Digital signage 5 for 5: May 2018
We are now at the midpoint of 2018, and digital signage readers have their sights set on innovative trends both now and in the future. The top five stories for May 2018 all covered topics on key trends in the market, including blockchain.
The blockchain is essentially a decentralized ledger that powers well known virtual currencies such as bitcoin and Ethereum. Now, many companies are using it for a variety of purposes such as supply chain management and smart contracts. One top story analyzed how this technology might influence DOOH.
The other top stories analyzed a wide variety of trends, both present and future in the market, such as personalized customer experience, increasing IoT integration and the rise of smart cities.
It's time to take a look back at these top five stories for May 2018. They are posted in reverse order.
Blockchain, blockchain, blockchain...the word is almost inescapable in today's media frenzied world. The technology has the capability to bring enormous changes to the way global business is conducted, but how will it affect outdoor advertising?
Regardless of what you may have already heard about it, one thing is for certain — blockchain has the potential to transform the digital outdoor advertising landscape. Blockchain can enable a brand to gain a big data insight into their customer demographic by facilitating and encouraging consumers to engage with their digital location-based advertisements (e.g., taking a picture and sharing it on their social profiles) in return for a customer reward — a process known as tokenization.
2017 was an innovative year for digital signage, and 2018 promises to have even more going on. Both organizations and the public have embraced the digitalization of…well, everything…and they want more.
2018 is bringing us wider displays, more responsive content, more impactful narratives and an increasingly blurring line between physical and digital.
In the digital signage industry, it's easy to get lost in a sea of various displays, software packages and media players. It can all start to blend together after a while. It's important to to cut through the "noise" of the displays and get to the actual trends.
I have identified three key trends in the market: better content management and insights, increasing use of IoT and the rise of smart cities.
Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to mark milestones and speculate on where the digital signage industry is headed.
Ten years ago, the idea of digital outdoor signage was novel. These boxes of LEDs were more agile than their bulb predecessors, but no one was sure how integrated they would become in the advertising fabric of the future. What we know now is that digital outdoor signage and the advertising value it presents are here to stay. Looking forward, this integration is what gives us our first trend.
Many different types of organizations of all sizes are now using digital signage to engage and inform their employees and visitors. Some are using it to great effect, while others don’t see any appreciable improvement in communications. There are many ways to succeed at digital signage. And a few very clear ways to fail. These include:
- Poor quality images
- Awkward movement
- No contrast
- No clear call to action
- Not knowing your audience
- Click here to read the rest!
Image via Istock.com
Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.www