Blogs
Why security is more important than performance in AV
by Jeff Hastings — CEO, BrightSign
Even the flashiest, most impressive AV systems are inherently flawed if there is the potential for the network to become a back door point-of-entry for hackers.
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Digital signage is the future of retail
by Germán Talón — CTO, nsign.tv
Digital signage is the future of retail because it blurs the border between off and online. It crafts a 'phygital' environment that can collect inputs from…
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Privacy vs personalization: Finding the balance
What is more important: personalization or privacy? Personalization requires data collection and analysis, and data privacy often hinges on restricting these…
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AI delivers better touchscreens
by Gene Halsey — Vice President, Product and Business Development, TES America
A technological "gold rush" is emerging as artificial intelligence enables users to interact with computers in ways that were unthinkable just a few years ago.
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3 ways to make digital signage less boring
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
When it comes to any form of advertising, including digital signage, the last thing you want is for it to be boring. Luckily, there are a few easy ways you can…
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Area 15 bar in Vegas wows visitors with AR, VR
A new bar in Las Vegas called Area 15, is hitting the ground running by offering more than drinks. It is also providing an immersive playground through AR and…
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Digital signage helps out with NYC COVID-19 vaccine rollout
by Jeff Hastings — CEO, BrightSign
Digital signage helped out in a big way at New York City's Javits Center to provide information on where to go to get vaccines and what documentation to have…
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Popeyes menu boards deliver tasty content while fighting COVID-19
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Battling COVID-19 while maintaining a good customer experience can be a major challenge. One Popeyes location tackled this challenge head on with simple but…
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Now accepting entries for 2021 ICXA Elevate Awards
by David Drain
The ICX Association Elevate Awards honor projects and companies for their innovative use of technology to enhance the customer experience. Any CX technology…
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2 features to look for in a CMS
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The best way to deliver content is to make use of a content management system. While there are lots of options out there, there are two main features you need…
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VR ditches the headset
While immersive entertainment has been dominated by wearables and virtual reality and augmented reality platforms, non-wearable immersive display systems are…
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How digital signage solutions can improve in-store marketing
Marketing doesn't stop once the customer steps foot into the store. It's then that tools like digital signage an take over marketing duties and add to what…
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Staying connected is essential business
by Jeff Hastings — CEO, BrightSign
This past year illuminated how vital cloud connectivity has become for safely maintaining AV networks. But what happens in locations where either a hardwired…
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Share your COVID-19 success stories
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
While we could spend a lot of time talking about the negatives, we here at Digital Signage Today also want to look at some of the positive stories of…
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Digital signage powers store openings and beyond
by Jason Shelton — Senior Solutions Development Manager, Panasonic Connect
From restaurants to museums to theme parks, each business and venue planning to reopen will benefit from deploying solutions that assist in a smooth transition…
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Mixed reality delivers immersive experiences
Displays aren't just for advertisements anymore. Now, mixed reality, projection mapping and other immersive technologies are delivering truly innovative…
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3 digital signage lessons from 2020 to remember
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
We are at long last closing the books on 2020, and what a wild year it was. From pandemics to contested elections, we have gone through a lot in 2020. However…
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The importance of investing in the future
by Jeff Hastings — CEO, BrightSign
Investing isn't simply a matter of throwing money around. It means we should be deliberate about how we apply our resources — monetary or otherwise. Some ideas:
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Touchless goes to the big leagues
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
The demand for touchless interactive displays has increased dramatically during COVID-19, and touchscreen solutions providers are stepping up to the task.
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Making the case for open benchmarking of AV networks
by Jeff Hastings — CEO, BrightSign
Benchmark testing makes it possible to compare hardware performance on a wide range of content sources. And while this sort of testing won't perfectly…
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