How COVID is transforming the digital signage industry

by Kevin Damask — Editor, Digital Signage Today

Digital Signage Today reached out to three digital signage experts to get insight into what they see as the biggest industry trends in 2022 and beyond.

What retailers need to know about digital signage with face detection

by Jian Hui Hoh

The retail industry is extremely challenging due to fast-changing consumer behavior. Traditional business models are no longer able to fulfill customer…

Reimagining retail holiday displays with digital signage

by Remi Del Mar — Senior Product Manager, Epson America, Inc.

As we gear up for winter, there’s still no clear signs that point to how our second holiday season of the pandemic will function. As marketers and business…

How can cell connectivity tap into the AV space?

by Jeff Hastings — CEO, BrightSign

Despite the ubiquity of cellular connectivity, most Cloud-connected digital signage still relies heavily on wired Ethernet. Why is it that cellular…

It's time to improve virtual engagement in the workplace

by Derek DeWitt — Communications Specialist, Visix, Inc.

The "internal" in internal communications refers to within the whole organization, not just a particular room or building. With at least some employees working…

It's time to rethink the value of DOOH

DOOH ads, especially in large cities, seem to be everywhere, giving brands and digital signage creators more exposure than ever before. Alberto Scirocco, the…

Post-COVID, OOH has perfect opportunity to shine

by Kevin Damask — Editor, Digital Signage Today

How will OOH advertising play a role in the U.S. economy as the nation continues to emerge from the COVID-19 pandemic? That’s a question many industry experts…

Shifts in consumer behavior prompt big changes in DOOH campaigns

by Jolene Wiggins

COVID’s impact on consumer behavior is evident all around us. The “new normal” brings with it habits that consumers will keep for years to come, especially…

Companies must measure OOH effectiveness while protecting consumer data

Companies spending large chunks of their marketing budgets on OOH also require data, but they need to approach gathering it mindfully to avoid compromising…

Yes, we will see you at Infocomm

by Jeff Hastings — CEO, BrightSign

After nearly deciding to pull out of the event due to rise in COVID-19 cases, Brightsign CEO Jeff Hastings explains why the digital signage company decided to…

Are digital menu boards right for your business?

by Elizabeth Riggio

In the past few years, digital menus have become more popular in restaurants and other businesses for their ease of use and dynamic nature.

HDMI 2.1 digital signage ecosystem delivers opportunities

by Digital Signage Today

Many of us have welcomed the opportunities associated with the increasing availability of 4K content distribution. And this year, something new is impacting…

Digital signage opportunities endless in immersive experience industry

by Zachary Todd — Marketing Communications Coordinator, SNA Displays

Not to get too philosophical, but experience is everything, isn't it? The way we humans observe and interact with the world around (and within) us provides…

Consumers crave 'retailtainment' in their shopping experiences

by Remi Del Mar — Senior Product Manager, Epson America, Inc.

While the concept of projection mapping in digital art and displays has been around since the early 1990s, we’ve seen a large uptick in demand for these…

How COVID-19 has changed the AV industry

by Kevin Damask — Editor, Digital Signage Today

What new trends popped up in the AV and digital signage industries during the COVID-19 pandemic and what will the future bring? Those were the key themes…

Digital communication for employees should not be overlooked

by Kevin Damask — Editor, Digital Signage Today

It’s hard to believe a month has flown by since I started as editor of Digital Signage Today. I’ve learned so much already about this fascinating industry and…

AV industry boomed during COVID-19 lockdown

by Jeff Hastings — CEO, BrightSign

It's been a good year for sales of AV to retail. Surprised? You shouldn't be. The truth is that there were winners as well as losers, and the winners won…

Hello! I’m Kevin Damask, your editor of Digital Signage Today

by Kevin Damask — Editor, Digital Signage Today

I've realized through almost two decades in journalism, as the industry continuously changes, one thing remains constant — I'm always learning something new.

6 ways hybrid workspaces are changing communications

by Derek DeWitt — Communications Specialist, Visix, Inc.

With the hybrid workplace becoming the norm, it's more important than ever to have an effective and engaging communications strategy. Here are some of the…

Now hiring: Digital Signage Today seeking audience development leader

by Cherryh Cansler — Editor, FastCasual.com

Digital Signage Today's parent company Networld Media Group is powering through with in-person events later this year and is looking for a director of audience…