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DOOH Advertising News & Media

Velocity appoints president, chairman

April 27, 2021

Velocity, a managed services, digital signage and DOOH company, has appointed Mark Walker as president and Greg Kiley as chairman. Walker and Kiley will also…

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Lamar to honor teachers on digital billboards

April 26, 2021

Lamar Advertising Co. will celebrate Teacher Appreciation Week from May 3-7 by honoring teachers on its digital billboards. Anyone can submit a form with a…

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Digital signage pulls through for COVID vaccines

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

COVID-19 has had a heavy toll on businesses, mental health and our general way of life. However, with now three vaccines available and more on the way, people…

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Seedooh offers verification services for Tonic Media Network displays

April 23, 2021

Seedooh, an OOH technology platform provider, will verify OOH campaigns across the Tonic Media Network with its independent verification platform. With this…

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Intersection hires on VP of programmatic partnerships

April 22, 2021

Intersection, a smart cities media and technology company, has hired Sheri Ham to serve as vice president of programmatic partnerships and sales. Ham will set…

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StreetMetrics adds leaders to strategic advisory board

April 21, 2021

StreetMetrics, a third party media measurement company for DOOH advertisements on vehicles, has added Lynda Clarizio and Jim MacCurtain to its advisory board.

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Programmatic OOH grows in Hong Kong, report says

April 20, 2021

VIOOH, an OOH marketplace, has released its State of the Nation report for Hong Kong. The report found that 84% of respondents have bought, planned or placed…

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Pikasso delivers DOOH displays to Broadsign's SSP

April 15, 2021

Pikasso, an OOH advertising company, has partnered with Broadsign to deliver its network of DOOH displays to Broadsign's Reach programmatic DOOH…

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Intuiface, invidis release DOOH list of interactive technology suppliers

April 15, 2021

Intuiface has partnered with invidis to release a poster list of interactive technology suppliers for the DOOH industry. This poster shows how the technologies…

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Nielsen to include Octopus Interactive Uber, Lyft content in digital content ratings

April 14, 2021

Nielsen has announced it will include Octopus Interactive's network of interactive display content in Uber and Lyft vehicles into its Digital Content Ratings…

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StreetMetrics adds leaders to strategic advisory board

April 9, 2021

StreetMetrics, a third party media measurement company for DOOH advertisements on vehicles, has added Lynda Clarizio and Jim MacCurtain to its advisory board.

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Road Runner Media partners with Place Exchange for programmatic DOOH buying

April 8, 2021

Road Runner Media Inc., a mobile DOOH media company, has partnered with supply-side platform provider Place Exchange to allow programmatic purchasing of…

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Verizon Media partners with Place Exchange to expand programmatic DOOH inventory

April 5, 2021

Verizon Media has partnered with Place Exchange, an OOH supply platform, to deliver its publisher network to its demand-side platform to allow advertisers to…

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Road Runner Media partners with Siemens to deploy displays on vans

March 31, 2021

Road Runner Media, a DOOH media company, has partnered with smart infrastructure solutions provider Siemens to deploy rear-facing digital media panels on…

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TrilbyTV, Britannica Digital deliver digital signage 'World Facts'

March 30, 2021

TrilbyTV, a digital signage software provider, has partnered with Britannica Digital Learning! to offer "World Facts" for digital signage. The content package…

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EOS Linx teams with Encompass Media Group on DOOH advertising for EV charging stations

March 22, 2021

EOS Linx, a provider of smart city solutions, has teamed with Encompass Media Group, an out-of-home media services provider, to support the DOOH component of…

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oOh!media intros Audience Intelligence Hub for OOH

March 19, 2021

OOh!media has launched its Audience Intelligence Hub, a data resource for clients looking to engage OOH audiences. The platform offers data from more than…

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TikTok rolls into DOOH

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

How will TikTok and its short-form videos transform DOOH? How are short-form videos making an impact already? To learn more about this topic, Digital Signage…

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Massachusetts town to pilot kiosks for OOH advertising

March 16, 2021

The city of Worcester, Massachusetts has teamed with Gobis and Co. to launch a pilot program to install up to 10 interactive digital kiosks throughout the city…

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Captivate intros Women in Business DOOH series

March 8, 2021

Captivate, a location based DOOH video network, has launched the Women in Business series as part of International Women's Day and Women's History Month. The…

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