DOOH Advertising News
Viola Outdoor launches taxi-top DOOH in UAE
June 9, 2023
Viola Outdoor, a division of Abu Dhabi-based Viola Communications, has partnered with mobile marketing media solutions firm Firefly to launch taxi-top digital…
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Palmer Digital Group launches EV charging solution
June 9, 2023
Palmer Digital Group, a digital signage firm, has announced the EV24-1C all-in-one EV charging solution, which integrates the Samsung OH24F outdoor display…
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Vistar Media announces Vistar Studio for DOOH creative
June 7, 2023
Vistar Media, a programmatic DOOH technology firm, has announced Vistar Studio, which provides creative services and a dedicated creative team to marketers…
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Nichefire announces AI analytics solution
June 6, 2023
Nichefire, a software firm, has announced its AI-powered analytics tool TrendFire, which aims to produce data-driven insights using data from social media…
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Nordic beauty retailer leans into digital signage
June 5, 2023
Kicks, a Nordic beauty retailer, has partnered with Visual Art, a digital signage firm, to install more than 1,300 screens across 230 Kicks stores located in…
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Broadsign leans into ad tech with Flow City partnership
June 5, 2023
Broadsign, a digital signage firm, has announced its partnership with Flow City, which will expand Broadsign's ad tech footprint by making DOOH screens…
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Albuquerque Isotopes take swing at digital signage
June 1, 2023
The Albuquerque Isotopes minor league baseball team has installed Daktronics LED digital signage at Rio Grande Credit Union Field at Isotopes Park in…
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QMS announces expansion in Queensland DOOH
May 30, 2023
Digital media firm QMS has announced its expansion in Queensland, Australia, with an estimated 30% increase in audience reach compared with 2020 numbers…
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Navori releases software aimed at DOOH use
May 30, 2023
Navori Labs, which provides digital signage and AI-powered analytics solutions, has announced the launch of its QL 2.7.5 software, with new features including…
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VEON enters final stage of Russia exit
May 30, 2023
VEON, a telecommunications, networking, and technology firm, has announced it has entered the final stage of its exit from Russia with the sale of its…
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Bombas enlists DOOH in fight against NYC homelessness
May 23, 2023
Apparel brand Bombas has launched an anti-homelessness campaign in New York City leveraging digital and analog OOH advertising to raise awareness and advocacy…
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Italian Job: Clear Channel, Hivestack partner in Italy DOOH
May 19, 2023
Hivestack, a DOOH ad tech firm, has announced the expansion of its multi-nation partnership with Clear Channel, an outdoor advertising and media company, with…
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DOmedia aims for international DOOH expansion with appointment
May 19, 2023
DOmedia, a DOOH advertising buying software firm, has announced its appointment of Mike Cooper as global head of operations with a focus on international…
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Intersection leans into generative AI
May 18, 2023
Intersection, an OOH media and technology firm, has announced the launch of its Generative AI Integrations, which aims to provide generative AI solutions to…
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Broadsign makes next-gen ad server generally available
May 16, 2023
Digital signage firm Broadsign has announced the general availability of its Broadsign Ad Server platform, with aims to expand customer options for ad…
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Australian Rail Track selects QMS as media partner
May 11, 2023
The Australian Rail Track Corp. has selected QMS to manage its Sydney out of home assets, effective as of May 1, according to a press release.
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Adkom, Blip, Broadsign partner in programmatic ad tech
May 11, 2023
Outdoor advertising solutions firms Adkom, Blip and Broadsign are collaborating to bring over 2,000 large-format digital billboards onto the Broadsign SSP…
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Gray, Waymark partner for generative AI in TV ads
May 10, 2023
Gray Television Inc., which operates a network of 113 local television stations, has partnered with Waymark, a Detroit-based generative AI firm, to provide…
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Numbat partners with tegut... brand in Germany EV charging stations
May 10, 2023
Numbat, a cleantech startup firm specializing in EV charging, has announced a partnership with tegut..., a Germany-based retail brand, in which Numbat will…
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Billboards still strong amid rise of programmatic DOOH, Vistar Data shows
May 10, 2023
Billboards remain a major advertising boon amid the rise of emerging technologies, according to a Vistar study of billboard effectiveness in the context of…
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