DOOH Advertising News

EU updates US-facing privacy requirements

August 1, 2023

The European Union has indicated its support for the American Data Privacy Framework (DPF), with the European Commission stating that it deemed the framework…

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Vistar Media reports significant Asia Pacific advertising growth

August 1, 2023

Vistar Media has reported 727 active advertisers using its DSP in the APAC region in H1 2023, marking 300% growth over the same period in 2022, according to a…

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Samsung, Warner Bros. Pictures partner in 8K movie previews, aim to woo theater-goers

August 1, 2023

Samsung and Warner Bros. Pictures have partnered to bring movie previews into brick and mortar stores, aiming to woo theater-goers, according to a press…

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2023 OOH global revenue to surpass $40B

July 31, 2023

Tom Goddard, President, World Out of Home Organization. Image provided by WOO. OOH global revenue has surpassed $40 billion, according to the World…

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Kevel announces OpenRTB Protocol for retail media

July 27, 2023

Kevel, a platform monetization solutions firm, has announced the formation of an industry working group to establish an OpenRTB Protocol for Retail Media…

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Clear Channel Outdoor secures 10-year Austin Airport deal

July 27, 2023

Clear Channel Outdoor, an outdoor media and advertising firm, has announced that it has secured a ten year deal with the City of Austin to oversee advertising…

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Vistar Media debuts 'Nearest Location' for DOOH advertising

July 25, 2023

Vistar Media, a media and advertising technology firm, has announced the launch of its "Nearest Location" feature for advertisers, allowing brick and mortar…

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QMS announces Sydney DOOH network expansion

July 24, 2023

QMS, a digital OOH advertising network based in Australia, has announced its expansion in the City of Sydney, including plans for 18 new kiosks in the Central…

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AI Digital, Sightly partner in programmatic advertising solutions

July 19, 2023

AI Digital, an artificial intelligence and software technology firm specializing in programmatic advertising solutions, has partnered with Sightly, a marketing…

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QMS lays groundwork for DOOH during FIFA Women's World Cup debut on Thursday

July 18, 2023

QMS, an out-of-home media and advertising firm based in the Australia/ New Zealand market, has laid the groundwork for a DOOH push during the FIFA Women's…

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Redbox machine video screens to feature TikTok content, brand advertising

July 12, 2023

Redbox DVD rental machines will be offering TikTok video content and brand advertising under a partnership with the social media giant, according to a press…

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Nanolumens sets sights on airport expansion

July 12, 2023

Nanolumens, an Atlanta, Georgia-based digital signage firm with a specialty in dvLED products, has announced its bid to expand into airports with a set of…

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Grupo IMU, Hivestack partner in Mexico DOOH

July 12, 2023

Grupo IMU, a Mexico-based out of home advertising firm, has announced Hivestack as its first supply side platform this morning as IMU enters the programmatic…

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Clear Channel Outdoor announces DCR integrations, partnerships

July 11, 2023

Clear Channel Outdoor, an out of home media firm, has announced the integration of its CCO RADAR data platform with Data Clean Room (DCR) applications and…

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Place Exchange, Basis partner in DOOH tech

July 11, 2023

Basis, a business technology firm, has partnered with Place Exchange, a programmatic DOOH advertising platform, including integration between the firms…

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Vistar Media teams up with Basis Technologies for DOOH tech

July 11, 2023

Vistar Media, a global programmatic DOOH advertising platform, has partnered with Basis Technologies, a business software firm, to develop software solutions…

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QMS announces CTO pick John Purcell

July 11, 2023

John Purcell announced as CTO at QMS. Image provided by QMS. Out-of-home media firm QMS has announced its CTO pick today as John Purcell, effective…

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LA DOOH firm Kevani announces Baltimore expansion

July 10, 2023

Los Angeles-based out-[of-home advertising media firm Kevani has announced its expansion into the Baltimore advertising space with its acquisition of the…

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Visit Tampa Bay unveils summer tourism campaign

July 6, 2023

Visit Tampa Bay has partnered with FKQ Advertising + Marketing (the agency of record for Visit Tampa Bay) in rolling out its summer tourism campaign, according…

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QMS announces Sydney DOOH expansion

July 5, 2023

QMS has announced its expansion in the Sydney, Australia DOOH advertising space with the installation of more than 500 digital panels across 33 suburbs…

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