Interactive advertising platform enVu claims 1 billion customer impressions

May 6, 2013

The out-of-home interactive media company enVu said its enSpire gestural interactive advertising platform has hit one billion customer impressions after two…

Scala will showcase retail, transportation and DOOH solutions at London NEC event

May 6, 2013

The location-based media company Scala will showcase transportation, retail and digital out-of-home solutions during next week's fifth annual NEC Display…

Mobile Interactivity

Digital signage and mobile devices continue to converge when it comes to communicating marketing messages to consumers. Learn the multiple types of…

HD proliferation driving new opportunities in digital signage

by Jeff Hastings — CEO, BrightSign

Those of us in the digital signage industry — systems integrators, installers and manufacturers alike — are always on the lookout for new markets ... emerging…

APN Outdoor gets OK for first digital billboard in downtown Brisbane

May 1, 2013

APN Outdoor has gained approval to install a large-format digital billboard in Brisbane, Australia's central business district. According to a news release…

European Sign Expo will include DOOH educational program

April 29, 2013

This year's European Sign Expo will include a wide-ranging educational program for users and designers of visual communication and digital signage…

On Campus Media, Campus Special partner to target university demographic

April 25, 2013

Digital-out-of-home media provider On Campus Media, which operates a targeted college-based digital signage network, has teamed with the marketing firm Campus…

Digital signage evokes shoppers' wants and needs (Commentary)

How mobile-interactive digital signage brings shoppers' desires into focus.

Taco Bell turns to digital billboards for Cool Ranch Doritos Locos Taco launch

April 23, 2013

When Taco Bell launched its Cool Ranch Doritos Locos Tacos in March, word spread quickly via the brand's use of a social media-to-digital billboard.

APN Outdoor gets OK for Sydney roadside digital billboard

April 22, 2013

After months of negotiations, APN Outdoor has received approval to install a roadside digital billboard in downtown Sydney, Australia. According to a news…

Key Systems uses Birmingham DOOH screens to tout its own job openings

April 22, 2013

How much does Key Systems believe in the power of digital signage? Enough to use it to list job openings within its own company.

RMG Networks completes Symon acquisition

April 22, 2013

With its acquisition of Symon Communications, a global provider of intelligent visual communications, RMG Networks now claims more than 7,500 customers…

Boston bombing manhunt unfolds on digital billboards

by Christopher Hall

Digital billboards in Boston playing a key role in keeping the public informed in a time of crisis.

AV fortune-teller calls digital signage 'Holy Grail' opportunity (Video)

by Christopher Hall — w, t

A/V industry expert Gary Kayye says digital signage is the future for advertisers and A/V pros alike.

UK auto dealer turns to Amscreen digital signage network to promote Fiats

April 17, 2013

A United Kingdom automotive group has turned to the European digital media network owner Amscreen to help promote its Fiat line.

Digital billboards respond to Boston Marathon bombing

by Christopher Hall — w, t

Digital billboards lend a helping hand in Boston and from across the country.

Sound digital signage strategy hinges on content engagement

by David Little — Director of Marketing, Keywest Technology

Much has been said of the benefits digital signage offers marketers, but don't forget the personal context in which digital signage viewers will likely see…

Chicago greenlights DOOH for airports

April 11, 2013

Chicago has taken steps to install hundreds of digital out-of-home screens at the city's two main airports.

Wireless Ronin partners with Delphi for QSR, gas pump digital signage

April 11, 2013

Marketing technologies solutions provider Wireless Ronin Technologies Inc. and outdoor, LCD-based digital signage display systems manufacturer Delphi Display…

Amscreen partners with Quividi for face-detection in DOOH

April 10, 2013

European digital media network owner Amscreen has partnered with audience measurement firm Quividi to use Qividi's face-tracking technology for audience…