Yes, we will see you at Infocomm

by Jeff Hastings — CEO, BrightSign

After nearly deciding to pull out of the event due to rise in COVID-19 cases, Brightsign CEO Jeff Hastings explains why the digital signage company decided to…

Are digital menu boards right for your business?

by Elizabeth Riggio

In the past few years, digital menus have become more popular in restaurants and other businesses for their ease of use and dynamic nature.

HDMI 2.1 digital signage ecosystem delivers opportunities

by Digital Signage Today

Many of us have welcomed the opportunities associated with the increasing availability of 4K content distribution. And this year, something new is impacting…

Digital signage opportunities endless in immersive experience industry

by Zachary Todd — Marketing Communications Coordinator, SNA Displays

Not to get too philosophical, but experience is everything, isn't it? The way we humans observe and interact with the world around (and within) us provides…

Consumers crave 'retailtainment' in their shopping experiences

by Remi Del Mar — Senior Product Manager, Epson America, Inc.

While the concept of projection mapping in digital art and displays has been around since the early 1990s, we’ve seen a large uptick in demand for these…

How COVID-19 has changed the AV industry

by Kevin Damask — Editor, Digital Signage Today

What new trends popped up in the AV and digital signage industries during the COVID-19 pandemic and what will the future bring? Those were the key themes…

Digital communication for employees should not be overlooked

by Kevin Damask — Editor, Digital Signage Today

It’s hard to believe a month has flown by since I started as editor of Digital Signage Today. I’ve learned so much already about this fascinating industry and…

AV industry boomed during COVID-19 lockdown

by Jeff Hastings — CEO, BrightSign

It's been a good year for sales of AV to retail. Surprised? You shouldn't be. The truth is that there were winners as well as losers, and the winners won…

Hello! I’m Kevin Damask, your editor of Digital Signage Today

by Kevin Damask — Editor, Digital Signage Today

I've realized through almost two decades in journalism, as the industry continuously changes, one thing remains constant — I'm always learning something new.

6 ways hybrid workspaces are changing communications

by Derek DeWitt — Communications Specialist, Visix, Inc.

With the hybrid workplace becoming the norm, it's more important than ever to have an effective and engaging communications strategy. Here are some of the…

Now hiring: Digital Signage Today seeking audience development leader

by Cherryh Cansler — Publisher, FastCasual.com

Digital Signage Today's parent company Networld Media Group is powering through with in-person events later this year and is looking for a director of audience…

Interactive displays lead the way in retail

by Katie Kochelek — Senior Marketing Specialist, Frank Mayer and Associates, Inc.

Interactive digital signage will help deliver innovative retail spaces that will ultimately lead to a deeper consumer education and brand loyalty.

Domino’s director of digital retail innovation headlining #ElevateICX virtual event

by David Drain

Executives from Domino's, Behr Paint, Under Armour, Verizon and White Castle will speak at the Interactive Customer Experience (ICX) Association's one-day…

Are ATMs, digital signage a good fit?

by Bradley Cooper — Editor, Connect Media

Are ATMs and digital signage a good fit? How can they work together to deliver an omnichannel experience?

Digital signage powers up transportation

by Bradley Cooper — Editor, Connect Media

The transportation industry took a big hit during COVID-19, as customers hunkered down during stay-at-home orders. However, now with the world starting to…

Presented by Omnivex

McDonald's makes upselling simple with digital signage

by Bradley Cooper — Editor, Connect Media

Getting customers to try new items at restaurants can be a challenge, as some might either be hesitant or they simply don't see the appeal of the item at that…

Why security is more important than performance in AV

by Jeff Hastings — CEO, BrightSign

Even the flashiest, most impressive AV systems are inherently flawed if there is the potential for the network to become a back door point-of-entry for hackers.

Digital signage is the future of retail

by Germán Talón — CTO, nsign.tv

Digital signage is the future of retail because it blurs the border between off and online. It crafts a 'phygital' environment that can collect inputs from…

Privacy vs personalization: Finding the balance

by Nikoletta Bika

What is more important: personalization or privacy? Personalization requires data collection and analysis, and data privacy often hinges on restricting these…

AI delivers better touchscreens

by Gene Halsey — Vice President, Product and Business Development, TES America

A technological "gold rush" is emerging as artificial intelligence enables users to interact with computers in ways that were unthinkable just a few years ago.