BroadSign brings DOOH software to Russia with love

January 23, 2017

Laysa Digital Llc. has selected BroadSign International to provide DOOH software for a transit network in Russia. BroadSign will initially integrate its…

BBB awards Clear Channel Outdoors America with Torch Award

January 23, 2017

The Chicago division of the Better Business Bureau has awarded Clear Channel Outdoor Americas with the Torch Award for Marketplace Ethics. The award is…

OOH media sales up 6.2 percent, report says

January 13, 2017

Global OOH advertising revenue grew 6.2 percent in 2016 to $49.23 billion with DOOH claiming the lion's share of the growth, according to research from PQ…

Company turns license plates into IoT digital signage

January 12, 2017

Reviver debuted a digital license plate called rPlate that transforms a physical tool into a digital signage platform. The device was first showcased at the…

Top 10 digital signage articles of 2016

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

2016 has passed into the annals of history, and a new year is here. Last year's most read stories covered a range of topics, such as marketing trends, OOH…

DOOH software sees 15 percent sales increase in French retailers

January 10, 2017

Mediaperformances SA, an in-store advertiser in France, has selected BroadSign International's DOOH software to power its ShopperCast retail network. The…

Food court digital signage delivers upsell

by IAdea Corporation — Marketing Manager, IAdea

In a crowded advertising marketplace, it's hard for retailers to get their message across. The food court, however, can prove to be an ideal location to get…

Pop Tracker launches OOH proof of performance platform

December 28, 2016

Pop Tracker has launched a proof of performance platform for OOH campaigns. The platform is designed to offer analytics for advertisers, according to a press…

Outfront Media brings digital signage to Boston transit

December 28, 2016

Outfront Media has announced plans to roll out its digital signage solution ON Smart Media Liveboards in Boston's metro system through its partnership with the…

Clear Channel releases DOOH purchasing solution

December 27, 2016

Clear Channel Outdoors Americas, a subsidiary of iHeartMedia Inc., has teamed up with Rubicon Project to launch an OOH buying solution. Businesses can purchase…

Digital signage captures Death Star plans with Rogue One campaign

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In Rogue One, a motley crew attempts to capture the plans of the greatest weapon in the galaxy: the Death Star. A variety of companies from Gillette to…

As digital and traditional advertising worlds converge, OOH measurability is a must

Digital and traditional OOH industries are colliding now more than ever. While digital has measurable ROI, OOH falls behind in terms of analytical information.

Digital signage 5 for 5: November edition

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Thanksgiving may be a time for family meals, but this month our readers had their favorite restaurants in mind, as stories about digital menu boards and…

Ocean Outdoor to upgrade Coca Cola London ad center with 4K LED

December 13, 2016

Ocean Outdoor, an OOH media company, plans to upgrade Piccadilly Lights, an advertising location built in London in the early 1900s, with a 4K LED screen.

Convergent launches ad network for DOOH

December 9, 2016

Convergent, a Ballantyne Strong company, has launched its FusionDX(SM) Ad Network for Pervasive TV, a DOOH network company. Pervasive plans to use the network…

Turkish malls select BroadSign to power DOOH displays

December 1, 2016

The Core Out of Home Network, formerly known as Clear Channel Turkey, has selected BroadSign International Llc. to power its network. BroadSign will begin by…

AdQuick launches OOH advertising marketplace

November 17, 2016

AdQuick has launched its marketplace for selling outdoor and out-of-home advertising. Businesses can use AdQuick to craft their self-service OOH campaigns…

Dutch airports and gas stations integrate DOOH software

November 15, 2016

MMD Media has selected BroadSign International Llc., to provide its digital-out-of-home software for displays at Dutch airports and gas stations. BroadSign has…

Top 5 digital signage stories: October edition

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Halloween is over, and many countries have turned their clocks back one hour for Daylight Savings Time. Readers of Digital Signage Today have been prepping for…

Rouge Media rebrands media networks for men and women

November 8, 2016

Rouge Media, an OOH media company, has officially renamed its media and marketing platform, Beauty Network to Women's Network. The company has also officially…