Is digital place-based slowing down DOOH?

April 23, 2012

According to MediaDailyNews, as we approach the opening of the 2012-13 upfront advertising marketplace, a new study from PQ Media suggests that digital…

Deadline drawing nigh for LoveContent DOOH awards

April 13, 2012

According to screenmediamag.com, the deadline to submit entries for this year's LoveContent Awards honoring creative content in digital signage and digital…

Dubai firm 'gamifies' mall DOOH campaign

April 6, 2012

Dubai-based Advanced Interactive Media Solutions, a Scala Middle East partner and provider of digital signage solutions, recently deployed a digital signage…

CETW12: Digital Darwinism means only the engaging survive (Video)

by Christopher Hall — writer, self

Creating experiential DOOH campaigns: It's a retail jungle out there; only the adaptable and engaging will survive.

German soccer stadium adds digital signage

March 26, 2012

The Mercedes-Benz Arena in Stuttgart, Germany, is home for the VfB Stuttgart soccer team of Germany's top professional league, the Bundesliga — and as part of…

GlobalShop 2012: Rapid Displays debuts gender-, age-tracking solution (Video)

Rapid Displays recently launched its own audience analytics solution for kiosks and digital signage.

DSE 2012: Mobile is taking over, where does digital signage fit?

by Christopher Hall — writer, self

Where does digital signage find a place in the coming mobile world?

BroadSign digital signage goes shopping in Poland

March 22, 2012

Call2Action, a digital signage network operator in Poland, has completed the deployment of BroadSign's software-as-a-service platform on its 3,400-screen…

UK's National Exhibition Centre rolling out DOOH with Dynamax

March 19, 2012

U.K.-based digital out-of-home network designer Dynamax Technologies announced today that the National Exhibition Centre in Birmingham, U.K., is using…

More DOOHgooders for charity

March 14, 2012

According to InAVate.com, U.K. digital out-of-home network provider Ram Vision is donating space on its digital signage screens to promote charity.

DSE 2012: Apex & Content Award winners announced (Video)

The DSE awards cut a wide swath accross the spectrum of digital signage deployments.

GoGo Cast goes GoGoMobile for DOOH daily deals

March 5, 2012

GoGo Cast Inc., a global provider of retail digital signage solutions, merchandising and branded content in the digital out-of-home market, today announced its…

Digital signage news: February recap (photo gallery)

by Christopher Hall — writer, self

Here are some of the highlights from February's digital signage news.

Just how big *is* the DOOH industry? (Commentary)

How big is the digital out-of-home industry? Analysts' estimates can vary greatly.

Square and Verifone vie for control of NYC taxis

February 21, 2012

The New York Times is reporting the New York City Taxi and Limousine Commission is looking at an option to replace Taxi TVs, the integrated…

Interactive Dove campaign explores beauty on DOOH

The "beauty bar" brand goes digital in London's Victoria Station.

YCD Multimedia adds digital signage to Coloredge NY-LA portfolio

February 17, 2012

Coloredge New York - Los Angeles, a single-source provider of complete graphics production, announced today that it is entering into a partnership with YCD…

Selling DOOH

by Joe Matriss — Editor, DOOH.com

People do not fully understand the way that advertising influences people. In a gigantic industry, there are endless ways to reach people and make them aware…

Digital signage and the interactive brand (Commentary)

Intel's head of retail and digital signage takes a look ahead at the future of digital signage and interactive branding.

Digital outdoor well suited for small(er) markets

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Lately I have noticed a digital billboard trend that has pleasantly surprised me: small markets succeeding with digital billboards. It would seem to go against…