The Digital Signage Show: NEC announces VUKUNET universal DOOH advertising platform

VUKUNET serves as the screen manufacturer's entry into the digital advertising space.

Neo Advertising expands in Asia with new office in Indonesia

November 9, 2009

Neo Media Group has accelerated its development plans in Asia with the opening of an office in Jakarta. The office will operate Neo Advertising's first project…

NEC Display Solutions Introduces VUKUNET Universal Platform for Out-of-Home Digital Advertising

November 9, 2009

FOR IMMEDIATE RELEASE Media Contact: Lawren Markle Tech Image (for NEC Display Solutions) (626) 345-9746 lawren.markle@techimage.com NEC DISPLAY SOLUTIONS…

WPP CEO relates to DOOH in AD-Tech speech

by Lyle Bunn — Strategy Architect, BUNN

Sir Martin Sorrell made several key points that relate to DOOH while delivering the opening keynote to a packed house at Ad-Tech conference in New York this…

USA Today plans second digital signage supplement for January

November 5, 2009

USA Today has announced the second edition of a special supplement on digital signage/digital out-of-home, to be published on Jan. 29, 2010. Lyle Bunn, a…

YCD Multimedia launches Real Time Ad Management platform for digital signage

November 4, 2009

YCD Multimedia has announced the release of the YCD|RAMP (Real-Time Ad Management Platform). The platform allows for the production, distribution and…

DOOH operator Zoom Media acquires Gym TV

November 3, 2009

Zoom Media Corp. and its subsidiary, ClubCom International Limited announced yesterday its acquisition of Gym Screen Media ("Gym TV"), a 160 venue digital…

Wall Street Journal DOOH network creates 16% sales boost for Blackberry

Digital out-of-home campaign coupled with place-based events scores big in upscale office building promotion.  

BIA/Kelsey: DOOH ad revenues to grow to $3.7 billion by 2013

November 3, 2009

Recently announced analysis by BIA/Kelsey indicates digital out-of-home (DOOH) advertising, which leverages spending trends toward digital media, hyperlocal…

rVue launches online digital out-of-home media planner

November 3, 2009

rVue Inc. has announced the launch of its Web-based DOOH media planner, which blankets the industry by connecting participating networks with ad agencies and…

7-Eleven plans DOOH network rollout to 6,200 stores by 2011

November 3, 2009

7-Eleven announced plans yesterday for 7-Eleven TV, a digital out-of-home network that the company says will roll out to 6,200 stores by the end of 2010. …

Commentary: Bumblebee Tuna in-store digital advertising stinks

Negative customer reactions prove that retail digital signage must be done right, or not at all.

Webinar: Digital Out-of-Home (DOOH) Advertising - An Agency Perspective Overcoming Challenges with New Approaches

The DOOH market is on the rise and advertising on those digital screens is becoming more prevalent in the world today. Although this is good news for…

Arbitron to measure audience for social music TV network Akoo

October 29, 2009

Arbitron Inc. announced that it has signed an agreement with social music television network, Akoo, to deliver audience estimates. This service will provide…

RMG secures DOOH contracts with Life Time Fitness and Western Athletic Clubs

October 28, 2009

RMG Networks announced today agreements with two of the United States' premier athletic clubs, Life Time Fitness and Western Athletic Clubs, for the provision…

Captivate Network extends long-term DOOH contracts in Canada

October 26, 2009

Captivate Network has extended several of its long-term digital out-of-home (DOOH) contracts with Canadian property companies. Captivate places digital screens…

Why reliable measurement matters to digital out-of-home

by

Access to a reliable and consistent source of measurement continues to be a challenge facing the industry.  

Capital Networks' Audience software powers outdoor digital signage in Winnipeg

October 21, 2009

Creswin Properties Inc. is using Capital Networks' Audience software to run its massive outdoor digital signage display in the core of Winnipeg's business…

PlayNetwork acquires Channel M

October 19, 2009

PlayNetwork today announced its intent to acquire Channel M, a producer of customized in-store TV networks. The newly combined entity will be branded…

Defining DOOH

Industry experts seek to describe the one of the industry's most popular acronyms.