DOOH Advertising News & Media
Survey: Conventional OOH ads bore customers
October 28, 2016
StickerRide, an advertising platform, recently conducted a survey with 400 consumers in the U.S. to gauge their feelings towards outdoor advertising. The…
read nowNanoLumens deploys advertising tower in New Zealand
October 27, 2016
NanoLumens, a digital signage company, recently collaborated with Digital Place Solutions and QMS Media to deploy digital displays called the "Britomart…
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Weatherproofing your digital signage
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
A rainy day can ruin a picnic or a DOOH campaign. The weather can easily overwhelm an unprepared deployment. You need to keep a few elements in mind to keep…
read nowBroadSign selects VP of programmatic sales operations
October 25, 2016
BroadSign International Llc. has hired Vince Banks as its ice president of programmatic sales operations to l assist with the process of automating media…
read nowAllure inks contract with Brenden Theatres
October 21, 2016
Allure, a subsidiary of Christie Digital Systems USA, has signed a contract with Brenden Theatres, based in the Western U.S., to deploy its Christie…
read nowAllure inks contract with MJR Digital Cinemas
October 18, 2016
Allure, a digital signage company owned by Christie Digital Systems USA, has teamed up with MJR Digital Cinemas to deploy its DOOH solution, the Christie…
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Lay's brings soccer to life with DOOH augmented reality
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Lay's is bringing soccer to life in Madrid with an augmented reality display that lets customers take soccer themed selfies for a "Cheer of Champions" campaign.
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Digital Signage Today top 5: September edition
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
October is upon us, and advertisers are gearing up for Halloween campaigns — hopefully using a solid content strategy and a strong platform. Digital Signage…
read nowDOOH campaign targets audience with facial recognition technology
October 5, 2016
Posterscope USA, a DOOH company, recently partnered with Quividi, EYE Corp Media and Engage M1 to launch a campaign for the GMC Acadia car, which used facial…
read nowOutdoor Advertising Association of America to fight negative labels with voter registration
September 28, 2016
The Outdoor Advertising Association of America is attempting to battle back against negative labels in American politics with a digital campaign that pushes…
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Improvements in outdoor digital signage, menu boards
by Scott Sharon — CEO, START
There have been several significant improvements recently in outdoor LCD displays used for digital signage and menu boards.
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Is outdoor digital signage eco-friendly?
by Daniel Waldron — Copywriter, Armagard Limited
Is digital signage eco-friendly? This is the wrong question to ask. Compared to print-based advertising, outdoor digital signage is much more green. A better…
read nowDigital signage, dashboard software providers to bring real-time dashboards to large-format displays
September 21, 2016
TruDigital Signage, a cloud-based digital signage provider, announced a partnership with Klipfolio, a provider of cloud-based business dashboards, to…
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Leyard breaks 1-mm pixel pitch barrier with new LED video wall display
September 20, 2016
Leyard, a provider of visualization products, announced what it says is the finest pitch LED display in the industry with its launch of the 0.9mm Leyard TWA…
read nowUtopia to distribute full range of Philips digital signage, commercial TV products
September 20, 2016
Enterprise distributor Utopia Technology and Philips Professional Displays have announced a new distribution partnership. The partnership was announced in…
read nowIndia touchscreen display market to grow over 13 percent during 2016-2021
September 19, 2016
The India touchscreen display market has witnessed robust growth over the last few years due to increasing adoption of advanced touchscreen devices such as…
read nowLittelfuse introduces new LED lightning surge protection modules
September 19, 2016
Littelfuse Inc, a provider of circuit protection, has introduced a new series of LED lightning surge protection modules with greater transient overvoltage…
read nowNew tech finds customers, where they've been and where they're going
September 16, 2016
Global software company Ayuda Systems announced today the creation of Ayuda[x] to help brands deliver ads to mobile devices and DOOH screens. Ayuda[x] analyzes…
read nowAlmo Professional A/V E4 AV Tour to showcase new products in Boston
September 16, 2016
Almo Professional A/V is bringing its E4 AV Tour to Boston on Sept. 23. The E$ AV Tour is a training and networking event for resellers, integrators and…
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Digital signage fires up football night
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Last week, the NFL kicked off the 2016 season with a game between the Carolina Panthers and the Denver Broncos, which the Broncos narrowly won by 21 points to…
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