DOOH operator Zoom Media acquires Gym TV

November 3, 2009

Zoom Media Corp. and its subsidiary, ClubCom International Limited announced yesterday its acquisition of Gym Screen Media ("Gym TV"), a 160 venue digital…

Wall Street Journal DOOH network creates 16% sales boost for Blackberry

Digital out-of-home campaign coupled with place-based events scores big in upscale office building promotion.  

BIA/Kelsey: DOOH ad revenues to grow to $3.7 billion by 2013

November 3, 2009

Recently announced analysis by BIA/Kelsey indicates digital out-of-home (DOOH) advertising, which leverages spending trends toward digital media, hyperlocal…

rVue launches online digital out-of-home media planner

November 3, 2009

rVue Inc. has announced the launch of its Web-based DOOH media planner, which blankets the industry by connecting participating networks with ad agencies and…

7-Eleven plans DOOH network rollout to 6,200 stores by 2011

November 3, 2009

7-Eleven announced plans yesterday for 7-Eleven TV, a digital out-of-home network that the company says will roll out to 6,200 stores by the end of 2010. …

Commentary: Bumblebee Tuna in-store digital advertising stinks

Negative customer reactions prove that retail digital signage must be done right, or not at all.

Webinar: Digital Out-of-Home (DOOH) Advertising - An Agency Perspective Overcoming Challenges with New Approaches

The DOOH market is on the rise and advertising on those digital screens is becoming more prevalent in the world today. Although this is good news for…

Arbitron to measure audience for social music TV network Akoo

October 29, 2009

Arbitron Inc. announced that it has signed an agreement with social music television network, Akoo, to deliver audience estimates. This service will provide…

RMG secures DOOH contracts with Life Time Fitness and Western Athletic Clubs

October 28, 2009

RMG Networks announced today agreements with two of the United States' premier athletic clubs, Life Time Fitness and Western Athletic Clubs, for the provision…

Captivate Network extends long-term DOOH contracts in Canada

October 26, 2009

Captivate Network has extended several of its long-term digital out-of-home (DOOH) contracts with Canadian property companies. Captivate places digital screens…

Why reliable measurement matters to digital out-of-home

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Access to a reliable and consistent source of measurement continues to be a challenge facing the industry.  

Capital Networks' Audience software powers outdoor digital signage in Winnipeg

October 21, 2009

Creswin Properties Inc. is using Capital Networks' Audience software to run its massive outdoor digital signage display in the core of Winnipeg's business…

PlayNetwork acquires Channel M

October 19, 2009

PlayNetwork today announced its intent to acquire Channel M, a producer of customized in-store TV networks. The newly combined entity will be branded…

Defining DOOH

Industry experts seek to describe the one of the industry's most popular acronyms.  

PRN, indoorDIRECT announce strategic alliance for The Restaurant Network

October 18, 2009

Premier Retail Networks, Inc. (PRN) and indoorDIRECT Inc., owner of The Restaurant Television Network, have announced a strategic alliance. Under the…

Video Analytics for Digital Signage Deployments

Video analytics can measure who watches an ad, for how long and where. Careful analysis of this information helps digital signage operators create targeted…

BlackBerry, VH1 case studies to drive second-annual OVAB Summit

With its Audience Metrics Guidelines in full swing, the association hopes to prove DOOH's value with real-life examples.  

PumpTop TV to promote Gary Vaynerchuk book on gas station DOOH screens

October 13, 2009

PumpTop TV has teamed up with online marketer Gary Vaynerchuk to provide its 12 million monthly viewers with original tips and content from Gary's new book…

DOOH consultancy Imperative Group extends services to North America

Bill Collins, Laura Davis-Taylor and Michael Mascioni have been appointed as U.S.-based practitioners.  

Digital outdoor advertising a bright spot in struggling advertising industry

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New technologies and global DOOH growth also indicate positive future for digital billboards.