DOOH Advertising News & Media
Digital signage 5 for 5: July 2018 edition
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Summer is rushing by us rapidly, and the digital signage market is keeping pace, with solutions that amaze and engage customers. The top stories in July…
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Intersection to power OOH at Philadelphia transit station
July 31, 2018
The Southeastern Pennsylvania Transportation Authority and NRG Energy are teaming up to transform the Pattison Stations at the Sports and Entertainment Complex…
read nowUltravision International installs LED digital billboard in Scotland
July 30, 2018
Ultravision International has installed an outdoor LED digital billboard in Glasgow, Scotland. Clear Channel UK manages the 5.49- by 3.66-meters display, which…
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FIFA World Cup 2018: How stadium advertising reached home TV viewers
by Jeff Hastings — CEO, BrightSign
The FIFA World Cup made up for its lack of commercial breaks by using in-venue LED displays to reach TV viewers.
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Digital signage thermal management 101
by Daniel Waldron — Copywriter, Armagard Limited
Every outdoor digital signage project is different, there is no one size fits all solution. However, every outdoor screen installation does have one thing in…
read nowAbsen supplies LED displays for World Cup 2018
July 17, 2018
Absen recently deployed its A1099, A1699 and C15 LED displays at the Kazan Arena, Rostov Arena and Kalinigrad Stadium in Russia for World Cup 2018. The…
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DOOH campaigns deliver better sporting experiences
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Sporting venues have been using displays for a while now to showcase the scores and capture big plays. Some venues, however, are beginning to look at other…
read nowLamar Advertising Company partners with Clear Channel for DOOH airport campaign
July 10, 2018
Lamar Advertising Company has partnered with Wieden-Kennedy, OMA, Clear Channel Outdoor and Wow Media to launch a DOOH campaign for the Los Angeles…
read nowDOOH company Nearbuy Group acquires retail experience company NexusEngage
July 10, 2018
Nearbuy Group, an advertising tech company based in Dubai, has acquired NexusEngage Ltd., a U.K. based company that delivers targeted retail experiences…
read nowANC expands partnership with University of Louisville for 3 video display systems
July 5, 2018
The University of Louisville has expanded its partnership with ANC to deploy three video display systems at Papa John's Cardinal Stadium in Louisville…
read nowAlbuquerque selects Clear Channel for emergency digital signage alerts
July 2, 2018
Mayor Tim Keller of Albuquerque, New Mexico, recently announced that the city has chosen Clear Channel Outdoor's digital billboard network to display real-time…
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Google extends DOOH campaign in UK
June 29, 2018
Google has extended its DOOH campaign in the U.K. called, "Make Google Do It,", which advertisers Google Assistant. The campaign specifically presents all the…
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Augmented reality bus shelter boosts awareness for TV show
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
It's no surprise that it can be difficult to draw a consumer's eye away from their cell phone, especially when they are out and about. One way advertisers are…
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LinkNYC delivers better quality of life with digital signage, Wi-Fi
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Link shared its feedback on how its digital signage kiosks aren't just providing services, they are also boosting quality of life for residents
read nowIcon Multimedia and Sice to deploy Deneva-powered digital signage for Port Authority of Barcelona
June 21, 2018
The Port Authority of Barcelona has signed a 2-year contract with Sice to deploy digital signage from Icon Multimedia. This digital signage will provide…
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3 ways airports fly high with digital signage
by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage
With customer experience remaining the primary focus, airports are capitalizing on the opportunities to provide efficient messaging. Airport are using digital…
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Digital signage 5 for 5: May 2018
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
We are now at the midpoint of 2018, and digital signage readers have their sights set on innovative trends both now and in the future. The top five stories for…
read nowOcean Outdoor acquires Scottish OOH company Forrest Media
June 7, 2018
Ocean Outdoor Ltd, an OOH company based in the U.K., has acquired Forrest Media, a large format outdoor media provider in Scotland. Through this acquisition…
read nowNJ Transit and Intersection deploy interactive digital signage kiosks
June 4, 2018
Intersection, a smart cities company, recently deployed its IxNTouch interactive information kiosks to rail and light rail station platforms in the NJ Transit.
read nowSmart cities deliver improved quality of life
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Cities around the globe are adopting smart technologies. New York City, for example, deployed Link NYC kiosks, which offer Wi-Fi services and advertisements to…
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