Digital menus: a restaurant’s most powerful tool

by Joe Martinez, restaurant marketing consultant at Applova, Joe Martinez — Restaurant Marketing Consultant, Applova Inc

In this piece, Joe Martinez shares five reasons digital menus are a restaurant's most powerful tool and offers seven ways to leverage them for success.

A note from the new editor

Hello! I'm Daniel Brown, the new editor of Digital Signage Today.

OOH powerful tool for brand awareness

by Esther Raphael — Chief Marketing Officer, Intersection

When interviewing at Intersection years ago, I can still remember why I considered moving out of publishing and into the OOH space. Working at a magazine, each…

Meta, Netflix, content creators duel for retail VR supremacy

by Kevin Williams

Companies ranging from Netflix to Meta are dueling for the crown of "retailtainment" VR, and the fight shows no sign of dying down.

Media players vs. SoC displays

by Doug Bannister

Historically, digital signage installations have used display screens with a separate Windows-or Linux-based media player/PC. However, around 2013, System on…

Make your digital signage dynamic with data integrations

by Doug Bannister

Dynamic digital signage that integrates data from a variety of sources creates both a personalized and engaging experience for your audience. Digital screens…

QR codes provide endless possibilities for digital customer experience

Jean-Pierre Lacroix, founder and president of SLD, gives his take on the future of QR codes in this guest blog for Digital Signage Today.

Digital donor walls ideal to increase awareness, donations

Omnivex provides the best ways for organizations to get charitable donations through digital donor walls in this guest article for Digital Signage Today.

We need a more collaborative approach to AV education

by Jeff Hastings — CEO, BrightSign

Jeff Hastings, CEO of Brightsign, a digital signage media player company, shares his thoughts on the AV ecosystem and keeping up with the latest technology in…

LED signage can make big impact in large or small formats

by Monika Lindquist — Marketing & Communications Director, Visual Art

While size is important in LED digital signage, many additional factors go into making a display truly impactful. Monika Lindquist, marketing and…

Banks can reap benefits from solid digital signage strategy

With convenience at the core of the in-store branch, banks and credit unions must provide the value customers and prospects are looking for, along with digital…

Marketers blending DOOH, CTV to drive home campaign messages

Brands are continuing to lean on connected TV and digital out-of-home to connect to more consumers with shorter, highly-targeted messages while they're…

Here's how to get the most out of digital screens in retail windows

Avtar Singh, founding director of Digital Media Systems, has spent more than 30 years in the tech industry. In this guest blog, Singh provides tips on how…

Preference for tech-driven ordering will shape future drive-thrus

Global trends indicate that international QSR and fast casual brands are racing to automate and digitize their drive-thrus as consumer preference for…

Holographic displays offer exciting future for digital signage

From immersive in-world retail storytelling to experiential signage that interacts with viewers, 3D holographic displays are poised to transform signage with…

We need a more collaborative approach to AV education

by Jeff Hastings — CEO, BrightSign

No matter where you live within the AV ecosystem, chances are a big part of your job is studying up on the latest technology. If you’re going to offer your…

Stop focusing on the channel, content is (still) king

by Monika Lindquist — Marketing & Communications Director, Visual Art

The rapid technological development society has undergone over the last 20 years is of course at the center of it all. Digitization, with the internet as the…

Why 2022 is the year for out-of-home advertising

by Norm Chait — Sr. Director, OOH Practice Lead, Quotient

OOH has evolved significantly in recent years and has become a cost-effective solution for reaching consumers both nationally and locally. OOH and more…

5 Apple/iOS trends to look for in 2022 and beyond

For years, Apple’s company technology, including both its hardware and its primary software platform: iOS, has become more advanced. With continued…

Blending AI with AR leads to happy customers

Within the wide range of technologies that have contributed to this new scenario, we can see how artificial intelligence and augmented reality have gained…