Blogs
Stop focusing on the channel, content is (still) king
by Monika Lindquist — Marketing & Communications Director, Visual Art
The rapid technological development society has undergone over the last 20 years is of course at the center of it all. Digitization, with the internet as the…
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Why 2022 is the year for out-of-home advertising
by Norm Chait — Sr. Director, OOH Practice Lead, Quotient
OOH has evolved significantly in recent years and has become a cost-effective solution for reaching consumers both nationally and locally. OOH and more…
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5 Apple/iOS trends to look for in 2022 and beyond
For years, Apple’s company technology, including both its hardware and its primary software platform: iOS, has become more advanced. With continued…
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Blending AI with AR leads to happy customers
Within the wide range of technologies that have contributed to this new scenario, we can see how artificial intelligence and augmented reality have gained…
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8 tips to consider when selecting OOH target markets
Selecting target and test markets can be a challenge and becomes especially tricky when planning out-of-home advertising campaigns in regions you’re not…
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Digital signage kiosks help relieve US labor shortage
by Kevin Damask — Editor, Digital Signage Today
In 2022, an emerging trend is the rise of digital signage kiosks. Businesses, especially retail, are turning to kiosks to attract customers, rely less on…
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Tips on how digital signage can improve internal communication
by Jian Hui Hoh
Since digital signages are commonly found in high-traffic areas such as retail malls, airports, and restaurants, many people believe that digital signages are…
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Pandemic leads to customer experience opportunities in digital signage
by Jeff Hastings — CEO, BrightSign
A standout feature of the pandemic has been the extent to which BrightSign customers in all regions have invested in the customer experience, in some cases…
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Online vs. DOOH advertising: Knowing differences can lead to success
There are some differences between online advertising and DOOH and some of them are big. But thankfully, there are also similarities. Truly understanding the…
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How digital out-of-home can meet the data privacy moment
Let's explore why data privacy changes are positive for advertising, how they specifically affect DOOH, and the changes DOOH advertisers do need to make to…
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Chatbots are becoming more efficient, the results couldn't be better
We're in the midst of a quieter, yet more significant chatbot boom. The all-knowing chatbots we thought to be the future have been replaced by specialized…
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Audio out-of-home spending surging in retail
We're seeing a significant focus on programmatic Audio Out-Of-Home ad spending within the retail space. Brands, agencies and retailers are capitalizing on the…
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How to get the most out of digital roadside signage
by Derek DeWitt — Communications Specialist, Visix, Inc.
Sure, you’ve got an eye-catching image to draw people’s attention to your billboard or other signage as they drive by, but the information you want to share…
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Mobile digital billboards could be next frontier of activism
As marches, rallies, and protests take place across the nation, organizers and activists are increasingly turning to out-of-home (OOH) advertising — and, more…
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AV industry is getting smaller — but that's a good thing
by Jeff Hastings — CEO, BrightSign
The AV industry endured pandemic-driven changes that nobody could have anticipated. With the benefit of hindsight, it’s becoming clear that our industry is not…
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How COVID is transforming the digital signage industry
by Kevin Damask — Editor, Digital Signage Today
Digital Signage Today reached out to three digital signage experts to get insight into what they see as the biggest industry trends in 2022 and beyond.
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What retailers need to know about digital signage with face detection
by Jian Hui Hoh
The retail industry is extremely challenging due to fast-changing consumer behavior. Traditional business models are no longer able to fulfill customer…
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Reimagining retail holiday displays with digital signage
by Remi Del Mar — Senior Product Manager, Epson America, Inc.
As we gear up for winter, there’s still no clear signs that point to how our second holiday season of the pandemic will function. As marketers and business…
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How can cell connectivity tap into the AV space?
by Jeff Hastings — CEO, BrightSign
Despite the ubiquity of cellular connectivity, most Cloud-connected digital signage still relies heavily on wired Ethernet. Why is it that cellular…
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It's time to improve virtual engagement in the workplace
by Derek DeWitt — Communications Specialist, Visix, Inc.
The "internal" in internal communications refers to within the whole organization, not just a particular room or building. With at least some employees working…
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