Marketers blending DOOH, CTV to drive home campaign messages

Brands are continuing to lean on connected TV and digital out-of-home to connect to more consumers with shorter, highly-targeted messages while they're…

Here's how to get the most out of digital screens in retail windows

Avtar Singh, founding director of Digital Media Systems, has spent more than 30 years in the tech industry. In this guest blog, Singh provides tips on how…

Preference for tech-driven ordering will shape future drive-thrus

Global trends indicate that international QSR and fast casual brands are racing to automate and digitize their drive-thrus as consumer preference for…

Holographic displays offer exciting future for digital signage

From immersive in-world retail storytelling to experiential signage that interacts with viewers, 3D holographic displays are poised to transform signage with…

We need a more collaborative approach to AV education

by Jeff Hastings — CEO, BrightSign

No matter where you live within the AV ecosystem, chances are a big part of your job is studying up on the latest technology. If you’re going to offer your…

Stop focusing on the channel, content is (still) king

by Monika Lindquist — Marketing & Communications Director, Visual Art

The rapid technological development society has undergone over the last 20 years is of course at the center of it all. Digitization, with the internet as the…

Why 2022 is the year for out-of-home advertising

by Norm Chait — Sr. Director, OOH Practice Lead, Quotient

OOH has evolved significantly in recent years and has become a cost-effective solution for reaching consumers both nationally and locally. OOH and more…

5 Apple/iOS trends to look for in 2022 and beyond

For years, Apple’s company technology, including both its hardware and its primary software platform: iOS, has become more advanced. With continued…

Blending AI with AR leads to happy customers

Within the wide range of technologies that have contributed to this new scenario, we can see how artificial intelligence and augmented reality have gained…

8 tips to consider when selecting OOH target markets

by Matthew O'Connor

Selecting target and test markets can be a challenge and becomes especially tricky when planning out-of-home advertising campaigns in regions you’re not…

Digital signage kiosks help relieve US labor shortage

by Kevin Damask — Editor, Digital Signage Today

In 2022, an emerging trend is the rise of digital signage kiosks. Businesses, especially retail, are turning to kiosks to attract customers, rely less on…

Tips on how digital signage can improve internal communication

by Jian Hui Hoh

Since digital signages are commonly found in high-traffic areas such as retail malls, airports, and restaurants, many people believe that digital signages are…

Pandemic leads to customer experience opportunities in digital signage

by Jeff Hastings — CEO, BrightSign

A standout feature of the pandemic has been the extent to which BrightSign customers in all regions have invested in the customer experience, in some cases…

Online vs. DOOH advertising: Knowing differences can lead to success

There are some differences between online advertising and DOOH and some of them are big. But thankfully, there are also similarities. Truly understanding the…

How digital out-of-home can meet the data privacy moment

Let's explore why data privacy changes are positive for advertising, how they specifically affect DOOH, and the changes DOOH advertisers do need to make to…

Chatbots are becoming more efficient, the results couldn't be better

We're in the midst of a quieter, yet more significant chatbot boom. The all-knowing chatbots we thought to be the future have been replaced by specialized…

Audio out-of-home spending surging in retail

We're seeing a significant focus on programmatic Audio Out-Of-Home ad spending within the retail space. Brands, agencies and retailers are capitalizing on the…

How to get the most out of digital roadside signage

by Derek DeWitt — Communications Specialist, Visix, Inc.

Sure, you’ve got an eye-catching image to draw people’s attention to your billboard or other signage as they drive by, but the information you want to share…

Mobile digital billboards could be next frontier of activism

by Matthew O'Connor

As marches, rallies, and protests take place across the nation, organizers and activists are increasingly turning to out-of-home (OOH) advertising — and, more…

AV industry is getting smaller — but that's a good thing

by Jeff Hastings — CEO, BrightSign

The AV industry endured pandemic-driven changes that nobody could have anticipated. With the benefit of hindsight, it’s becoming clear that our industry is not…