DOOH Advertising News & Media

GoGo Cast lands DOOH deal with Gulf Oil

June 2, 2011

Gulf Oil L.P. and GoGo Cast Inc., a provider in dynamic content and digital merchandising in the digital out-of-home space, recently announced that the two…

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Cirque du Soleil and the Mirage LOVE 3DFusion glasses-free 3-D digital signage

May 31, 2011

Glasses-free 3-D digital signage company 3DFusion Corp. announced its joint collaboration with Cirque Du Soleil and Las Vegas' Mirage Hotel in celebrating the…

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UN harnessing DOOH & mobile to carry message to Main Street America

May 30, 2011

The United Nations Foundation today announced the launch of a nationwide, Out-of-Home advertising campaign that leverages the power of digital advertising to…

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Commentary: Why digital signage & mobility are the future of marketing

Multichannel marketing's future is in proximity marketing, combining digital signage and mobile tech.

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ScreenScape nets digital signage deal with Bauer Hockey

May 26, 2011

ScreenScape Digital Signage Network announced today that Bauer Hockey, a manufacturer of ice hockey equipment, will use the company's community-based screen…

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ONELAN digital signage helps Chile get hot dogs, gas

May 26, 2011

ONELAN recently announced a digital signage deal with Pronto Copec, Chile's largest petroleum distribution company. Pronto Copec has a network of ninety sites…

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X2O targets better ROI with Intel's AIM

May 25, 2011

X2O Media, a full-service provider of software, network management, and content services for professional digital signage applications, today announced that it…

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SeeSaw inks deal with Effect LA, DOOH network partner for The Coffee Bean & Tea Leaf

May 25, 2011

Digital place-based media company SeeSaw Networks today announced that it has inked a deal with Effect LA, a new network of digital place-based video screens.

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PumpTop TV digital signs pulled from Fla. gas stations

May 19, 2011

Gasoline station pump-top digital signs violated a local sign ordinance and had to be removed from at least three gas stations in Lakeland, Fla., according to…

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NEXTEP expands services to different markets

The company announces new kiosk and digital signage deployments.

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Barnes & Noble College Booksellers to launch DOOH network

May 16, 2011

Barnes & Noble College Booksellers, the bookseller's subsidiary and operator of college and university bookstores, has announced a new partnership with…

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DPAA adds ABDOH and DSF to membership rolls

May 15, 2011

The Digital Place-based Advertising Association announced today that ABDOH, the Brazilian Out-of-Home Association, and the Digital Signage Federation have…

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Times Square bus terminal getting wrapped up in digital signage

by Christopher Hall — w, t

A lightweight LED mesh is about to transform the Port Authority bus terminal in Times Square into one large digital sign.

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BroadSign improves its digital signage aim with Intel

May 8, 2011

Following a series of pilots, BroadSign has integrated its proof-of-play reports with Intel Corp.'s AIM Suite, an anonymous video analytics technology, to…

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CETW: Phone-charging kiosks target affluent airport shoppers with digital signage (Video)

by Christopher Hall — w, t

A free phone-charging kiosk uses digital signage to target the educated, affluent shopper demographic found in airports.

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CETW: NEC talks cross-network DOOH (Video)

by Christopher Hall — w, t

Graeme Spicer, NEC's general manager of digital media, talks VUKUNET and DOmedia at this year's CETW.

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CETW: NEC talks cross-network DOOH

Graeme Spicer, general manager of digital media for NEC Display Solutions, talks about how the partnership with DOmedia will advance digital-out-of-home…

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