Vistar announces retail media targeting solution

September 6, 2023

Vistar Media, a provider of technology solutions for programmatic DOOH advertising, announced today the launch of its retail media targeting solution designed…

Lamar, Vistar partner in airport DOOH advertising

September 5, 2023

Lamar out-of-home advertising screens are now available for purchase via the Vistar DOOH software platform, according to a press release.

Quotient launches brand safety tools

August 24, 2023

Media technology firm Quotient has launched Brand Safety, a toolkit for DOOH software users allowing them to ensure ad inventory is near points of interest…

Tata Tea adopts 3D anamorphic DOOH in India campaign

August 21, 2023

Tata Tea Premium, the flagship brand of Tata Tea, partnered with Laqshya Media Group to adopt 3D anamorphic displays in its "Desh Ke Dhaage" DOOH campaign…

E-Ink, Sharp to debut color ePoster options

August 18, 2023

E Ink, the developer of ePaper display technology, has announced that it is collaborating with Sharp Corporation in the Fall debut of color models of ePoster…

Vistar launches certification program for pDOOH advertising

August 17, 2023

Media and advertising firm Vistar has launched "Accelerate: foundations of digital out-of-home," a certification program for programmatic digital out-of-home…

Talon aims for DOOH growth, announces SVP, client development

August 16, 2023

Todd Palatnek named as SVP Client Development at Talon. Image provided. DOOH firm Talon has announced its pick for SVP of client development as Todd…

Expert weighs in on TikTok's DOOH strategy

by Daniel Brown — Editor, Networld Media Group

August 16, 2023

Social media giant TikTok is making a bold foray into the digital out-of-home advertising market, according to a report from AdAge, with mixed reactions from…

Houston Astros Team Store unveils Watchfire halo display

August 15, 2023

Minute Maid Park, home of the Houston Astros, has unveiled a dual-sided halo display by Watchfire in the Team Store merchandise shop, according to a press…

Nassau Cruise Port shows off digital transformation

August 15, 2023

Nassau Cruise Port has partnered with SNA Displays for its digital transformation, including outdoor LED display technology, according to a press release.

Beeyond Media joins DPAA

August 14, 2023

Beeyond Media, which operates a supply side platform for DOOH advertising, has joined the Digital Place-based Advertising Association (DPAA) trade association…

Lamar expands DOOH networks via Canada transportation

August 14, 2023

DOOH and media firm Lamar is expanding in Canada after signing transit deals in British Colombia and Ontario, according to a press release.

PPDS, Grassfish announce bid for retail revolution

August 14, 2023

PPDS, the global distribution arm for Philips Professional Display Solutions, has teamed up with European experience platform Grassfront to revolutionize…

Quotient launches DOOH platform for retailers

August 11, 2023

Quotient, a digital promotions and media technology firm, has launched its white label DOOH platform for retailers, aiming to allow companies of any size to…

Charlotte airport extends Intersection advertising contract

August 7, 2023

Charlotte Douglas International Airport (CLT) has extended its advertising contract with Intersection through June 2028, according to a press release.

QMS expands Australia DOOH network in Gold Coast

August 7, 2023

QMS, a DOOH firm based in Australia, has expanded its network in the Gold Coast with the conversion of 40 street furniture panels, bringing the full network to…

Walmart to boost ads at self-checkout kiosks

August 7, 2023

Walmart shoppers will be seeing more third party ads at self-checkout kiosks as part of some recently introduced merchandising initiatives, according to a…

Intersection, Metrolink announce SoCal partnership

August 4, 2023

OOH advertising and technology firm Intersection has announced its partnership with SoCal rail line Metrolink in a three year contract with one two year…

Broadsign, illumin announce advertising partnership

August 3, 2023

DOOH ad tech firm Broadsign has announced its partnership today with illumin (formerly AcuityAds) to integrate Broadsign's supply side platform with illumin's…

Soofa teams with Boston, releases air quality widget

August 2, 2023

Soofa, a provider of solar-powered kiosks with OOH advertising, has announced its air quality widget rollout in partnership with Boston's Environment…