Digital billboards used in multistate FBI manhunt (Video)

by Christopher Hall — w, t

Digital billboards in a dozen southern states were used by the FBI in an effort to apprehend a wanted man.

Chinese mass transit DOOH firm set for $15M share buyback

August 31, 2011

VisionChina Media Inc., one of China's largest digital out-of-home advertising networks on mass transportation systems, announced today that it is seeting…

Mobile marketing helps advertisers and brands 'close the loop' (Commentary)

Mobile marketing connects advertisers and consumers at home via TV and on the go with DOOH.

Harrods does DOOH with Harris, NEC

August 30, 2011

World-famous luxury depertment store Harrods announced today that it is set to offer its brands and clients "the very latest in digital media advertising." The…

AAAA CEO to speak at summit for DPAA

August 24, 2011

The Digital Place-based Advertising Association announced today that Nancy Hill, president and CEO of the American Association of Advertising Agencies (4A's)…

Smartphones make DOOH smarter (Commentary)

Some worry that smartphones will displace digital signage screens, but the two actually are perfect complements.

Infomercials and Groupon deals on digital out-of-home?

by Christopher Hall — w, t

Ad tech firm rVue expands its direct-response inventory; will this start a new trend in DOOH?

Clear Channel Airports inks exclusive deal with Sacramento airport

August 21, 2011

Clear Channel Airports and the County of Sacramento in California have entered into a contractual relationship whereby CCA will be the exclusive advertising…

Akoo joins Apple, Google, more in DDEX

August 17, 2011

Media and technology firm Akoo International announced that it has joined the Digital Data Exchange, a digital media consortium whose board members include…

Vital Media aims for motorcycle dealer DOOH

August 17, 2011

Digital signage firm Vital Media announced that it has launched website updates that include a new page aimed specifically at motorcycle retailers and…

Local firm deploys DOOH network to 20+ Lake Charles, La., hotels

August 16, 2011

Lake Charles, La.-based Digikast LLC, which has provided digital advertising solutions for the Lake Charles Regional Airport since 2008, announced that it has…

Australian firm launches Facebook property listings app for digital signage

July 27, 2011

Australian digital signage firm Crystal Display announced today that it has launched a new Facebook property listing app that enables clients to automatically…

DOOH gets its hair did in UK salons

July 26, 2011

U.K.-based salon specialist agency Showreel TV announced today that it has bought digital signage company Simply Media for an undisclosed sum.

Commentary: DSA ROI calculator a useful DOOH planning tool

A leading consultant offers his take on the Digital Screenmedia Association's new ROI calculator.

Digital signage going up on Big Blue Buses

July 25, 2011

According to The Argonaut newspaper in Southern California, digital signage could be coming to the sides of Santa Monica public transit buses.

FBI using digital signage to target health care fraud

July 25, 2011

According to Bloomberg Businessweek, digital signage and digital billboards are about to help the FBI go after health care fraud.

Digital signage 'Brand Forest' takes Canadian signage award

July 24, 2011

The "Brand Forest" cluster of digital signage displays developed and produced by ADFLOW Networks for Telus Mobility's Toronto flagship store has won the top…

3-D DOOH projection ad lights up San Diego Comic-Con (Video)

OOH media company uses 3-D projection on the side of San Diego's PETCO Park to launch new video game.

Domino's: Tell us how you really feel (video)

July 24, 2011

Domino's Pizza isn't afraid of a little criticism. In fact, the 500,000 people who pass daily through Times Square in New York will see customer complaints…

DOOH one of few Gannett divisions not failing

July 20, 2011

According to Media Daily News, the Gannett Co. news chain saw both revenues and profits drop in Q2 2011, with its broadcasting business (including Captivate…