-wearable immersive display systems are…

How digital signage solutions can improve in-store marketing

Marketing doesn't stop once the customer steps foot into the store. It's then that tools like digital signage an take over marketing duties and add to what…

Staying connected is essential business

by Jeff Hastings — CEO, BrightSign

This past year illuminated how vital cloud connectivity has become for safely maintaining AV networks. But what happens in locations where either a hardwired…

Share your COVID-19 success stories

by Bradley Cooper — Editor, Connect Media

While we could spend a lot of time talking about the negatives, we here at Digital Signage Today also want to look at some of the positive stories of…

Digital signage powers store openings and beyond

by Jason Shelton — Senior Solutions Development Manager, Panasonic Connect

From restaurants to museums to theme parks, each business and venue planning to reopen will benefit from deploying solutions that assist in a smooth transition…

Mixed reality delivers immersive experiences

by Kevin Williams

Displays aren't just for advertisements anymore. Now, mixed reality, projection mapping and other immersive technologies are delivering truly innovative…

3 digital signage lessons from 2020 to remember

by Bradley Cooper — Editor, Connect Media

We are at long last closing the books on 2020, and what a wild year it was. From pandemics to contested elections, we have gone through a lot in 2020. However…

The importance of investing in the future

by Jeff Hastings — CEO, BrightSign

Investing isn't simply a matter of throwing money around. It means we should be deliberate about how we apply our resources — monetary or otherwise. Some ideas:

Touchless goes to the big leagues

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

The demand for touchless interactive displays has increased dramatically during COVID-19, and touchscreen solutions providers are stepping up to the task.

Making the case for open benchmarking of AV networks

by Jeff Hastings — CEO, BrightSign

Benchmark testing makes it possible to compare hardware performance on a wide range of content sources. And while this sort of testing won't perfectly…

Digital signage is for everyone

by Bradley Cooper — Editor, Connect Media

During this time of COVID-19, I have been inspired by how people from around the world have picked up the slack to both encourage and help others, especially…

7 tips to develop awesome digital signage

Digital signage is an evolving medium and it is an interesting mix of the traditional and the new age. It can be a challenge to design impressive digital…

Touchless interactivity is the future for retail

by Jeff Hastings — CEO, BrightSign

Years ago, when touch screen interactivity approached mainstream adoption in retail, customers were adapting to a new workflow. COVID-19 has put a dent in…

How to effectively deploy temperature screening solutions

by Jeff Hastings — CEO, BrightSign

A deluge of temperature-screening solutions have emerged, marketed as simple and effective ways to address new health and safety guidelines in the wake of…