DOOH Advertising News & Media
How blockchain will impact digital signage advertising
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Blockchain has the potential to transform a variety of industries, and that includes digital signage advertising.
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3 ways displays can improve a community
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Digital signage is useful for more than just simple advertising. It can also help a community become a safer place, raise awareness for community issues and…
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Talon partners with SafeGraph for intelligent DOOH
October 8, 2019
Talon Outdoor, an OOH media company, has partnered with SafeGraph, a provider of point-of-interest data to integrate more audience insights into its media…
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2 places you need to be deploying DOOH
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
There are many benefits to using DOOH such as being able to change content rapidly, test different types of content or deliver dynamic campaigns. Even with all…
read nowVerizon Media launches DOOH campaign planner tool
October 1, 2019
Verizon Media, a subsidiary of Verizon Communications, has launched its DOOH Campaign Planner tool, which allows advertisers to plan and visualize campaigns in…
read nowKochava partners with Cuebiq to measure OOH effectiveness in driving app downloads
September 30, 2019
Kochava Inc., a real-time mobile data solutions provider, is teaming up with consumers insights company Cuebiq to provide to provide key data into OOH campaign…
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UK OOH operators come together to support Missing People Campaign
September 20, 2019
A variety of OOH operators in the U.K. including JCDecauz, Maxx Media, Limited Space and Perfect Fit Media have come together to support the charity Missing…
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Under Armour delivers DOOH campaign on First Day Free Rides
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
For students returning to school, it is absolutely crucial that they attend the first day to get the year started on the right foot. Clothing retailer…
read nowGlobal OOH is up 7.5%
September 17, 2019
Global OOH advertising revenues increased by 7.5% to $56 billion in 2018, according to research from PQ Media. Growth drivers included live updates during…
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Intersection installs large format video wall at NJ Transit station
September 13, 2019
Intersection, a smart cities technology company, recently installed a 165-inch video wall at NJ Transit's Secaucus Junction Station in Secaucus, New Jersey.
read nowSolus Ad Solutions integrates Edge1 Outdoor Media Management Software
September 11, 2019
Solus Ad Solutions, an independent OOH advertising company, has selected Edge1 Platform's Outdoor Media Management Software for its sites across Kerala, India.
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Keeping your displays dry during hurricane season
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Destructive weather events like hurricanes can ruin displays, which need to keep running to display emergency messages. You need to take a few precautions to…
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Signagelive partners with Quividi for intelligent DOOH integration
September 6, 2019
Signagelive, a cloud-based digital signage provider, has partnered with Quividi, a campaign intelligent provider for digital signage and DOOH, to integrate…
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Burger King, Samsung deliver top digital signage lessons
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
With a tool as diverse as digital signage, we can always learn something new. Recently on Digital Signage Today, we learned how to make digital signage simple…
read nowMoving Walls acquires digital signage platform Quad42
August 29, 2019
Moving Walls, a Singapore-based advertising technology provider, has entered an agreement to acquire Quad42 Media, a digital signage management platform based…
read nowGlobal signs outdoor partnership with UK metro
August 23, 2019
Global, a media and entertainment company based in the U.K., has signed an outdoor advertising agreement with Nexus, a metro company and the operator of the…
read now'Daily Show with Trevor Noah' to feature digital billboard for Shinnecock Indian Nation
August 15, 2019
Comedy's Central's show "The Daily Show with Trevor Noah' will feature the Shinnecock Indian Nation's digital billboard on Sunrise Highway in Hampton Bays, New…
read nowISM Connect, BairFind use MiLB digital signage to find missing children
August 14, 2019
ISM Connect, a DOOH company, recently partnered with The BairFind Foundation to deliver missing children images on displays at Minor League Baseball stadiums…
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Infiniti delivers dynamic DOOH campaign to target car brands
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
DOOH companies are constantly competing to get the attention of distracted commuters. One way some companies are getting a leg up on the competition is by…
read nowDOOH market to grow by 11%
August 7, 2019
The DOOH advertising market is expected to grow at a compound annual growth rate of 11% from 2019 to 2024, according to a report entitled "Digital Out of Home…
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