How banks can build trust with digital signage

by Sean Matthews — President & CEO, Visix, Inc.

Former Rhode Island Senator Lincoln Chafee once said that "Trust is built with consistency." When a financial organization like a bank or credit union offers…

McDonald's fecal fiasco offers key lessons

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

While McDonald's attempts to clean up this PR mess, you can learn a few things from the chain's issues about how to avoid your own environmental challenges.

Future information trends of 2019

Since the late 90s, when internet adoption became mainstream, there have been extensive predictions for the future of information and IT. What does the future…

8 digital signage uses in cannabis dispensaries

Recent applications of digital signage in marijuana dispensaries have highlighted how the merging of displays, content management software and point of sale…

How to go green with digital signage

by Ellyce Kelly — Communications Consultant/Public Relations Special, Visix, Inc.

'Digital signage is environmentally friendly,' – this is a common refrain in the industry. But is it true? Should organizations really care about this? And is…

The right touch is central to today's retail customer journey

New touch controllers are raising the bar for performance and enabling new features in interactive video walls and touch tables.

How to use taste to spice up digital signage

by Ellyce Kelly — Communications Consultant/Public Relations Special, Visix, Inc.

Thinking about the sense of taste in regard to digital signage brings up two important ideas. The first is how all the senses work together to create a sense…

ADA screen readers code needs some work

by Ben Wheeler — President, KioskGUY.COM

Many screen readers for blind or visually impaired users aren't compatible with displays. The content in the coding of the software application must be…

Retail digital signage campaigns 101

by Egor Belenkov — CEO, Kitcast

One ultimate approach to digital signage will not provide the results you're hoping for. There is no magic pill. Planning different marketing campaigns and…

How to use scents and touch to improve your digital signage

by Ellyce Kelly — Communications Consultant/Public Relations Special, Visix, Inc.

Smell and touch can help improve the effectiveness of your digital signage by tapping into customer's emotions and memories.

Retail digital signage 101

by Egor Belenkov — CEO, Kitcast

The original idea of customer engagement is to bring value to your clients and simultaneously satisfy their needs. Therefore, you need to know how to utilize…

3 ways Disney World delivers magic with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When I visited Walt Disney World, I noticed how the happiest place on earth also happened to feature a large amount of digital signage. At all four of its…

12 ways to improve your digital signage 'call to action'

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

Putting up media on digital signs isn't enough. If you don't ask your audience to respond in some way, you'll never know if they've engaged with your message.

How to use sight, sound to craft pleasing digital signage

by Ellyce Kelly — Communications Consultant/Public Relations Special, Visix, Inc.

Can our senses be leveraged in a way that creates a lasting impression and is emotionally satisfying to an audience? Here are some tips on how to create…

Testing is key for outdoor digital signage

As kiosks and digital signage displays continue to transition from indoor to outdoor, hurdles emerge that need to be addressed before units can be installed…

DOOH makes the mundane exciting

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

If I had to name one boring business, it would probably be storage. It's literally the business of collecting dust. How does one stand out in that line of…

Digital signage, in-store tech drives up retail uptime

The in-store experience still matters — buying decisions are greatly influenced by what customers see, and consequently how they feel, as they shop. And that…

In memory of Lyle Bunn: Digital signage industry analyst, consultant extraordinaire, friend

by Christopher Hall, Christopher Hall

Leading digital signage industry analyst and consultant Lyle Bunn died Oct. 9 of complications from colon cancer. He was a longtime friend of and contributor…

5 verticals digital signage can majorly impact

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Verticals ranging from cannabis dispensaries to storage facilities can make a big impact with digital signage.

Kiosks versus digital signage 101

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Users and potential users often ask what the real difference is between kiosks and digital signage. This question is a good one, since we are increasingly…