Keep your finger off the caps lock with digital signage

by Ellyce Kelly — Communications Consultant/Public Relations Special, Visix, Inc.

When designing your digital signage content, you need to understand a few rules of grammar, ESPECIALLY capitalization.

3 ways to use digital signage

Digital signage has continually evolved over the years from VHS media players to the huge deployments we see today. Curious about the many ways in which…

Watch your digital signage grammar

by Ellyce Kelly — Communications Consultant/Public Relations Special, Visix, Inc.

In this series, we are going to discuss five more common mistakes people make in writing today – verb-noun number agreement, using the correct pronouns…

Digital signage: What is the total cost of ownership?

To understand the full financial implications of investing in digital signage, business owners must look at the total cost of the technology. This includes…

2 reasons to wait to deploy digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage can improve your branding and messaging, but there are times when deploying more digital signage might actually hurt your store rather than…

Crafting best practices for digital signage content, management, control

by Jeff Hastings — CEO, BrightSign

The digital signage landscape is changing. Today's deployments are large, ambitious and connected. Managing them requires new rules for network efficiency…

Burger King's digital signage hits the spot

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When it comes to digital signage, I am always on the look out for good, mediocre and not-so-good examples. Then there are end users who get digital signage…

How to measure digital signage ROI

Measuring digital signage ROI can seem difficult. However, by determining your goals and requirements, you can make this process less painful.

Digital signage delivers innovation at the pump

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

Gas stations have a multitude of customer touchpoints available to create a seamless digital experience, especially with digital signage. Due to the flexible…

20 common digital signage content grammar mistakes to avoid

by Sean Matthews — President & CEO, Visix, Inc.

It is very easy to make mistakes, but we see these 20 as the most common errors in marketing copy today. Some of these might seem obvious, but they are still…

The importance of proofreading your digital signage

by Sean Matthews — President & CEO, Visix, Inc.

Digital signage is a visual medium, but you're also going to have to use text, and the words we choose not only decide how effective the communication is, but…

Use video games, news to inspire your digital signage designs

by Sean Matthews — President & CEO, Visix, Inc.

One way to boost digital signage engagement is to utilize both news and entertainment in your content.

Use movies, TV to inspire your digital signage designs

by Sean Matthews — President & CEO, Visix, Inc.

Your organization is made up of people, and so is your audience. When trying to engage them with digital signage messages, it's crucial to keep this in mind at…

Cashierless stores are still on the horizon

Cashierless stores are slowly entering the mainstream. Thanks to new self-service technology, shoppers can now either use a mobile app, scan a receipt, or text…

Why adopting SD-WAN can save you big bucks

by Jeff Bradbury — Sr. Director, Marketing, Hughes

Everyone acknowledges that SD-WAN can save money, but most don't consider all the ways switching to SD-WAN can save big bucks.

2 ways Target, Walmart can take digital signage to the next level

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Many retailers are still using digital signage to deliver information and advertisements, but few are taking it to the next level.

How to design heavenly digital signage content

Digital signage and content are a match made in heaven. And if our poetic metaphors weren't enough to convince you, keep reading to learn why.

3 ways to effectively integrate social media with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

End users can effectively integrate social media into their displays by simply making content visible, highlighting interactions and including a clear call to…

3 ways to waste your digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Having an insufficient content strategy, placing digital signage in a bad spot or using it like a static tool are just a few ways you can waste your digital…

How to do digital wayfinding right

by Sean Matthews — President & CEO, Visix, Inc.

People today interact with visual information in a number of ways, and there are some simple but effective best practices you can follow during the design…