Human imaging tech about to revolutionize digital signage

by Ben Wheeler — President, KioskGUY.COM

Biometric identification represents one of the most promising technologies for digital signage, self-service kiosks, thanks to the speed by which sensors are…

5 ways digital signage can help retailers retain customers

by Jeff Hastings — CEO, BrightSign

Big legacy brands like Sears and JC Penny are dramatically scaling back their storefront presence, while retailers like Toys R Us are shuttering altogether.

Digital signage shouldn't neglect employee engagement

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

When businesses think about digital signage, they often think of it as a customer-facing tool, not a tool to engage employees. The reason for this is that most…

How to deliver dynamic creative content

Originally used in display advertising, dynamic creative is simply another term for personalized content, where the content of an ad is matched to the active…

3 ways airports fly high with digital signage

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

With customer experience remaining the primary focus, airports are capitalizing on the opportunities to provide efficient messaging. Airport are using digital…

9 ways houses of worship can benefit from digital signage

by Daniel Waldron — Copywriter, Armagard Limited

There are countless stories of churches, temples, mosques and synagogues witnessing an increase in attendances and greater connection with communities as a…

3 ways digital signage can improve communication at the workplace

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

It's easy for your employees to forget important work emails. Perhaps a better way to get your employees to notice your messages is with digital signage.

How to measure digital signage ROI

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

Measuring ROI for digital signage can be very challenging. But there are ways to measure its overall effectiveness.

Digital signage makes FDA compliance easy

by Jeff Hastings — CEO, BrightSign

This May the FDA's long-awaited menu-labeling regulations went into effect, following a one-year reprieve intended to give restauranteurs more time to become…

Will blockchain revolutionize DOOH?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Blockchain, blockchain, blockchain...the word is almost inescapable in today's media frenzied world. The technology has the capability to bring enormous…

6 effective digital signage uses for the parking industry

by Daniel Waldron — Copywriter, Armagard Limited

Digital signage for car parking facilities is a relatively untouched goldmine, brimming with the potential to enhance the customer experience, exploit new…

FDA regulations open door for menu board innovation

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The FDA recently put its foot down on menu labeling regulations for restaurant chains with 20 or more stores. Although many restaurateurs have dreaded this…

4 digital advertising trends to watch

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to…

Avoiding 11 digital signage pitfalls

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

Many different types of organizations of all sizes are now using digital signage to engage and inform their employees and visitors. Some are using it to great…

3 digital signage trends on the forefront

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In the digital signage industry, it's easy to get lost in a sea of various displays, software packages and media players. It can all start to blend together…

Boost digital signage content with audience feedback

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

You've gotten feedback from surveys, a walkthrough audio and so on on your digital signage content. But what do you do with this information? A good idea is to…

Cloud-based vs on-site digital signage

Thanks to the rise of cloud-based digital signage solutions, you now can add "you can deploy digital signs and information" to McNealy's list of what you can…

Are kiosks the future of digital signage?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

As the worlds of digital signage and kiosks continually collide, and the demand for better content grows, one question emerges: Are kiosks the future of…

4 ways AI is transforming digital signage

Can digital signage take on a role to personalize messages or respond to a situation in real-time? Yes, with help from artificial intelligence (AI) and deep…

3 reasons why customers ignore your digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

If your business uses digital signage, the last thing you want is for your customer to say, "no, not interested," when they see your advertising, especially on…