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DOOH Advertising News & Media

Google extends DOOH campaign in UK

June 29, 2018

Google has extended its DOOH campaign in the U.K. called, "Make Google Do It,", which advertisers Google Assistant. The campaign specifically presents all the…

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Augmented reality bus shelter boosts awareness for TV show

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

It's no surprise that it can be difficult to draw a consumer's eye away from their cell phone, especially when they are out and about. One way advertisers are…

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LinkNYC delivers better quality of life with digital signage, Wi-Fi

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Link shared its feedback on how its digital signage kiosks aren't just providing services, they are also boosting quality of life for residents

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Icon Multimedia and Sice to deploy Deneva-powered digital signage for Port Authority of Barcelona

June 21, 2018

The Port Authority of Barcelona has signed a 2-year contract with Sice to deploy digital signage from Icon Multimedia. This digital signage will provide…

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3 ways airports fly high with digital signage

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

With customer experience remaining the primary focus, airports are capitalizing on the opportunities to provide efficient messaging. Airport are using digital…

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Digital signage 5 for 5: May 2018

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

We are now at the midpoint of 2018, and digital signage readers have their sights set on innovative trends both now and in the future. The top five stories for…

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Ocean Outdoor acquires Scottish OOH company Forrest Media

June 7, 2018

Ocean Outdoor Ltd, an OOH company based in the U.K., has acquired Forrest Media, a large format outdoor media provider in Scotland. Through this acquisition…

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NJ Transit and Intersection deploy interactive digital signage kiosks

June 4, 2018

Intersection, a smart cities company, recently deployed its IxNTouch interactive information kiosks to rail and light rail station platforms in the NJ Transit.

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Smart cities deliver improved quality of life

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Cities around the globe are adopting smart technologies. New York City, for example, deployed Link NYC kiosks, which offer Wi-Fi services and advertisements to…

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Lego Star Wars rolls out DOOH campaign

May 29, 2018

Lego recently launched a DOOH campaign, inviting shoppers in the U.K. to create their own galaxy using digital Lego blocks, following the launch of Solo: A…

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JCDecaux Singapore unveils selfie Absolut DOOH campaign

May 25, 2018

JCDecaux Singapore, an outdoor advertiser, recently unveiled a live social feed DOOH campaign for Absolut, a vodka brand at Singapore Changi Airport. The…

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Will blockchain revolutionize DOOH?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Blockchain, blockchain, blockchain...the word is almost inescapable in today's media frenzied world. The technology has the capability to bring enormous…

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Ayuda Media Systems selects Luc Filiatreault as CEO

May 15, 2018

Ayuda Media Systems, a ERP and business optimization software company for OOH, has promoted Luc Filiatreault, former president of the company, to CEO. Andreas…

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Adomni runs $50 offer for Mother's Day DOOH in Time's Square

May 14, 2018

Adomni, a digital signage software company, ran a special DOOH campaign offering for Mother's Day. Advertisers could display their ads on the Waterfall Times…

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6 effective digital signage uses for the parking industry

by Daniel Waldron — Copywriter, Armagard Limited

Digital signage for car parking facilities is a relatively untouched goldmine, brimming with the potential to enhance the customer experience, exploit new…

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Sesame Street takes over DOOH in SeaWorld

May 9, 2018

SeaWorld Orlando recently showcased its partnership with Sesame Workshop by displaying Sesame Street characters on digital billboards in Orlando, Florida. The…

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New App: CompareObjects

With CompareObjects another app is released into eyefactive's MultiTouch AppStore. From now on, it will allow all customers to compare any product by simply…

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4 digital advertising trends to watch

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to…

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Cincinnati Reds deploys Just Add Power's Ultra HD over IP solution

May 3, 2018

The Cincinnati Reds recently installed Just Add Power's Ultra HD over IP video distribution system at its Great American Ball Park. The team can now distribute…

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Dentsu Aegis Network starts DOOH campaign to fight malaria

April 23, 2018

Dentsu Aegis Network is supporting the charity Malaria No More with a pro bono DOOH campaign entitled #MalariaMustDie. The campaign, which is running in the…

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