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Future trends, McDonald's feces dominate top digital signage stories for January 2019

Digital Signage Today readers had their focus set on both future trends and toilet humor last month. The top stories in particular focused on future indoor, outdoor and digital transformation trends, as well as McDonald's PR disaster when reporters found fecal matter on multiple of its touchscreen kiosks.

February 1, 2019 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital Signage Today readers had their focus set on both future trends and toilet humor last month. The top stories in particular focused on future indoor, outdoor and digital transformation trends, as well as McDonald's PR disaster when reporters found fecal matter on multiple of its touchscreen kiosks.

The top story for 2019 focused on Digital Signage Today's annual Future Trends Report. This report surveyed more than 464 end users across multiple verticals to see how they are using and are planning to use digital signage. It also included key predictions from leaders in the industry on where digital signage is headed in 2019.

Another top story looked at eight key questions end users need to ask their vendors before deployment. These questions include basics such as whether the vendor offers a discount or any training.

Let's take a look back at the top five most read stories of January 2019. They are posted in reverse order.

5. 7 digital transformation trends of 2019

Digital transformation was a hot topic in 2018 and it is sure to continue impacting organizations in 2019. In fact, according to a Forrester Research survey, 46 percent of executives believe that in less than five years, digital will have an impact on more than half their sales. The World Economic Forum estimated that digital transformation has the potential to create as much as $100 trillion in combined value for both industry and society by 2025.

4. McDonald's fecal touchscreens cause outrage

Unsanitary touchscreens found at McDonald's U.K. restaurants sent shock waves across the pond recently, as numerous U.S. media outlets reported that fecal bacteria were found on touchscreens at all eight U.K. locations where the kiosks have been installed, despite the company's claims that the screens are cleaned daily.

3. 8 questions to ask your digital signage vendor

Trying to deploy your first display or network can be incredibly intimidating. There are so many factors to consider right off the bat, such as budget, placement, training, content and many more.

Luckily, a good vendor should be able to help ease your mind on these concerns, if you just ask the right questions. And if your vendor isn't up to par, they will likely give unsatisfactory answers to your inquiries.

2. Looking at the future of indoor digital signage

Digital signage has been rapidly expanding its reach in nearly every market and area, especially indoors. Now, both large and small retailers are using digital signage in greater numbers to advertise, boost branding improve customer experience, according to the Digital Signage Future Trends Report.  It found that two-thirds of retailers surveyed said improved branding was the greatest benefit of digital signage, followed by improved customer service by 40 percent.

1. Digital Signage Future Trends report delivers insights for 2019

Everyone wants to know what the next big innovation will be in 2019. While it is impossible to predict the future with 100 percent certainty, the 2019 Digital Signage Future Trends Report delivers key market insights to help end users and vendors alike get a sense of where the market is headed in terms of deployments and technologies on the horizon. Some of these trends include:

• An increasing number of deployments.
• Better analytics.
• More robust hardware.

Image via Istock.com.

About Bradley Cooper

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Bradley Cooper is the editor of ATM Marketplace and Food Truck Operator. He was previously the editor of Digital Signage Today. His background is in information technology, advertising, and writing.

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