Digital signage top 7 news stories of 2016
Digital signage is an industry that never sleeps, as the most read news items of 2016 confirms. The top news covered topics from the "Golden Arches" of McDonald's to a major acquisition of Scala by Stratacache.
The top stories of the year covered McDonald's rollout of digital menu boards as part of the company's push for better customer experience. They also dealt with hardware releases such as 4K glasses-free displays. As we enter 2017, it's time to take a look back at the top seven news items of the year. The stories are posted in reverse order.
The digital signage market size is forecast to be worth $23.02 billion by 2023, according to research by Global Market Insights. Lower paper wastage and LED backlit panel integration have led to significant energy savings, driving digital signage market growth, and the emergence of IoT has the potential to transform the technology.
Leyard, a provider of visualization products, announced what it says is the finest pitch LED display in the industry with its launch of the 0.9-mm Leyard TWA Series LED video wall display, delivering a pixel pitch of 0.9 millimeters.
Stream TV networks showcased its Ultra-D hardware and software at last's years CES summit, which showed 4K glasses-free 3D in action.
Digital signage provider Stratacache has officially acquired majority control of Scala Inc. With this acquisition, Stratacache will provide signage solutions worldwide.
Nielsen's study entitled "Awareness and Effectiveness of Digital Display Screens Installed In Grocery Stores," found that digital out-of-home media (DOOH) increases sales at the point of sale (POS). Four out of five product brands experienced significant increases of up to 33 percent in additional sales through the use of DOOH media.
McDonald's teamed up with AT&T, Stratacache and LG electronics to launch an integrated digital menu board solution for its U.S. locations.
McDonald's has introduced menu boards that will monitor the temperature and make food recommendations based on it. This will allow the company to make the most of the cold weather with a hot drink, or cool off in the summer heat with ice cream.
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Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.www