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DOOH Advertising News & Media

Vistar Media selects Chris Waterman as global director of publisher partnerships

November 30, 2018

Vistar Media, a programmatic DOOH technology provider, has selected Chris Waterman as director of publisher partnerships. Prior to joining Vistar, Waterman…

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AR digital signage battles racism with contactless payments

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

A digital signage campaign challenged users to stop an AR white supremacist rally by donating.

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Wow Media deploys digital billboards in Los Angeles

November 21, 2018

Wow Media has deployed four 1,200-square-foot digital billboards in Los Angeles on I-405. The billboards will be seen by the 379,000 vehicles that travel I-40…

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Meridian partners with Samsung SDS America on digital signage solution

November 16, 2018

Meridian has partnered with Samsung SDS America, the U.S. subsidiary of Samsung SDS, to produce digital out-of-home signage solutions for a variety of…

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Intersection expands ad partnership with San Francisco MTA

November 15, 2018

Intersection is extending its advertising partnership with the San Francisco Municipal Transportation Authority. The company will continue to sell ads on the…

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McDonald's celebrates 50 years of Big Macs with digital signage dance-off

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

McDonald's has been consistently deploying digital signage, kiosks and other customer experience solutions inside their stores. The fast food giant is also…

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Ayuda partners with Blip to drive incremental revenue to DOOH

November 2, 2018

Ayuda Media Systems is partnering with Blip, a marketplace for digital billboards, to integrate Ayuda's DOOH tools with Blip's marketplace, according to a…

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Formetco deploys digital billboard for Cobb Galleria Center in Atlanta

October 29, 2018

Formetco, an OOH company, has deployed a 100-foot digital billboard at the Cobb Galleria Centre property, directly facing the SunTrust Park, home of the…

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DOOH makes the mundane exciting

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

If I had to name one boring business, it would probably be storage. It's literally the business of collecting dust. How does one stand out in that line of…

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Digital signage helps fight crime

In the movies, every hero needs a partner to help them fight crime. It's no different in real life! But rather than calling upon a single costumed crusader…

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Ford DOOH campaign soars into Paris airport

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Ford recently promoted its EccoSport SUV with an interactive DOOH campaign, allowing customers to take a look inside.

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Adomni and AdMobilize partner to integrate audience data into DOOH

September 20, 2018

Adomni and AdMobilize recently partnered to integrate real-time audience data tools into Adomni's DOOH marketplace. Digital billboard owners can list their…

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Watchfire Signs' display highlights hurricane info in North Carolina

September 14, 2018

An outdoor Watchfire Signs display in Greensboro, North Carolina, is currently displaying tracking information on Hurricane Florence. The 16-millimeter sign…

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Lumo Digital Outdoor selects Ayuda to power DOOH platform

September 12, 2018

Lumo Digital Outdoor has selected Ayuda Media Systems' platform to power its DOOH services. Ayuda will provide digital scheduling, sales, back-office…

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JCDecaux Singapore unveils bus shelter advertising network

September 11, 2018

JCDecaux Singapore recently deployed displays in its bus shelter advertising network. The company uses its SmartContent platform to manage content on the…

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Clear Channel pays tribute to Burt Reynolds in DOOH campaign

September 7, 2018

Clear Channel Outdoor launched a campaign today paying tribute to the late Burt Reynolds. The company is running the campaign across its national digital…

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Adomni selects Larry Grella to serve as VP of sales and marketing

August 28, 2018

Adomni, an online platform for DOOH advertising, has selected Larry Grella to serve as vice president of sales and marketing. Prior to joining Adomni, Grella…

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Ultravision expands manufacturing facility with $4 million investment

August 21, 2018

Ultravision International, an LED display manufacturer, has invested $4 million to open new manufacturing lines at its facility in Dallas, Texas. The company…

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Tax reform helps save money on DOOH

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

For billboard operators who want to increase their digital advertising reach, the 2017 tax reform package offers big reasons to expand.

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Digital signage, blockchain head to the restroom

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

One company is putting displays next to toilets, with its blockchain-powered digital signage sink displays.

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