What to expect from your digital POP deployment

A digital signage R & D director outlines similarities and differences between digital and traditional POP displays.

Interactive digital signage kiosk promos carmaker Skoda and its museum efforts

July 18, 2011

Slovenia-based outdoor public LCD systems specialists Infinitus d.o.o. recently announced a dual print/digital signage deployment for Skoda Auto in Prague…

Weather-responsive DOOH campaign selling water guns, checkers in the UK

July 17, 2011

U.K. multichannel retailer Argos is incorporating digital out-of-home advertising into a new £4 million "order online today, enjoy today" ad campaign – with…

3-D DOOH network to launch new 3-D smartphone in UK

July 14, 2011

Inition, a 3-D production and technology specialist firm, announced today that it is rolling out what it says is "Europe's largest bespoke in-store…

Watchfire building new digital billboard for Killeen, Texas

July 13, 2011

Burkett Media, a rapidly growing independent billboard company in Austin, Texas, recently picked Watchfire Digital Outdoor to manufacture its third digital…

NV3 launches 3rd-gen digital signage and charging kiosks

July 12, 2011

Today from its headquarters in Baltimore's Emerging Technology Center, NV3 Technologies announced the availability and deployment of its third-generation NTC…

SeeSaw inks digital signage deal with AOL's Patch hyperlocal news sites

July 11, 2011

Digital place-based media company SeeSaw Networks today announced that it has partnered with AOL's Patch to distribute hyperlocal content on SeeSaw's digital…

Digital signage 'catalyst' for bank-wide renovations at Huntington

July 10, 2011

American Banker recently took a look at how Ohio's Huntington bank is undertaking "a locally-focused branch renovation that will use lots of video and digital…

Canadian DOOH health network crosses 1K venue, 1M viewer marks

July 4, 2011

DOOH health network Canadian Health Media Network announced today that it has surpassed 1,000 venues and 1 million weekly viewers

LocaModa drops new social media app for DOOH

June 28, 2011

Cambridge, Mass.-based LocaModa today launched its Community Board 1.0, which it says is a new place-based social media application that runs on any digital…

DOOH Mindsets from rVue resonate with Resonate

June 27, 2011

"If it doesn't resonate, it doesn't sell" is the driving message behind Resonate Marketing's recent decision to leverage rVue's digital out-of-home…

Digital signage, down on the farm

June 23, 2011

Grays Farm in Wokingham, Berkshire, in the south U.K. is using digital signage to promote itself and its produce.

DOOH advertising UK tool hires (Video)

June 22, 2011

U.K.-based digital marketing agency Argent Ram Media is piloting new digital signage displays for one of their major clients, a DIY tool-rental service called…

Digital Signage: It’s all around us [Infographic]

by Christopher Hall — w, t

Digital signage is everywhere, so much so that sometimes we don't even realize it. Nearly 70 percent of Americans see it every month, and more than half every…

Digital signage & coupon kiosks aim for redbox-like ubiquity

by Christopher Hall — w, t

Coupon Express digital signage kiosks are gaining steam in their drive toward market penetration.

Make 'em laugh: SeeSaw Networks inks content deal with NYC comedy club

June 15, 2011

Digital place-based media company SeeSaw Networks announced that it has inked a content agreement with New York City's Gotham Comedy Club to develop and…

Making the Grade: NEC/DST webinar on higher-ed digital signage draws full classroom

June 8, 2011

The recent webinar by NEC Display Solutions and Digital Signage Today drew approximately 125 participants to hear digital screen media strategist Lyle Bunn and…

Real-time analytics allow for real-time course corrections in DOOH

by Christopher Hall — w, t

RVue's CEO talks about his firm's real-time analytics, and the importance of real-time analytics in DOOH.

Panasonic, indoorDIRECT partnership adds TV systems to QSRs

June 6, 2011

Panasonic Solutions Company has partnered with indoorDIRECT to create an in-store television system for quick-service restaurants.

Digital signage dayparting takes content relevance to a new level

by Jeff Hastings — CEO, BrightSign

Digital signage is one of the most powerful, cost-effective communications tools available, but because today's consumers are constantly bombarded with…