PRN, indoorDIRECT announce strategic alliance for The Restaurant Network

October 18, 2009

Premier Retail Networks, Inc. (PRN) and indoorDIRECT Inc., owner of The Restaurant Television Network, have announced a strategic alliance. Under the…

Video Analytics for Digital Signage Deployments

Video analytics can measure who watches an ad, for how long and where. Careful analysis of this information helps digital signage operators create targeted…

BlackBerry, VH1 case studies to drive second-annual OVAB Summit

With its Audience Metrics Guidelines in full swing, the association hopes to prove DOOH's value with real-life examples.  

PumpTop TV to promote Gary Vaynerchuk book on gas station DOOH screens

October 13, 2009

PumpTop TV has teamed up with online marketer Gary Vaynerchuk to provide its 12 million monthly viewers with original tips and content from Gary's new book…

DOOH consultancy Imperative Group extends services to North America

Bill Collins, Laura Davis-Taylor and Michael Mascioni have been appointed as U.S.-based practitioners.  

Digital outdoor advertising a bright spot in struggling advertising industry

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New technologies and global DOOH growth also indicate positive future for digital billboards.    

Adspace launches 'Trend Alert' messages on mall DOOH screens

October 6, 2009

Mall shoppers will now be exposed to messages about the latest fashion trends in a malls equipped with Adspace's Digital Mall Network. "Trend Alert" is a newly…