COMMENTARY

5 tips to avoid a digital signage horror story this Halloween

Oct. 20, 2017 | by Daniel Waldron

There are plenty of horror stories about digital signage installation. Terrifying tales of blank screens, poor positioning and pitiful planning are all too common. To reduce the risk of your digital signage project becoming a nightmare this Halloween, these 5 top tips will make sure it doesn’t come back to haunt you…

Imagine: Your new digital signage network arrives on time… great! An army of people unload your AV hardware. Your excitement builds as you anticipate the finalization of your digital signage project.

But wait, you suddenly find yourself asking: "What do you mean you're not going to install it?"

Before you know it the delivery team is getting back in their vehicle and they're driving away. You're left with an entire digital signage network with no installation team to install it. Oh, and you're also left with some explaining to do with the boss.

Here are five top tips for avoiding your own digital signage nightmare…

Plan every detail

Digital signage installation requires a strategy, it's more than just ordering screens, media players and digital signage enclosures. When it comes to installation day, who's going to install it?

Are your suppliers responsible for ensuring your digital signage network is up and running? Or, do you need to assemble a team?

Are you familiar with the equipment you will be using? Or, will you require product training? Find out if your supplier offers training, and if they do, be sure to make use of it. Having more knowledge about the products you’re using, benefits you!

Why? Because you can train other staff to use it, and when it comes to changing content or accessing your equipment for maintenance, you'll be proficient at it. This will save you money on maintenance call out charges and you won't need to rely on suppliers to come out and change content on your behalf.

Choose the right position

Position your digital signage network incorrectly and it will cost you, in more ways than one!

No audience, equals no attention, equaling no increased sales and revenue.

Repositioning means downtime, loss of revenue and to add insult to injury, you may have to pay for the privilege of relocating. 

It seems obvious, but positioning is everything when it comes to digital signage installation after all, you don’t want an audience of zero. You want to pick a spot that has a high footfall, keeping your message in the spotlight.

Your digital signage should serve a purpose - to offer an improved customer experience. With that in mind, floor standing digital signage units can be ultra-effective when positioned strategically.

Choose the right orientation 

Decide whether you want your display to be installed in a landscape or portrait orientation, and make sure you program your content to reflect your choice. You will be amazed how many digital signage horror stories involve content being displayed in landscape format on a portrait positioned screen.

Make sure you're operational 

Once your digital signage installation project is complete, check that the equipment works. There's nothing more damaging to your advertising campaign or company reputation than the dreaded blue screen.

Before you go 'public', make sure your digital signage hardware and software is correctly installed.

Equipment failure is costly, time consuming and damaging to your image. Therefore, it pays to make sure your network is connected correctly before your embarrassment is made very public.

Make sure you're protected

You've spent hundreds, maybe thousands, on your new digital signage network. Your screens look pristine, and everything’s going according to plan until… someone decides to steal or vandalize your equipment.  

How did this happen? You forgot to order protection. Purchasing a protective enclosure is often overlooked. Unfortunately, stories of digital signage meeting a premature end because of theft or vandalism are not unheard of.

If you've gone to the trouble of installing digital signage for your Halloween promotion, remember to factor in protecting it.

Happy Halloween.

Image via Armagard.


Topics: Content, Hardware, Installation / Integration, Software



Daniel Waldron
Daniel is the Head of Content for award-winning, outdoor digital signage enclosure manufacturer, Armagard. Daniel blogs frequently on digital signage, while overseeing the complete content marketing mix and social media feeds for Armagard. wwwView Daniel Waldron's profile on LinkedIn

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