What do consumers want from digital signage advertising?

by Daniel Waldron — Copywriter, Armagard Limited

Much is said about digital signage being a must have for businesses, but there's very little discussion about how digital signage advertising actually…

Tap into the flexibility of digital signage

To increase guest satisfaction, give them access to digital signage.

Digital signage tutorial: Keeping your display safe

by Daniel Waldron — Copywriter, Armagard Limited

Last week, we discussed key considerations for selecting a screen such as aesthetics, ports, resolution and size. Next, we will examine protecting your screen…

3 innovative tools the blockchain can offer digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The blockchain is revolutionizing every industry, and digital signage is no exception.

Digital signage tutorial: getting the balance right

by Daniel Waldron — Copywriter, Armagard Limited

Getting the balance right is crucial when choosing digital signage screens. You want value for money, combined with reliability and screens that work. This…

7 design principles for awesome digital signage

Creating good digital signage can be a major challenge, but there's no need to fear. If you follow these seven design principles, you will be well on your way…

5 future digital signage trends of 2018

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

2017 was an innovative year for digital signage, and 2018 promises to have even more going on. Both organizations and the public have embraced the…

7 rules to deliver engaging content

Not all digital content is created equal. There a myriad of strategies out there, but it's important to follow these seven basic rules to make your content…

Digital signage boosts real estate customer experience

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

In real-estate, buyers and sellers expect up-to-date and engaging content on all communication platforms. This flexibility allows agents to update their…

Unused data is a virtual goldmine

Every single customer interaction, sales transaction, operations report, and similar electronic record represents a wealth of potentially valuable information…

'Star Wars Battlefront 2' controversy teaches key customer engagement lesson

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

EA Games faced a whirlwind of controversy when its fans discovered Darth Vader was a microtransaction in the game, "Star Wars Battlefront 2." This situation…

Uncovering the hidden costs of PC-based digital signage

by Jeff Hastings — CEO, BrightSign

Sometimes you can pick what looks like the solution with the best price, only to realize there are hidden costs involved.

AI opens doors for digital signage

It wasn't so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of…

Can digital signage find its voice?

by Jeff Hastings — CEO, BrightSign

There's a lot of buzz in the industry about how voice integration in digital signage may be the next big step forward in how signage is used to interface with…

Walmart digital signage delivers broken content

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

I recently encountered a Walmart shelf-edge video display that really failed to get its point across. Instead of a heartwarming holiday message, it delivered a…

5 ways to tackle technophobe objections to digital signage

by Daniel Waldron — Copywriter, Armagard Limited

It can be hard to convince a technophobe to jump on board with digital signage. You need to address their concerns and not just harp on the benefits.

Advertisers need to 'DOOH' better with outdoor campaigns

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In my time on the highway, I've seen a lot of uninteresting and static DOOH campaigns. Advertisers, you can 'DOOH' better.

7 rules to deliver engaging content

Is your digital content driving interest and engagement or leaving the audience unimpressed? You need to keep a few general rules in mind to avoid losing your…

How digital signage can boost customer dwell time at restaurants

by Richard Ventura — VP Business Development, NEC Display Solutions

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it…

'I'm liking it:' Reviewing McDonald's menu boards

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Recently, I made a trip to the Golden Arches, not just to get a burger, but also to see if the restaurant's menu boards lived up to the hype. I examined them…