Gas Station TV fuels up DOOH network with TBS deal

by Christopher Hall

Leading fuel-pump DOOH network announces content deal with Turner Broadcasting, adds HLN to ESPN, Bloomberg TV.

CETW: ComQi talks Shazam & expanding DOOH footprint (Video)

by Christopher Hall

Comqi executive Stu Armstrong talks about his firm's new mobile interactivity initiative, and the success of CETW.

CETW: Hybrid experiences in mobile and digital out-of-home (Video)

by Christopher Hall

DST talks with a mobile marketing CEO about engaging consumers with hybrid DOOH experiences.

MRI digital signage displays catching the bus in London

November 20, 2011

Atlanta-based Manufacturing Resources International (MRI) recently announced that it has been selected by Clear Chan­nel International (CCI) to provide 10…

GoGo Cast forms partnership for hyperlocal DOOH content

November 17, 2011

GoGo Cast Inc., a global provider of dynamic content and digital merchandising in the digital-out-of-home space, today announced an in-store collaboration with…

ScreenScape opens up digital out-of-home service for content memberships

November 6, 2011

Canadian DOOH network firm ScreenScape recently announced that it has opened its service to content members. ScreenScape is an online service for engaging…

Clear Channel Outdoor - New York expands DOOH network

October 30, 2011

Clear Channel Outdoor — New York has announced the expansion of its digital out-of-home network in the city of White Plains, N.Y., to provide added high impact…

Digital signage is booming: Psst, I'm talking to you (Commentary)

The president and CEO of iSIGN Media takes a look at forecasts for the digital out-of-home industry.

Parking garage-based DOOH network signs up with NEC's VUKUNET

October 17, 2011

NEC Display Solutions of America announced today that New York-based Park Cast Network is using the VUKUNET platform to manage and flight advertising campaigns…

Triple-digit growth: Can the digital signage industry handle it? (Commentary)

Digital signage maven Lyle Bunn writes about the explosive growth of the digital screen media industry.

The importance of hyper-relevance: Seasonal messaging

by Ben Stagg — CTO, Vital Media, Inc

Digital signage is the perfect venue for hyper-relevant, constantly updated messages — so, how do you pass the relevance test?

GoGo Cast digital signage to go go Lotto

October 10, 2011

GoGo Cast Inc., a global provider of retail digital signage, merchandising and branded content, today announced a seven-year agreement with lottery technology…

Digital signage opens up Times Square to 'the little guy'

October 10, 2011

According to today's Wall Street Journal, "Times Square, the nation's mecca of slick advertising for corporate behemoths, is increasingly a showcase for the…

Canadian out-of-home firm announces DOOH growth spurt

October 10, 2011

Toronto-based Newad Indoor today announced a major growth in its digital out-of-home offering due to the addition of 700 LCD screens in 140 bars and…

Leapfrog Interactive jumps into Cincinnati with public health DOOH campaign

October 9, 2011

Digital advertising agency LeapFrog Interactive last week unveiled its first digital out-of-home (DOOH) interactive marketing piece, created for the Hamilton…

Canadian out-of-home firm integrating NFC for mobile interaction

October 5, 2011

Canadian indoor advertising firm Newad has announced that it will begin integrating NFC (near field communication) technology into its digital out-of-home and…

Colleges using NV3 phone-charging kiosks

October 3, 2011

Auburn University, the University of Alaska, the University of Miami and Towson University have each deployed NV3 Technologies cellphone- and tablet-charging…

Watch DOOH on TV (Video)

by Christopher Hall — writer, self

Domino's and Verizon are using digital signage in their latest ad campaigns.

DOOH firm rVue inks deal with OOH firm Billups Worldwide

September 29, 2011

Digital out-of-home platform firm rVue Inc. recently announced a strategic partnership with Billups Worldwide, an independent out-of-home media communications…

DPAA says ad growth soaring

September 27, 2011

The Digital Place-based Advertising Association (DPAA) announced today that growth rates for the industry sector remained strong during the first half of 2011…