Digital signage top 7 news stories of 2016

 
Jan. 26, 2017 | by Bradley Cooper

Digital signage is an industry that never sleeps, as the most read news items of 2016 confirms. The top news covered topics from the "Golden Arches" of McDonald's to a major acquisition of Scala by Stratacache.

The top stories of the year covered McDonald's rollout of digital menu boards as part of the company's push for better customer experience. They also dealt with hardware releases such as 4K glasses-free displays. As we enter 2017, it's time to take a look back at the top seven news items of the year. The stories are posted in reverse order.

7. Global digital signage market to surpass $23B by 2023

The digital signage market size is forecast to be worth $23.02 billion by 2023, according to research by Global Market Insights. Lower paper wastage and LED backlit panel integration have led to significant energy savings, driving digital signage market growth, and the emergence of IoT has the potential to transform the technology.

6. Leyard breaks 1-mm pixel pitch barrier with new LED video wall display

Leyard, a provider of visualization products, announced what it says is the finest pitch LED display in the industry with its launch of the 0.9-mm Leyard TWA Series LED video wall display, delivering a pixel pitch of 0.9 millimeters.  

5. 4K glasses-free 3D video walls on display at CES 2016

Stream TV networks showcased its Ultra-D hardware and software at last's years CES summit, which showed 4K glasses-free 3D in action.

4. Stratacache claims majority control of Scala

Digital signage provider Stratacache has officially acquired majority control of Scala Inc. With this acquisition, Stratacache will provide signage solutions worldwide.

3. Nielsen study: DOOH increases revenue at the point of sale

Nielsen's study entitled "Awareness and Effectiveness of Digital Display Screens Installed In Grocery Stores," found that digital out-of-home media (DOOH) increases sales at the point of sale (POS). Four out of five product brands experienced significant increases of up to 33 percent in additional sales through the use of DOOH media.

2. McDonald's USA making its digital menu board play

McDonald's teamed up with AT&T, Stratacache and LG electronics to launch an integrated digital menu board solution for its U.S. locations.

1. New McDonald's digital menu boards making recommendations based on the weather

McDonald's has introduced menu boards that will monitor the temperature and make food recommendations based on it. This will allow the company to make the most of the cold weather with a hot drink, or cool off in the summer heat with ice cream.

Image via Istock.com


Topics: Customer Experience, DOOH Advertising, Hardware, Restaurants, Trends / Statistics


Bradley Cooper / Bradley Cooper is a Technology Editor for KioskMarketplace.com and VirtualCurrencyToday.com. His background is in information technology, advertising, and writing.
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