UK bank gamifies DOOH campaign

December 28, 2012

U.K. retail bank Lloyds TSB recently launched an interactive digital signage driving game to promote its "Personal Current Account" smart features. The…

International Sign Association focusing on digital signage

December 20, 2012

The International Sign Association announced today it has launched a new section of its website focusing on digital signage.

BMW digital signage turns passing autos into concept cars in NYC (Video)

"Window Into The Near Future" digitally transforms cars into all-electric and plug-in hybrid BMW concepts.

The best is yet to come: Digital signage in 2013 (Commentary)

An expert digital signage consultant looks at the past year and the year to come in dynamic place-based media.

2012 in review: That was the digital signage year that was

Digital signage experts take a look back at the year's top stories and trends.

Pattison Outdoor inks deal with QMI Agency for DOOH news

December 13, 2012

Canadian outdoor, transit and digital advertising company Pattison Outdoor Advertising has chosen newswire service QMI Agency as the primary content provider…

Analytics and digital signage do double duty for virtual concierge (Video)

Virtual Concierge digital signage kiosk serves customers, serves up user insight via analytics-gathering software.

Adspace books Conde Nast Traveler for DOOH

December 10, 2012

Travel magazine Condé Nast Traveler is providing exclusive holiday digital signage content across the Adspace Digital Mall Network, according to an…

Fiat goes fast for digital signage at the pump (Video)

by Christopher Hall

Italian carmaker targets consumers at the pump with new digital out-of-home-specific ad.

Good content: Fiat goes fast with DOOH

Fiat has launched a new digital out-of-home campaign at the pump with Gas Station TV.

Signagelive powering 700 digital signage screens in UK clubs

December 7, 2012

Trendy Media has chosen Signagelive as their exclusive platform to manage and deliver digital signage advertising to 700 Trendy Vend HD screens with integrated…

Capital Networks digital signage software powers DOOH in 'Canada's Times Square' in Toronto

December 5, 2012

Titan Canada is using the Audience software platform, provided by Capital Networks Ltd to power the extensive digital signage network on display at "Canada's…

Keywest Technology powering sports-bar DOOH franchise

December 4, 2012

Keywest Technology's MediaZone Pro is powering ad playback for a growing sports bar-based digital signage advertising franchise, according to a company…

Digital signage checking into hotels to stay

Take a look at why digital signage is growing in the hospitality industry, and where to deploy it.

Seeking mobile engagement for your DOOH network

by Joe Matriss — Editor, DOOH.com

It is impossible to ignore the revolution of personal technology. Everyone has been keeping up to date on monthly smartphone sales. In the case of the iPhone…

Fuel pump DOOH network spreads in SoCal

November 20, 2012

Gas Station TV, a nationwide digital out-of-home network at the pump, has signed a deal with United Oil to expand its relationship with the network and install…

Boosting digital returns: What is the optimal number of advertiser slots?

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

As billboard operators convert static faces to digital, a key question is often how best to optimize to the perfect number of advertiser "slots." For someone…

American Marketing Association, PRI hosting webinar on omnichannel

November 15, 2012

Platt Retail Institute Director and Research Fellow Steven Keith Platt is scheduled to join Rick Chavie, vice president of omni-commerce for hybris software…

JCDecaux, Clear Channel Outdoor duking it out over digital billboards in Chicago

November 14, 2012

Rival out-of-home titans are fighting over a proposed 20-year digital billboard "monopoly" in Chicago, according to The Chicago Sun-Times.

Tie in digital signage, kiosks and mobile for omnichannel retail (Commentary)

Interactive kiosk, retail and DOOH experts discuss omnichannel retailing and providing a coherent customer experience.