8 tips to consider when selecting OOH target markets

by Matthew O'Connor

Selecting target and test markets can be a challenge and becomes especially tricky when planning out-of-home advertising campaigns in regions you’re not…

Digital signage kiosks help relieve US labor shortage

by Kevin Damask — Editor, Digital Signage Today

In 2022, an emerging trend is the rise of digital signage kiosks. Businesses, especially retail, are turning to kiosks to attract customers, rely less on…

Tips on how digital signage can improve internal communication

by Jian Hui Hoh

Since digital signages are commonly found in high-traffic areas such as retail malls, airports, and restaurants, many people believe that digital signages are…

Pandemic leads to customer experience opportunities in digital signage

by Jeff Hastings — CEO, BrightSign

A standout feature of the pandemic has been the extent to which BrightSign customers in all regions have invested in the customer experience, in some cases…

Online vs. DOOH advertising: Knowing differences can lead to success

There are some differences between online advertising and DOOH and some of them are big. But thankfully, there are also similarities. Truly understanding the…

How digital out-of-home can meet the data privacy moment

Let's explore why data privacy changes are positive for advertising, how they specifically affect DOOH, and the changes DOOH advertisers do need to make to…

Chatbots are becoming more efficient, the results couldn't be better

We're in the midst of a quieter, yet more significant chatbot boom. The all-knowing chatbots we thought to be the future have been replaced by specialized…

Audio out-of-home spending surging in retail

We're seeing a significant focus on programmatic Audio Out-Of-Home ad spending within the retail space. Brands, agencies and retailers are capitalizing on the…

How to get the most out of digital roadside signage

by Derek DeWitt — Communications Specialist, Visix, Inc.

Sure, you’ve got an eye-catching image to draw people’s attention to your billboard or other signage as they drive by, but the information you want to share…

Mobile digital billboards could be next frontier of activism

by Matthew O'Connor

As marches, rallies, and protests take place across the nation, organizers and activists are increasingly turning to out-of-home (OOH) advertising — and, more…

AV industry is getting smaller — but that's a good thing

by Jeff Hastings — CEO, BrightSign

The AV industry endured pandemic-driven changes that nobody could have anticipated. With the benefit of hindsight, it’s becoming clear that our industry is not…

How COVID is transforming the digital signage industry

by Kevin Damask — Editor, Digital Signage Today

Digital Signage Today reached out to three digital signage experts to get insight into what they see as the biggest industry trends in 2022 and beyond.

What retailers need to know about digital signage with face detection

by Jian Hui Hoh

The retail industry is extremely challenging due to fast-changing consumer behavior. Traditional business models are no longer able to fulfill customer…

Reimagining retail holiday displays with digital signage

by Remi Del Mar — Senior Product Manager, Epson America, Inc.

As we gear up for winter, there’s still no clear signs that point to how our second holiday season of the pandemic will function. As marketers and business…

How can cell connectivity tap into the AV space?

by Jeff Hastings — CEO, BrightSign

Despite the ubiquity of cellular connectivity, most Cloud-connected digital signage still relies heavily on wired Ethernet. Why is it that cellular…

It's time to improve virtual engagement in the workplace

by Derek DeWitt — Communications Specialist, Visix, Inc.

The "internal" in internal communications refers to within the whole organization, not just a particular room or building. With at least some employees working…

It's time to rethink the value of DOOH

DOOH ads, especially in large cities, seem to be everywhere, giving brands and digital signage creators more exposure than ever before. Alberto Scirocco, the…

Post-COVID, OOH has perfect opportunity to shine

by Kevin Damask — Editor, Digital Signage Today

How will OOH advertising play a role in the U.S. economy as the nation continues to emerge from the COVID-19 pandemic? That’s a question many industry experts…

Shifts in consumer behavior prompt big changes in DOOH campaigns

by Jolene Wiggins

COVID’s impact on consumer behavior is evident all around us. The “new normal” brings with it habits that consumers will keep for years to come, especially…

Companies must measure OOH effectiveness while protecting consumer data

Companies spending large chunks of their marketing budgets on OOH also require data, but they need to approach gathering it mindfully to avoid compromising…