Consumers crave 'retailtainment' in their shopping experiences

by Remi Del Mar — Senior Product Manager, Epson America, Inc.

While the concept of projection mapping in digital art and displays has been around since the early 1990s, we’ve seen a large uptick in demand for these…

How COVID-19 has changed the AV industry

by Kevin Damask — Editor, Digital Signage Today

What new trends popped up in the AV and digital signage industries during the COVID-19 pandemic and what will the future bring? Those were the key themes…

Digital communication for employees should not be overlooked

by Kevin Damask — Editor, Digital Signage Today

It’s hard to believe a month has flown by since I started as editor of Digital Signage Today. I’ve learned so much already about this fascinating industry and…

AV industry boomed during COVID-19 lockdown

by Jeff Hastings — CEO, BrightSign

It's been a good year for sales of AV to retail. Surprised? You shouldn't be. The truth is that there were winners as well as losers, and the winners won…

Hello! I’m Kevin Damask, your editor of Digital Signage Today

by Kevin Damask — Editor, Digital Signage Today

I've realized through almost two decades in journalism, as the industry continuously changes, one thing remains constant — I'm always learning something new.

6 ways hybrid workspaces are changing communications

by Derek DeWitt — Communications Specialist, Visix, Inc.

With the hybrid workplace becoming the norm, it's more important than ever to have an effective and engaging communications strategy. Here are some of the…

Now hiring: Digital Signage Today seeking audience development leader

by Cherryh Cansler — Editor, FastCasual.com

Digital Signage Today's parent company Networld Media Group is powering through with in-person events later this year and is looking for a director of audience…

Interactive displays lead the way in retail

by Katie Kochelek — Marketing Specialist, Frank Mayer and Associates, Inc.

Interactive digital signage will help deliver innovative retail spaces that will ultimately lead to a deeper consumer education and brand loyalty.

Domino’s director of digital retail innovation headlining #ElevateICX virtual event

by David Drain

Executives from Domino's, Behr Paint, Under Armour, Verizon and White Castle will speak at the Interactive Customer Experience (ICX) Association's one-day…

Are ATMs, digital signage a good fit?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Are ATMs and digital signage a good fit? How can they work together to deliver an omnichannel experience?

Digital signage powers up transportation

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The transportation industry took a big hit during COVID-19, as customers hunkered down during stay-at-home orders. However, now with the world starting to…

Presented by Omnivex

McDonald's makes upselling simple with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Getting customers to try new items at restaurants can be a challenge, as some might either be hesitant or they simply don't see the appeal of the item at that…

Why security is more important than performance in AV

by Jeff Hastings — CEO, BrightSign

Even the flashiest, most impressive AV systems are inherently flawed if there is the potential for the network to become a back door point-of-entry for hackers.

Digital signage is the future of retail

by Germán Talón — CTO, nsign.tv

Digital signage is the future of retail because it blurs the border between off and online. It crafts a 'phygital' environment that can collect inputs from…

Privacy vs personalization: Finding the balance

by Nikoletta Bika

What is more important: personalization or privacy? Personalization requires data collection and analysis, and data privacy often hinges on restricting these…

AI delivers better touchscreens

by Gene Halsey — Vice President, Product and Business Development, TES America

A technological "gold rush" is emerging as artificial intelligence enables users to interact with computers in ways that were unthinkable just a few years ago.

3 ways to make digital signage less boring

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When it comes to any form of advertising, including digital signage, the last thing you want is for it to be boring. Luckily, there are a few easy ways you can…

Area 15 bar in Vegas wows visitors with AR, VR

by Kevin Williams

A new bar in Las Vegas called Area 15, is hitting the ground running by offering more than drinks. It is also providing an immersive playground through AR and…

Digital signage helps out with NYC COVID-19 vaccine rollout

by Jeff Hastings — CEO, BrightSign

Digital signage helped out in a big way at New York City's Javits Center to provide information on where to go to get vaccines and what documentation to have…

Popeyes menu boards deliver tasty content while fighting COVID-19

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Battling COVID-19 while maintaining a good customer experience can be a major challenge. One Popeyes location tackled this challenge head on with simple but…