Effectively measuring dwell time for DOOH networks

by Joe Matriss — Editor, DOOH.com

When a DOOH network is planning, rolling out, pitching and delivering their content, one piece of information is very important: dwell time. Books have been…

John Wayne gets on board with Titan Air

October 25, 2012

Titan has landed a five-year contract for advertising within John Wayne Airport in Orange County, Calif., Southern California's second-largest airport…

DOOH agency inks NFC deal

October 24, 2012

Near field communications marketing platform provider Proxama has established a partnership with digital agency Isobar to deploy NFC-based marketing solutions…

DSA announces nominees for 2012 Crown Awards

October 24, 2012

The Digital Screenmedia Association has announced the judges' nominees for the 2012 DSA Crown Awards, which recognizes excellence in DOOH content.

Digital Signage: Big screen on campus [Infographic]

by Christopher Hall — w, t

The dynamic messaging and information capabilities of digital signage offer a plethora of benefits to universities and colleges, from dorm room to the…

DOOH on the fast track in Brazil with latest metro line installation

October 23, 2012

NanoLumens announced that São Paulo's Metro Line 4 will be the location of a large-scale digital-out-of-home installation when Terra Latin America deploys…

DPAA says digital place-based ad growth rate outpacing total ad spend

October 19, 2012

The Digital Place-based Advertising Association recently announced that the growth rate for the industry sector was six times that of total measured ad…

Coke launches dance dance revolution in S. Korea with digital signage kiosk (Video)

by Christopher Hall

Coca-Cola makes pop fans dance for their sodas.

SoloHealth kiosk rollout creates national DOOH network in pharmacies

October 18, 2012

SoloHealth, a consumer-driven health care technology company, announced today that it is developing what it says is "the nation's largest digital ad platform…

Digital signage takes a bite out of the Big Apple

by Christopher Hall — w, t

The digital signage and DOOH industries take Manhattan by storm next week with a full slate of conferences and activities.

DOOH networks: Selling to media agencies

by Joe Matriss — Editor, DOOH.com

Media agencies are notoriously difficult to sell to. You know this if you've ever tried to cold call an account manager. You've probably only heard their voice…

Prestone drives new campaign on DOOH with GSTV

October 11, 2012

Gas Station TV, a national digital out-of-home network at the pump, recently announced that it has added antifreeze/coolant brand Prestone to its roster of…

DOOH network goes pink for the cure

October 10, 2012

An array of Estee Lauder products are being featured this month on the Adspace Digital Mall Network to promote "pink," according to a company announcement.

How digital signage advances are accelerating deployments

by Christopher Hall — writer, self

The digital signage revolution is ongoing and pervasive; find out what's fueling its spread.

Digital signage helps sell waterfront real estate

October 8, 2012

Digital marketing agency Provis Media Group recently announced the launch of its InTouch Table digital signage technology for TidalWalk, a southeast North…

Interactive storefront could redefine window shopping

October 8, 2012

Window shopping just got a new meaning with the latest technology implemented by Adidas. A six-week pilot is taking place at the Adidas NEO Label in Nuremberg…

Proximity marketing: Merging the digital and physical worlds (Commentary)

How digital signage and location-based proximity marketing can work together for both buyers and sellers.

BrightSign powers digital signage at Zurich Film Festival

October 4, 2012

Digital signage player company BrightSign LLC and AV integration partner Imaculix today announced their joint sponsorship of the Zurich Film Festival. The…

Ho, ho, ho, Green Giant takes to augmented reality to help kids

by Christopher Hall — writer, self

The Jolly Green Giant visited with kids via augmented reality to get them to eat their veggies.

Canadian bars, restaurants get a taste of DOOH

October 3, 2012

Newad Indoor recently announced significant growth in its RestoBars network with several new exclusive agreements with restaurant and bar chains across Canada.