DOOH network operators: Be ready to act as content advisers

by Joe Matriss — Editor, DOOH.com

Advertisers demand results. Many new network operators stress over this. But it is much more a good thing than something bad. Because when advertising works, a…

The DOOH train's rolling into Boston

September 21, 2012

Boston's South Station, the city's largest train station and intercity bus terminal, will be deploying two large-format digital signage screens for DOOH…

College football powerhouses join collegiate sports DOOH network

September 18, 2012

College Gametime Network, a digital signage media platform focused on the in-game experience for the collegiate sports market, recently announced the…

Volvo takes DOOH out for a spin

The automaker launched a new model with help from an interactive digital out-of-home campaign in the U.K.

Are we there yet? What's taking digital signage so long? (Commentary)

An expert on interactive technologies looks back at factors that slowed the adoption of digital signage.

Rocking the vote on digital out-of-home

Ahead of this year's presidential election, voter registration group Rock the Vote is reaching out to young voters on DOOH.

The Screen to look back at Olympic DOOH medalists

September 14, 2012

U.K. digital signage association The Screen is set to look back at the digital out-of-home medal winners from this year's London Olympics, according to an…

Keeping your screens on: Uptime on DOOH networks

by Joe Matriss — Editor, DOOH.com

A digital out-of-home network is made up of a lot of different pieces. Most of the time, these pieces work together well, but there are always unforeseen…

Harris providing DOOH solution for UK's first urban cable car

September 12, 2012

Passengers using the Emirates Air Line, the U.K.'s first urban cable car in London's docklands, are being kept informed and entertained via Harris Corp.

DPAA announces lineup for fifth-annual Digital Media Summit

September 11, 2012

The Digital Place-based Advertising Association has announced that Alan Schulman, chief creative officer for SapientNitro, will keynote the association's…

Is 3D the next big thing?

by Don Pierson — Founder, President, Flypaper

I've been following Tom Zerega's excellent series on "Demystifying 3D" in this publication. He has me wondering, is 3D the next big thing for digital signage?

North American DOOH rounding $1B mark (Commentary)

Digital signage expert Lyle Bunn talks about the maturation of the digital place-based, or digital out-of-home, ad market.

OZ office tower joins DOOH network

August 30, 2012

Australian digital-out-of-home advertising firm Inlink has announce the completion of digital signage screen installations at Brisbane, Australia's 111 Eagle…

DSA accepting nominations for Crown Awards for excellence in content

August 27, 2012

The Digital Screenmedia Association is now accepting entries for the DSA Crown Awards, recognizing the impact of excellent content in digital out-of-home…

Gas pumps get interactive with IRVision

August 23, 2012

Irving Oil announced today that the company successfully installed its IRVision video screens at several of its locations in New Hampshire and Maine.

Nike digital signage sprints to Victory at Olympic Trials (Video)

by Christopher Hall — w, t

Nike created a digital signage-heavy pop-up store at this year's U.S. Olympic track and field trials in Oregon.

Shanghai digital billboards feature 'tweets' from Chinese Olympians

August 15, 2012

According to AdAge.com, several digital billboards in Shanghai are featuring social media posts from Chinese Olympic athletes in an effort to garner more…

DPAA study: More dollars to DOOH

August 13, 2012

A new survey of strategic media planners conducted by the Digital Place-based Advertising Association shows a significant increase in the percentage of…

TruMedia intros remote management solution for DOOH

August 9, 2012

Tampa, Fla.-based TruMedia Technologies Inc., a provider of marketing optimization and audience measurement solutions for the retail chain and out-of-home…

NY airport inks 'Titan-ic' DOOH deal

August 7, 2012

Out-of-home advertising and media firm Titan has been awarded a five-year contract for the exclusive right to sell advertising in Westchester County (N.Y.…