DOOH Advertising News

Samba TV, GSTV team up in DOOH advertising technology

April 15, 2024

Samba TV, an audience data and omniscreen measurement provider, has partnered with GSTV, a video network with screens at tens of thousands of fuel retailers…

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Vistar partners with Starlight in DOOH advertising

April 11, 2024

Vistar Media, an out-of-home media solutions firm, has partnered with Starlite Media, a DOOH and retail media network of more than 500 screens.

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LinkNYC announces $20M upgrade

April 2, 2024

LinkNYC, a digital signage and smart kiosk network in New York, has announced a $20 million aesthetic and hardware upgrade initiative.

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Wildstone names European operations director

April 1, 2024

Wildstone, a Europe-based owner of outdoor media infrastructure, has named Yvette Meijer as its European operations director.

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Place Exchange, DeepIntent partner in healthcare DOOH advertising

March 29, 2024

Place Exchange, a supply side platform for DOOH advertising, has announced its integration with DeepIntent, a Health DSP.

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Sphere names chief creative officer

March 28, 2024

The Sphere in Las Vegas, an entertainment venue, has named Ned McNeilage as its chief creative officer.

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Brookline kiosks track cell phone data for foot traffic

March 28, 2024

Kiosks in Brookline in the Boston area track data to determine foot traffic around the kiosks.

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Laqshya Group names Group Chief Creative Officer

March 12, 2024

Laqshya Group, an India-based media, creative, technology, and experience firm, has named Rayomand J. Patell as its group chief creative officer.

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Hivestack by Perion enters China DOOH market

March 11, 2024

Hivestack by Perion, a programmatic DOOH supply side platform, has announced its expansion in the China DOOH market via partnership with Way.io, according to a…

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Sphere partners with Hitachi Vantara for data processing

March 7, 2024

The Sphere in Las Vegas has partnered with Hitachi Vantara, a data storage, infrastructure and hybrid cloud management subsidiary of Hitachi Ltd., to provide…

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Lamar goes analog for charity with mural designed by cancer survivor

March 5, 2024

Lamar Advertising Company, a North America-based outdoor advertising company, has gone analog for charity in partnership with Make-A-Wish, according to a press…

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Creative Realities, IceBox Network team in retail icebox advertising

March 4, 2024

Creative Realities, a digital signage and media firm, has teamed with IceBox Network, an ad network specializing in grocery, convenience, and liquor stores, to…

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Hivestack by Perion partners with Midland Realty in Hong Kong

February 27, 2024

Hivestack by Perion, a DOOH advertising technology firm, has partnered with Hong Kong, China-based Midland Realty to bring DOOH to real estate offices in North…

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Place Exchange, Reveal Mobile partnership targets pDOOH campaign measurement

February 27, 2024

Place Exchange, a digital out-of-home supply side platform provider, has partnered with Reveal Mobile, an OOH measurement solutions firm.

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Talon DOOH group names CEO

February 22, 2024

Talon, a London-based independent Out-of-Home advertising agency that operates globally, has announced its pick for group CEO, Sue Frogley, according to a…

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Sharp announces color ePaper displays

February 20, 2024

Sharp Imaging and Information Company of America has announced the March debut of two System-on-a-Chip color ePaper displays, including the Sharp ePaper…

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Wi-Spot 3.0 launches, targets point of sale DOOH with wireless power

February 20, 2024

Wi-Charge, a wireless power delivery solutions firm, has announced the launch of Wi-Spot 3.0, a wirelessly powered screen designed to provide DOOH advertising…

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Wildstone teams with Micromedia in Dublin DOOH advertising screens

February 19, 2024

Wildstone, a Europe-based outdoor media owner, and Micromedia, an Ireland-based OOH advertising operator, have partnered to launch DOOH advertising screens in…

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Joe Gibbs Racing taps ANC for trackside digital signage

February 19, 2024

ANC, a multimedia designer and integrator, has partnered with Joe Gibbs Racing (also known as JGR) to create trackside digital signage for NASCAR races…

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Broadsign releases State of Static OOH Report, includes insights for digital age

February 15, 2024

Digital signage firm Broadsign has released its State of Static OOH Report, including insights for the digital age.

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