Lego Star Wars rolls out DOOH campaign

May 29, 2018

Lego recently launched a DOOH campaign, inviting shoppers in the U.K. to create their own galaxy using digital Lego blocks, following the launch of Solo: A…

JCDecaux Singapore unveils selfie Absolut DOOH campaign

May 25, 2018

JCDecaux Singapore, an outdoor advertiser, recently unveiled a live social feed DOOH campaign for Absolut, a vodka brand at Singapore Changi Airport. The…

Will blockchain revolutionize DOOH?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Blockchain, blockchain, blockchain...the word is almost inescapable in today's media frenzied world. The technology has the capability to bring enormous…

Ayuda Media Systems selects Luc Filiatreault as CEO

May 15, 2018

Ayuda Media Systems, a ERP and business optimization software company for OOH, has promoted Luc Filiatreault, former president of the company, to CEO. Andreas…

Adomni runs $50 offer for Mother's Day DOOH in Time's Square

May 14, 2018

Adomni, a digital signage software company, ran a special DOOH campaign offering for Mother's Day. Advertisers could display their ads on the Waterfall Times…

6 effective digital signage uses for the parking industry

by Daniel Waldron — Copywriter, Armagard Limited

Digital signage for car parking facilities is a relatively untouched goldmine, brimming with the potential to enhance the customer experience, exploit new…

Sesame Street takes over DOOH in SeaWorld

May 9, 2018

SeaWorld Orlando recently showcased its partnership with Sesame Workshop by displaying Sesame Street characters on digital billboards in Orlando, Florida. The…

New App: CompareObjects

With CompareObjects another app is released into eyefactive's MultiTouch AppStore. From now on, it will allow all customers to compare any product by simply…

4 digital advertising trends to watch

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to…

Cincinnati Reds deploys Just Add Power's Ultra HD over IP solution

May 3, 2018

The Cincinnati Reds recently installed Just Add Power's Ultra HD over IP video distribution system at its Great American Ball Park. The team can now distribute…

Dentsu Aegis Network starts DOOH campaign to fight malaria

April 23, 2018

Dentsu Aegis Network is supporting the charity Malaria No More with a pro bono DOOH campaign entitled #MalariaMustDie. The campaign, which is running in the…

Frost & Sullivan report global smart cities to surpass $2 trillion by 2025

April 17, 2018

Smart cities are expected to create a market value of more than $2 trillion by 2025, according to a report by Frost & Sullivan. The growth of AI is a key…

Ford Mustang to run DOOH campaign with Outfront Media

April 13, 2018

Outfront Media recently partnered with Ford to run a DOOH campaign in July for the Ford Mustang's 2018 model. Customers will be able to create their own custom…

DOOH market to grow by 12.6% from 2017 to 2023

April 12, 2018

The global DOOH market is expected to grow at a compound annual growth rate of 12.6 percent from 2017 to 2023, according to a report by Allied Market Research.

Will self-driving cars revolutionize the DOOH industry?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Self-driving cars are rapidly coming to the public's attention, especially due to their potential to dramatically reduce wrecks and improve the overall driving…

Val Morgan Outdoor selects Ayuda's software for ad operations

April 6, 2018

Val Morgan Outdoor, an Australia-based OOH media owner, has selected Ayuda's software platform to handle sales, digital ad serving and "customer-facing…

Ayuda unveils Revenue Intelligent platform for DOOH

April 4, 2018

Ayuda Media Systems recently announced the launch of its Revenue Intelligent platform for OOH and DOOH media holders. The platform uses Ayuda's optimization…

Ping HD partners with Adcorp360 for DOOH supermarket network

April 2, 2018

Ping HD has partnered with Adcorp360, a grocery advertising group, to provide its EngagePHD content management platform throughout 2,500 grocery stores in the…

PixelFlex delivers digital signage on tap for Beer Park

March 30, 2018

PixelFlex has deployed its FlexUltra 1.9-millimeter LED video wall solution at the Fountains of Bellagio Beer Park at the Paris Las Vegas Hotel & Casino.

4 questions to answer before buying an outdoor display

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Before selecting an outdoor display, you need to answer a few questions such as: How will it hold up in the sunlight? How can I handle overheating? And how…