NEC partners with Project Leadership Associates to develop VUKUNET ad platform

February 22, 2010

NEC Display Solutions of America today announced a successful partnership with Project Leadership Associates to develop VUKUNET, the universal advertising…

DSE: Walmart reveals 18-month results for SMART Network

by Bill Yackey

The retail giant has tied digital signage to its POS network and it is yielding impressive sales uplifts.

Peoplecount announces digital out-of-home audience measurement service

February 18, 2010

Peoplecount, a Toronto-based audience research company, today announced its new pre-packaged audience metrics service for Digital Out-of-Home networks.

Coca Cola shows confidence in DOOH by taking a step forward with the medium

February 18, 2010

The world's largest beverage company has added another feather to its cap: media owner. Late last year, Coca-Cola started rolling out its Digital Network, a…

LocaModa enables Foursquare to 'check-in' to the digital out-of-home market

February 17, 2010

LocaModa today announced partners committing to its Foursquare application, specifically designed for the digital out of home industry.

DOOH a missed opportunity for Vancouver Olympics advertisers

by Bill Yackey

VANOC forgot about digital signage when it bought $38 million worth of ads for Olympic sponsors, so others have capitalized.

Neo Media Group to pull U.S. operations

February 16, 2010

Neo Media Group, a digital-out-of-home network operator, has said it will scale down its development plan to improve growth in the core markets of the group.

BookingDOOH enters China, signs Bus-Online

February 14, 2010

BookingDOOH.com, the international Digital Out Of-Home networks aggregator, has signed an agreement with Shanghai Be Media to offer the Bus-Network of CCTV.

Cinci's Fountain Square launches Aerva Pic2Screen for Valentine's Day campaign

February 14, 2010

Aerva Inc. and The Cincinnati Center City Development Corporation (3CDC) have announced the use of Aerva Pic2Screen, a social media application developed by…

Health Club Media Network announces partnership with Town Sports International, screens included

February 11, 2010

Health Club Media Network (HCMN), the nation's largest provider of advertising and marketing opportunities for national brands in health clubs, announced today…

Why location-based services are important for place-based screens

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LocaModa's CEO discusses the integration of Foursquare with digital signage and the advantages it has for deploying locations.

OVAB-compliant Nielsen survey confirms Captivate Network audience of 4 million

February 9, 2010

Captivate Network delivers an audience of more than 4 million employed, high-income consumers who watch the company's elevator screens and use the content on…

The Golf Network takes on Worldwide Golf Shops' DOOH network

February 9, 2010

Sports Retail Networks, a venture of EDR Media LLC, announced today that it has completed the acquisition of the Worldwide Golf Shops digital signage network…

Three things that will change DOOH ad pricing

by Bill Yackey

Demand, interactivity and aggregation services are poised to pull more dollars to screen advertising.    

Digital Out-of-Home Made Easy for Advertising Agencies

February 9, 2010

Locating appropriate networks and placing ads is still a laborious process, but changes are on the horizon.

PRN expands DOOH advertising sales force

February 8, 2010

Premier Retail Networks Inc. (PRN), a global leader in providing innovative digital out-of-home media solutions, today announced the hiring of several key…

Disney, Google to invest in Chinese digital signage company

If deal is completed, YUM! Brands's KFC says it is on board to advertise on 2,000 screens.

Creative Realities acquires digital content company DOOHit Digital

February 8, 2010

Experiential branding and marketing firm, Creative Realities, announced its acquisition of digital out-of-home solutions company, DOOHit Digital. As part of…

DOOH network ‘goes red' for women's health

February 3, 2010

AMI Entertainment Network Inc. has announced it will use its national digital out-of-home (DOOH) network to promote the American Heart Association's "Go Red…

Ad Council's PSACasting to go live at Digital Signage Expo

February 2, 2010

Digital Signage Expo (DSE) will be the forum in which the Ad Council's new PSACasting initiative will go live. The event will take place on Wednesday, Feb.