GPSS expanding footprint of its sports and rec DOOH network with ScreenScape

November 13, 2012

Alberta, Canada-based GPS Strategies Ltd. today announced they are using digital signage and place-based media software solutions provider ScreenScape to…

Love it or hate it, Marmite Christmas campaign features interactive DOOH

November 12, 2012

In what digital out-of-home firm Grand Visual is calling "the first ever interactive Christmas lights installation on Oxford Street," food brand Marmite is…

Hispanic 3D DOOH network nearing 4 million impression mark

November 12, 2012

The Hispanic 3D Ad Network, owned by Los Angeles-based 9D Media, has reached a milestone of delivering 3.7 Million Hispanic Impressions with its network of…

CETW12: Using digital engagements to connect with today's shoppers (Commentary)

A CETW panel discusses making use of digital signage and DOOH throughout the retail purchase process.

Les Mousquetaires launches retail digital signage TV channel

November 8, 2012

French retail group Les Mousquetaires has launched an in-store TV channel based on the digital signage software solution Media4Display to animate the digital…

Toyota DOOH campaign snags top prize at Art of Outdoor competition (Video)

November 8, 2012

London-based agency glue Isobar recently took top honors in the Art Of Outdoor Digital Competition, which rewards innovative and creative work in digital…

CETW12: ComQi pitches in for DOOHgood's Hurricane Sandy relief

November 7, 2012

In the wake of the devastation wrought by Hurricane Sandy, digital signage firm ComQi is using the bully pulpit provided by this week's Customer Engagement…

New DOOH network zooming into doctor's offices in Canada

November 7, 2012

Zoom Media Inc. recently announced officially the expansion of its digital network with Zoom MedTV, a digital out-of-home medical network with a presence in…

CETW12: 5 Things to look for at CETW NYC

by Christopher Hall — w, t

CETW in New York City is set to open; here's what to look for this year.

DSF, BUNN hosting webcast on best practices for ad-based digital signage networks

November 2, 2012

The Digital Signage Federation, an independent not-for-profit organization serving the digital signage industry, and The BUNN Company are presenting a webinar…

King me: Crown Awards for content set to sail (Video)

by Christopher Hall — w, t

Check out some of the past year's best digital out-of-home content.

Scala digital signage motoring down the Autobahn

November 2, 2012

German autobahn services company Autobahn Tank & Rast recently deployed more than 3,000 digital signage screens at its service facilities along the german…

DOOHgood launches Hurricane Sandy relief effort

October 31, 2012

DOOHgood, an all-volunteer effort to use the promotional muscle of digital signage to do good, has ramped up efforts to help victims of this week's superstorm…

The missed opportunity cost of NOT having digital signage

by Christopher Hall — w, t

Sometimes it's the little things we don't even think about that could make a big difference in the long-run.

100 digital billboards could go dark in LA

October 31, 2012

Approximately 100 digital billboards in Los Angeles may soon have to go dark, according to The Los Angeles Times.

NanoLumens powers 'world's largest-ever DOOH installation' in Brazil

October 29, 2012

Latin America's newest and most advanced subway line, São Paulo Metro Line 4, will soon be the location of the world's largest-ever digital out-of-home…

Digital signage brings Facebook into the dentist's office

October 29, 2012

Digital Clinic recently announced Facebook integration for its digital signage system for dental practices. With Facebook integration, Digital Clinic creates…

Effectively measuring dwell time for DOOH networks

by Joe Matriss — Editor, DOOH.com

When a DOOH network is planning, rolling out, pitching and delivering their content, one piece of information is very important: dwell time. Books have been…

John Wayne gets on board with Titan Air

October 25, 2012

Titan has landed a five-year contract for advertising within John Wayne Airport in Orange County, Calif., Southern California's second-largest airport…

DOOH agency inks NFC deal

October 24, 2012

Near field communications marketing platform provider Proxama has established a partnership with digital agency Isobar to deploy NFC-based marketing solutions…