AI opens doors for digital signage

It wasn't so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of…

Branded Cities earns large minority investment from Shamrock Capital

December 14, 2017

Branded Cities, an OOH media company, recently received a large minority investment from Shamrock Capital, a media investment firm. As part of the investment…

JCDecaux partners with Neustar to provide OOH media analytics

December 12, 2017

JCDecaux, an OOH media company, has partnered with Neustar, a real-time information provider, to launch an OOH media analysis package. The solution will use…

Toshiba delivers UHD displays to StubHub Center

December 6, 2017

Toshiba America Business Solutions recently delivered a next-generation scoreboard and ribbon displays to StubHub Center in Los Angeles, home of the National…

AdMobilize intros vehicle recognition solution for DOOH

December 5, 2017

AdMobilize has launched a vehicle recognition engine that detects and recognizes vehicles in real time. OOH advertisers and media companies can use the engine…

Citilabs intros OOH analytics solution

November 30, 2017

Citilabs, a mobility analytics company, recently launched its Streetlytics platform, which analyzes key traffic patterns, volumes and traveler demographics.

Lakeland Magic slam dunks with 7 LED displays

November 29, 2017

The RP Funding Center, the home arena of the G league basketball team Lakeland Magic, recently upgraded with seven LED displays. Daktronics provided the arena…

Advertisers need to 'DOOH' better with outdoor campaigns

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In my time on the highway, I've seen a lot of uninteresting and static DOOH campaigns. Advertisers, you can 'DOOH' better.

IBASE webinar to offer outdoor digital signage tips

November 20, 2017

IBASE  Technology USA and Digital Signage Today are hosting a webinar on outdoor digital signage deployment. The webinar, set for 1 p.m., Nov. 30, will focus…

Intersection earns $150 million in funding round

November 16, 2017

Intersection, a smart cities technology company, recently closed a $150 million funding round. The company plans to use the funds to grow its Link network…

McDonald's DOOH campaign captures traffic appetites

November 15, 2017

McDonald's recently appealed to 'hangry' drivers stuck in traffic with a DOOH campaign called Traffic Busters. This campaign, produced by Grand Visual, ran…

Qatar malls upgrade DOOH network with digital signage software

November 14, 2017

Elan Media, a DOOH provider, recently upgraded its network in malls throughout Qatar with digital signage software. The company selected BroadSign…

Digital signage 5 for 5: October 2017

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Last month, users gobbled up stories on McDonald's, software, restaurants and digital signage horror stories.

Watchfire Signs partners with Yesco for DOOH Utah project

November 6, 2017

Watchfire Signs and Yesco have announced a joint DOOH project in St. George, Utah. The companies have already deployed two HD digital billboards to feature…

London OOH Piccadilly Lights powers on after hiatus

November 2, 2017

The Piccadilly Lights, a OOH advertising location in London, recently went live after a 9-onth hiatus. Landsec, the owner of Piccadilly, partnered with Ocean…

AdMobilize integrates analytics with Ayuda's DOOH networks

October 30, 2017

AdMobilize has partnered with Ayuda Media Systems to offer real time analytics to Ayuda's DOOH platform. End users can now measure key audience and vehicle…

Vision Media teams up with National CineMedia for digital lobby network

October 26, 2017

Vision Media, a media management company, has signed a sales agreement with National CineMedia to push advertising content on the TrailerVision digital lobby…

Christie Experiential Network inks partnership to provide a larger DOOH network

October 25, 2017

The Christie Experiential Network, a platform from Christie, has inked a partnership with Times Square Strategies and MVP Interactive to expand its movie…

Digital advertising spend to hit $420B by 2022

October 25, 2017

Digital advertising spending is expected to rise from $184 billion in 2017 to $420 billion in 2022, despite the impact of ad blockers This spending takes into…

I'm lovin' it in Italy: McDonald's launches delivery via interactive bus shelters in Milan

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

McDonald's transformed three bus shelters in Milan, Italy into interactive stores where customers can order via a touchscreen and have food delivered to them.