Out-of-home advertising falls 17% in Q3

by Bill Yackey

December 16, 2009

The total out-of-home advertising market fell 17 percent in the third quarter of 2009 compared with the same period in 2008, according to new data from the…

Vans, Locamoda use DOOH for cross-channel ad campaign

by Bill Yackey

December 15, 2009

Vans and LocaModa launched a global cross-channel ad campaign Tuesday, starting on the Viacom Times Square digital billboard. Using LocaModa's place-based…

JCDecaux wins screen advertising contract with Nice Côte d'Azur Airport

by Bill Yackey

December 14, 2009

French outdoor advertising and urban furnishings group JCDecaux SA Monday said its subsidiary, JCDecaux Airport, has won the advertising concession for Nice…

DOOH campaign raises Delta Airlines' brand awareness 28%

by Bill Yackey

Edison Research verifies the results of Delta's New York City-based ad campaign using SeeSaw Networks' aggregation services.  

CTA extends ad contracts with Titan Outdoor, but takes revenue hit

by Bill Yackey

December 13, 2009

The Chicago Transit Board last week approved a new five-year contract with Titan Outdoor for print and digital ad sales and placement on Titan media properties…

Another DOOH booking platform emerging in Europe

by Bill Yackey

December 13, 2009

Ooh-tv.fr reported last week that Screening Media announced the launch of an online DOOH booking platform to be released in January. The DOOH booking service…

Vodafone Portugal goes for Litefast 360-degree digital LED displays

by Bill Yackey

December 8, 2009

Vodafone Portugal is using transparent Litefast MAGIC digital signage displays for the promotion of its mobile Internet service, Vodafone 360. The 360-degree…

DOmedia, BroadSign partner for cross-network DOOH purchases

by Bill Yackey

Partnership will bring automation of cross-network media buys and digital ad campaign fulfillment.  

Campbell-Ewald announces involvement with NEC VUKUNET

by Bill Yackey

December 1, 2009

NEC Display Solutions of America has enlisted Campbell-Ewald's expertise to help develop its newest product, VUKUNET, a Web-based platform that connects…

Ocean Outdoor installs two LED billboards in London, plans for more

by Bill Yackey

November 17, 2009

AVInteractive in the United Kingdom reports today that Ocean Outdoor has installed a large LED advertising screen on London's A4/M4 highway, which runs between…

R/GA, Verizon use Times Square digital billboards to launch DROID

by Bill Yackey

November 17, 2009

Two of Times Square's most prominent digital billboards are being used to promote the launch of the new DROID mobile device. R/GA partnered with Verizon…

Nielsen study shows Adspace DOOH viewership up 47% in past two years

by Bill Yackey

November 17, 2009

A new study from Nielsen Media Research shows that 65 percent of mall traffic views Smart Screens in the Adspace Digital Mall Network, up from 47 percent as…

DOOH Advertising

Learn the basics of digital out-of-home advertising, from content best practices and audience measurement, to the trend toward a fully automated ad-planning…

Web site dedicated to jobs in the DOOH industry launches

by Bill Yackey

November 15, 2009

A new job search Web site officially has been launched today that will focus exclusively on opportunities in the digital signage and digital out-of-home space.

The Digital Signage Show: NEC announces VUKUNET universal DOOH advertising platform

VUKUNET serves as the screen manufacturer's entry into the digital advertising space.

Neo Advertising expands in Asia with new office in Indonesia

November 9, 2009

Neo Media Group has accelerated its development plans in Asia with the opening of an office in Jakarta. The office will operate Neo Advertising's first project…

NEC Display Solutions Introduces VUKUNET Universal Platform for Out-of-Home Digital Advertising

November 9, 2009

FOR IMMEDIATE RELEASE Media Contact: Lawren Markle Tech Image (for NEC Display Solutions) (626) 345-9746 lawren.markle@techimage.com NEC DISPLAY SOLUTIONS…

WPP CEO relates to DOOH in AD-Tech speech

by Lyle Bunn — Strategy Architect, BUNN

Sir Martin Sorrell made several key points that relate to DOOH while delivering the opening keynote to a packed house at Ad-Tech conference in New York this…

USA Today plans second digital signage supplement for January

November 5, 2009

USA Today has announced the second edition of a special supplement on digital signage/digital out-of-home, to be published on Jan. 29, 2010. Lyle Bunn, a…

YCD Multimedia launches Real Time Ad Management platform for digital signage

November 4, 2009

YCD Multimedia has announced the release of the YCD|RAMP (Real-Time Ad Management Platform). The platform allows for the production, distribution and…