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DOOH Advertising News & Media

Vistar Media purchases Sage+Archer to expand DOOH across Europe

May 13, 2022

Vistar Media, a provider of software for digital out-of-home, has purchased Sage+Archer, a buying platform for DOOH in the European market, according to a…

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Intersection revamps sales team with promotions

May 13, 2022

Intersection, an out-of-home media and technology company, has appointed Jonathan Fuller as chief revenue officer and Rob Levine as VP, head of national sales…

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Top considerations before rolling out digital signage

by Kevin Damask — Editor, Digital Signage Today

Chris Melito has been helping companies prepare, design and execute effective digital signage projects for more than two decades. Melito shares his expertise…

Presented by Omnivex

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Peerless-AV acquires ADF Visual Display Products to boost production

May 12, 2022

AV technology producer Peerless-AV has acquired ADF Visual Display Products of Southern California, according to a company press release.

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Daktronics outfits Arkansas Travelers with video scoreboard

May 12, 2022

Daktronics, a video scoreboard and large display producing company, has partnered with the Arkansas Travelers minor league baseball team to deliver more than…

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Volta launches place-based targeting for EV charging stations

May 11, 2022

Volta Inc., an electric vehicle charging network powering vehicles and commerce, has launched its Store Next Door place-based targeting platform, according to…

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Samsung Electronics America releases displays targeting hybrid meetings

May 11, 2022

Samsung Electronics America is releasing several display products and solutions catering to the business sector and hybrid meetings, according to a company…

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How to make sure you're getting real value from your SaaS provider

by Kevin Damask — Editor, Digital Signage Today

Software as a Service products are vitally important to digital signage platforms. But are users really getting the best ROI from their SaaS providers? This is…

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Broadsign releases software to help OOH smart screens

May 10, 2022

Out-of-home advertising technology producer Broadsign has released its System-on-Chip beta to help OOH media owners monetize cost-efficient smart screens…

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National CineMedia, Place Exchange partner to bring OOH to cinema lobbies

May 10, 2022

National CineMedia, a cinema advertising network, has partnered with Place Exchange, a supply-side platform for programmatic out-of-home media, to launch a…

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Watchfire Signs helps North Carolina jeweler shine

May 9, 2022

Windsor Jewelers, a jewelry store based in Winston-Salem, North Carolina, installed a new sign to replace a digital message center to reach motorists in a…

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Lamar honors nurses with #LamarLovesNurses campaign

May 6, 2022

Lamar Advertising Co. will launch the campaign #LamarLovesNurses, a digital billboard promotion, just in time for National Nurses Week, according to a company…

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OOH campaign fights anti-Semitism in New Jersey

May 5, 2022

Confronting the issue of the rise of anti-Semitism through an out-of-home campaign, the nonprofit Jewish Federation of Princeton Mercer Bucks is leading an…

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Pearl Media buys Lure Outdoor to expand OOH

May 4, 2022

Pearl Media, in partnership with Seaport Capital, has acquired Lure Outdoor, expanding its out-of-home media portfolio in the U.S., according to a company…

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Truff using OOH to determine best pizza in Chicago

May 4, 2022

Truff, a hot sauce brand, is launching its "Truff Best" campaign in Chicago — with help from an out-of-home media promotion — to determine which restaurant…

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The Future of EV Charging

Today, we're talking EV charging kiosks. Because AOPEN makes industrial controllers and media players, we make the brains that go inside these structures.

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El Pollo Loco signs Denver-area deal

May 2, 2022

El Pollo Loco Inc. has inked a multi-unit franchise agreement with Pikes Pollo Inc. to develop four restaurants in Denver's west side. The franchise group…

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Atlona tabs Mountain AV Marketing as rep for Mountain West

May 2, 2022

Atlona, a Panduit company, has named Mountain AV Marketing LLC as its manufacturer's representative for Arizona, New Mexico, Utah and Colorado, according to a…

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Daktronics helps Blue Jays roll out 10 LED video displays

May 2, 2022

The Toronto Blue Jays have partnered with Daktronics, a large display and video scoreboard company, to install 10 LED displays at the Rogers Centre in Ontario…

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Stop focusing on the channel, content is (still) king

by Monika Lindquist — Marketing & Communications Director, Visual Art

The rapid technological development society has undergone over the last 20 years is of course at the center of it all. Digitization, with the internet as the…

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