Selling DOOH

by Joe Matriss — Editor, DOOH.com

People do not fully understand the way that advertising influences people. In a gigantic industry, there are endless ways to reach people and make them aware…

Digital signage and the interactive brand (Commentary)

Intel's head of retail and digital signage takes a look ahead at the future of digital signage and interactive branding.

Digital outdoor well suited for small(er) markets

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Lately I have noticed a digital billboard trend that has pleasantly surprised me: small markets succeeding with digital billboards. It would seem to go against…

BrightSign digital signage players bundled with cloud-based video publishing service

February 7, 2012

BrightSign recently announced that its network-enabled HD210 digital signage players are being deployed by Wovenmedia to deliver its place-based media service…

Indian in-taxi DOOH network lands McDonald's, more big names

February 7, 2012

According to India's BestMediaInfo.com, the recently launched Flo, billed as "India's first in-taxi advertising and entertainment network," has already started…

New DOOH ad-tracking tech from rVue

February 7, 2012

Advertising technology and integrated strategic media services organization rVue Inc., a subsidiary of rVue Holdings Inc., recently announced the launch of…

Digital signage means business

by Jeff Hastings — CEO, BrightSign

While economic growth has slowed, it hasn't stopped. People are still buying; they just want to make informed decisions and want more value for their money. To…

To advertise or entertain: No longer a question of choosing one over the other

by Ben Stagg — CTO, Vital Media, Inc

If you're one of the booming number of retailers, dealers and service facilities who have caught on to the value of in-store TV, chances are you're using it…

Times Square digital signage helps launch Wendy's T-shirt campaign

January 31, 2012

During Wendy's investor day in New York City on Monday, the company discussed its plan to focus more strongly on marketing campaigns. At the same time down…

3 Muslim brothers take to digital signage to praise Tim Tebow

by Christopher Hall — w, t

Local businessmen and football fans use digital billboard to push for, and then pull for, Denver QB Tim Tebow.

Introduction and call to action

by Joe Matriss — Editor, DOOH.com

This blog post marks the first of our continuing series for DigitalSignageToday from the perspective of our digital out-of-home network, Park Cast.

5 Things: Five reasons networks make the media plan but not the buy

A former ad agency exec talks about making the media buy for DOOH networks.

PRN, indoorDIRECT launch JV to increase QSR DOOH footprint

January 16, 2012

Premier Retail Networks LLC, a Technicolor company and global provider of digital place-based media services, and indoorDIRECT Inc., owner of The Restaurant…

5 Things: Five things you need to know for digital signage in the new year

For the year's first "5 Things" we take a look at five things you need to know for 2012.

DOOH-mobile network upgrade for Mac's Milk & City of Calgary

January 12, 2012

Multiplatform advertising solution firm iSIGN Media Solutions Inc. today announced an update to its digital signage networks located in the Mac's Milk chain of…

Will 2012 finally be the year for digital-signage-in-a-box?

by Don Pierson — Founder, President, Flypaper

For a couple of years now I've been hearing about "digital signage in a box." In other words, an everything-in-one digital signage solution that a neophyte…

The top 10 digital signage trends for 2012, Pt. I (Commentary)

It's time once again for digital signage expert Keith Kelsen's predictions for the top trends of the coming year.

Vending machine 2.0 serves up snacks and personalized digital signage ads (Video)

by Christopher Hall — w, t

A digital signage advertising and vending kiosk uses Intel's AIMS analytics to target ads and offerings to consumers.

Looking ahead: What's the next thing you didn't know you couldn't do without?

by Christopher Hall — w, t

I almost never talk on the telephone anymore. Instead, I text, I email, I instant message.

The top 10 coolest DOOH deployments of 2011 (Video)

Digital signage content maven Keith Kelsen takes a look back at the most innovative, cool DOOH deployments of the year.