Blogs
Powering down your digital signage
by Jeff Hastings — CEO, BrightSign
In this guest blog, Jeff Hastings, CEO at BrightSign, shares five easy ways to save money and energy while making digital signage more energy efficient and…
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Powering a sustainability revolution in smart cities with digital paper technology
by Paul Apen — Chief Business & Operation Officer, E Ink
Provided by E Ink. According to the World Bank, cities generate more than 80 percent of the global GDP; however, they consume over two-thirds of the…
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Don’t finalize your holiday media plans without these five tips
by Mick Suh — SVP of Media, Volta
Provided by Volta. The holidays are synonymous with traditions, which are predictable by definition. But for marketers, these past few holiday…
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Top 10 Ways to Use Digital Signage in a Hospital
Create a digital canvas across your hospital Enhance patient, staff, and visitor experience with solutions created on digital content management platforms like…
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Digital menus: a restaurant’s most powerful tool
by Joe Martinez, restaurant marketing consultant at Applova, Joe Martinez — Restaurant Marketing Consultant, Applova Inc
In this piece, Joe Martinez shares five reasons digital menus are a restaurant's most powerful tool and offers seven ways to leverage them for success.
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OOH powerful tool for brand awareness
by Esther Raphael — Chief Marketing Officer, Intersection
When interviewing at Intersection years ago, I can still remember why I considered moving out of publishing and into the OOH space. Working at a magazine, each…
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Meta, Netflix, content creators duel for retail VR supremacy
Companies ranging from Netflix to Meta are dueling for the crown of "retailtainment" VR, and the fight shows no sign of dying down.
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Media players vs. SoC displays
Historically, digital signage installations have used display screens with a separate Windows-or Linux-based media player/PC. However, around 2013, System on…
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Make your digital signage dynamic with data integrations
Dynamic digital signage that integrates data from a variety of sources creates both a personalized and engaging experience for your audience. Digital screens…
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QR codes provide endless possibilities for digital customer experience
Jean-Pierre Lacroix, founder and president of SLD, gives his take on the future of QR codes in this guest blog for Digital Signage Today.
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Digital donor walls ideal to increase awareness, donations
Omnivex provides the best ways for organizations to get charitable donations through digital donor walls in this guest article for Digital Signage Today.
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We need a more collaborative approach to AV education
by Jeff Hastings — CEO, BrightSign
Jeff Hastings, CEO of Brightsign, a digital signage media player company, shares his thoughts on the AV ecosystem and keeping up with the latest technology in…
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LED signage can make big impact in large or small formats
by Monika Lindquist — Marketing & Communications Director, Visual Art
While size is important in LED digital signage, many additional factors go into making a display truly impactful. Monika Lindquist, marketing and…
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Banks can reap benefits from solid digital signage strategy
With convenience at the core of the in-store branch, banks and credit unions must provide the value customers and prospects are looking for, along with digital…
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Marketers blending DOOH, CTV to drive home campaign messages
Brands are continuing to lean on connected TV and digital out-of-home to connect to more consumers with shorter, highly-targeted messages while they're…
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Here's how to get the most out of digital screens in retail windows
Avtar Singh, founding director of Digital Media Systems, has spent more than 30 years in the tech industry. In this guest blog, Singh provides tips on how…
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Preference for tech-driven ordering will shape future drive-thrus
Global trends indicate that international QSR and fast casual brands are racing to automate and digitize their drive-thrus as consumer preference for…
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Holographic displays offer exciting future for digital signage
From immersive in-world retail storytelling to experiential signage that interacts with viewers, 3D holographic displays are poised to transform signage with…
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We need a more collaborative approach to AV education
by Jeff Hastings — CEO, BrightSign
No matter where you live within the AV ecosystem, chances are a big part of your job is studying up on the latest technology. If you’re going to offer your…
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