Unused data is a virtual goldmine

Every single customer interaction, sales transaction, operations report, and similar electronic record represents a wealth of potentially valuable information…

'Star Wars Battlefront 2' controversy teaches key customer engagement lesson

by Bradley Cooper — Editor, Connect Media

EA Games faced a whirlwind of controversy when its fans discovered Darth Vader was a microtransaction in the game, "Star Wars Battlefront 2." This situation…

Uncovering the hidden costs of PC-based digital signage

by Jeff Hastings — CEO, BrightSign

Sometimes you can pick what looks like the solution with the best price, only to realize there are hidden costs involved.

AI opens doors for digital signage

It wasn't so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of…

Can digital signage find its voice?

by Jeff Hastings — CEO, BrightSign

There's a lot of buzz in the industry about how voice integration in digital signage may be the next big step forward in how signage is used to interface with…

Walmart digital signage delivers broken content

by Bradley Cooper — Editor, Connect Media

I recently encountered a Walmart shelf-edge video display that really failed to get its point across. Instead of a heartwarming holiday message, it delivered a…

5 ways to tackle technophobe objections to digital signage

by Daniel Waldron — Copywriter, Armagard Limited

It can be hard to convince a technophobe to jump on board with digital signage. You need to address their concerns and not just harp on the benefits.

Advertisers need to 'DOOH' better with outdoor campaigns

by Bradley Cooper — Editor, Connect Media

In my time on the highway, I've seen a lot of uninteresting and static DOOH campaigns. Advertisers, you can 'DOOH' better.

7 rules to deliver engaging content

Is your digital content driving interest and engagement or leaving the audience unimpressed? You need to keep a few general rules in mind to avoid losing your…

How digital signage can boost customer dwell time at restaurants

by Richard Ventura — VP Business Development, NEC Display Solutions

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it…

'I'm liking it:' Reviewing McDonald's menu boards

by Bradley Cooper — Editor, Connect Media

Recently, I made a trip to the Golden Arches, not just to get a burger, but also to see if the restaurant's menu boards lived up to the hype. I examined them…

5 uses for digital signage kiosks in airports

After witnessing the immediate benefits of an airport digital signage kiosk, the self-serve technology industry began to plan what else computer kiosks could…

Don't be a 'fan' of media player fans

by Jeff Hastings — CEO, BrightSign

Many people think of fans as essential components for cooling heat-generating electronics devices such as digital signage media players. Fans are loud and make…

5 tips to avoid a digital signage horror story this Halloween

by Daniel Waldron — Copywriter, Armagard Limited

Imagine you ordered the perfect digital signage system, but when it arrives, the team doesn't install it for you. You can avoid this horror story and many…

Why do we make digital menu boards so difficult?

by Scott Sharon — CEO, START

Many companies make digital menu boards too difficult for themselves. It's important to remember that they are still just menu boards and the same best…

How menu boards can encourage healthy eating

by Daniel Waldron — Copywriter, Armagard Limited

Digital menu boards aren't just for displaying the latest burger. They can also encourage customers to pick healthier options.

3 key digital signage lessons for restaurants

by Bradley Cooper — Editor, Connect Media

More restaurants than ever are embracing technologies ranging from kiosks to menu boards. I have learned a number of key lessons to help make digital signage…

3 keys to bringing digital signage to the big stage

by Jeff Hastings — CEO, BrightSign

Digital signage in stadiums and other event facilities is not new, but it's getting bigger than ever before. It's important to keep in mind a few key…

How to boost your company's 'Digital IQ'

Only 12 percent of Fortune 500 business from 1955 still existed in 2016. Their creativity, constant innovation and technology-focused mindset is why those…

Lazy content should be flushed down the drain

by Bradley Cooper — Editor, Connect Media

Earlier this week, I saw digital signage near a mall restroom with content I would have happily flushed down the toilet. Lazy content creates useless digital…