How to measure digital signage ROI

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

Measuring ROI for digital signage can be very challenging. But there are ways to measure its overall effectiveness.

Digital signage makes FDA compliance easy

by Jeff Hastings — CEO, BrightSign

This May the FDA's long-awaited menu-labeling regulations went into effect, following a one-year reprieve intended to give restauranteurs more time to become…

Will blockchain revolutionize DOOH?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Blockchain, blockchain, blockchain...the word is almost inescapable in today's media frenzied world. The technology has the capability to bring enormous…

6 effective digital signage uses for the parking industry

by Daniel Waldron — Copywriter, Armagard Limited

Digital signage for car parking facilities is a relatively untouched goldmine, brimming with the potential to enhance the customer experience, exploit new…

FDA regulations open door for menu board innovation

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The FDA recently put its foot down on menu labeling regulations for restaurant chains with 20 or more stores. Although many restaurateurs have dreaded this…

4 digital advertising trends to watch

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to…

Avoiding 11 digital signage pitfalls

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

Many different types of organizations of all sizes are now using digital signage to engage and inform their employees and visitors. Some are using it to great…

3 digital signage trends on the forefront

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In the digital signage industry, it's easy to get lost in a sea of various displays, software packages and media players. It can all start to blend together…

Boost digital signage content with audience feedback

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

You've gotten feedback from surveys, a walkthrough audio and so on on your digital signage content. But what do you do with this information? A good idea is to…

Cloud-based vs on-site digital signage

Thanks to the rise of cloud-based digital signage solutions, you now can add "you can deploy digital signs and information" to McNealy's list of what you can…

Are kiosks the future of digital signage?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

As the worlds of digital signage and kiosks continually collide, and the demand for better content grows, one question emerges: Are kiosks the future of…

4 ways AI is transforming digital signage

Can digital signage take on a role to personalize messages or respond to a situation in real-time? Yes, with help from artificial intelligence (AI) and deep…

3 reasons why customers ignore your digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

If your business uses digital signage, the last thing you want is for your customer to say, "no, not interested," when they see your advertising, especially on…

How to make the most out of trade shows

by Jeff Hastings — CEO, BrightSign

It can be overwhelming visiting a trade show for the first time. Here's what to expect, and how to get the most out of them as a current or potential digital…

5 rules of digital signage success

by Daniel Waldron — Copywriter, Armagard Limited

Your digital signage success hinges on creating a unique user experience for customers. There is a way you can take all the components of digital signage and…

3 tactics to keep your digital signage from annoying customers

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Recently, I read a Cracked article that mentioned digital signage but not in a positive way. It identified both animated menu boards in theaters and gas…

5 considerations for time-saving, digital signage collaboration in the workplace

It's difficult to find the right collaboration software for your business, unless you follow a few key tips.

Indie games Undertale, Doki Doki Literature Club, offer advertising lessons

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Indie games like Undertale and Doki Doki Literature Club are making a big splash in the overcrowded PC gaming market. Advertisers can learn several key lessons…

5 ways to get the cash flowing with digital signage

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

A digital signage solution can sometimes represent a hefty financial outlay, but the cost of digital signage can be offset by its income potential.

7 eye catching tactics to make your menu board shine

Designing a menu that communicates critical menu elements to simplify the customer purchase process isn't easy, but there is a tool that can help; the…