Retail digital signage campaigns 101

by Egor Belenkov — CEO, Kitcast

One ultimate approach to digital signage will not provide the results you're hoping for. There is no magic pill. Planning different marketing campaigns and…

How to use scents and touch to improve your digital signage

by Ellyce Kelly — Communications Consultant/Public Relations Special, Visix, Inc.

Smell and touch can help improve the effectiveness of your digital signage by tapping into customer's emotions and memories.

Retail digital signage 101

by Egor Belenkov — CEO, Kitcast

The original idea of customer engagement is to bring value to your clients and simultaneously satisfy their needs. Therefore, you need to know how to utilize…

3 ways Disney World delivers magic with digital signage

by Bradley Cooper — Editor, Connect Media

When I visited Walt Disney World, I noticed how the happiest place on earth also happened to feature a large amount of digital signage. At all four of its…

12 ways to improve your digital signage 'call to action'

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

Putting up media on digital signs isn't enough. If you don't ask your audience to respond in some way, you'll never know if they've engaged with your message.

How to use sight, sound to craft pleasing digital signage

by Ellyce Kelly — Communications Consultant/Public Relations Special, Visix, Inc.

Can our senses be leveraged in a way that creates a lasting impression and is emotionally satisfying to an audience? Here are some tips on how to create…

Testing is key for outdoor digital signage

As kiosks and digital signage displays continue to transition from indoor to outdoor, hurdles emerge that need to be addressed before units can be installed…

DOOH makes the mundane exciting

by Bradley Cooper — Editor, Connect Media

If I had to name one boring business, it would probably be storage. It's literally the business of collecting dust. How does one stand out in that line of…

Digital signage, in-store tech drives up retail uptime

The in-store experience still matters — buying decisions are greatly influenced by what customers see, and consequently how they feel, as they shop. And that…

In memory of Lyle Bunn: Digital signage industry analyst, consultant extraordinaire, friend

by Christopher Hall, Christopher Hall

Leading digital signage industry analyst and consultant Lyle Bunn died Oct. 9 of complications from colon cancer. He was a longtime friend of and contributor…

5 verticals digital signage can majorly impact

by Bradley Cooper — Editor, Connect Media

Verticals ranging from cannabis dispensaries to storage facilities can make a big impact with digital signage.

Kiosks versus digital signage 101

by Bradley Cooper — Editor, Connect Media

Users and potential users often ask what the real difference is between kiosks and digital signage. This question is a good one, since we are increasingly…

Emphasize the 'active' in interactive digital signage

by Ellyce Kelly — Communications Consultant/Public Relations Special, Visix, Inc.

You want your audience to engage with your organization's digital signage messages – that's why you spend time crafting each one. Interactive digital signage…

2 reasons customers don't care about your digital signage

by Bradley Cooper — Editor, Connect Media

Why do customers ignore your digital signage? Because it's not relevant and it doesn't rise above the noise.

Digital signage helps fight crime

In the movies, every hero needs a partner to help them fight crime. It's no different in real life! But rather than calling upon a single costumed crusader…

How to make audiences linger and act with digital signage

by Ellyce Kelly — Communications Consultant/Public Relations Special, Visix, Inc.

The best-planned campaign can be ruined by poor design. Good content means attractive, clear messages that grab attention, are easily understood and motivate…

Will digital signage solve McDonald's woes?

by Bradley Cooper — Editor, Connect Media

McDonald's recently did a massive $6B digital signage, kiosk makeover. But will this be enough to solve its woes?

Small displays make a big impact

by Jeff Hastings — CEO, BrightSign

Large format displays often get all the attention, but small form factor displays can also make a big impact.

How to design and deploy digital menu boards for your restaurant

To design and deploy digital menu boards, you must add one cup of content design, 1 tbsp. of animation, a tsp. of preparation and planning, and a custom…

2 keys to digital signage engagement

by Ellyce Kelly — Communications Consultant/Public Relations Special, Visix, Inc.

No matter how robust your digital signage software is, if you don't understand engagement, you're wasting your efforts. Here are a few tips and tricks to help…