DOOH network goes pink for the cure

October 10, 2012

An array of Estee Lauder products are being featured this month on the Adspace Digital Mall Network to promote "pink," according to a company announcement.

How digital signage advances are accelerating deployments

by Christopher Hall — writer, self

The digital signage revolution is ongoing and pervasive; find out what's fueling its spread.

Digital signage helps sell waterfront real estate

October 8, 2012

Digital marketing agency Provis Media Group recently announced the launch of its InTouch Table digital signage technology for TidalWalk, a southeast North…

Interactive storefront could redefine window shopping

October 8, 2012

Window shopping just got a new meaning with the latest technology implemented by Adidas. A six-week pilot is taking place at the Adidas NEO Label in Nuremberg…

Proximity marketing: Merging the digital and physical worlds (Commentary)

How digital signage and location-based proximity marketing can work together for both buyers and sellers.

BrightSign powers digital signage at Zurich Film Festival

October 4, 2012

Digital signage player company BrightSign LLC and AV integration partner Imaculix today announced their joint sponsorship of the Zurich Film Festival. The…

Ho, ho, ho, Green Giant takes to augmented reality to help kids

by Christopher Hall — writer, self

The Jolly Green Giant visited with kids via augmented reality to get them to eat their veggies.

Canadian bars, restaurants get a taste of DOOH

October 3, 2012

Newad Indoor recently announced significant growth in its RestoBars network with several new exclusive agreements with restaurant and bar chains across Canada.

RAM Vision deals boost its DOOH network

October 1, 2012

The DOOH network provider RAM Vision is bolstering its U.K. screen network with two recently signed contracts, according to inavateonthenet.net.

DOOH a little dance: Britpop princess makes digital signage/mobile move (Video)

by Christopher Hall — writer, self

A record company's interactive digital out-of-home campaign combines digital signage, mobile app and dancing.

Exceptional 3D digital signage hits 600 location mark

September 26, 2012

Exceptional 3D today announced that its autostereoscopic 3D digital signage technology has been deployed as part of nine different 3D networks in 600 locations…

DOOH network operators: Be ready to act as content advisers

by Joe Matriss — Editor, DOOH.com

Advertisers demand results. Many new network operators stress over this. But it is much more a good thing than something bad. Because when advertising works, a…

The DOOH train's rolling into Boston

September 21, 2012

Boston's South Station, the city's largest train station and intercity bus terminal, will be deploying two large-format digital signage screens for DOOH…

College football powerhouses join collegiate sports DOOH network

September 18, 2012

College Gametime Network, a digital signage media platform focused on the in-game experience for the collegiate sports market, recently announced the…

Volvo takes DOOH out for a spin

The automaker launched a new model with help from an interactive digital out-of-home campaign in the U.K.

Are we there yet? What's taking digital signage so long? (Commentary)

An expert on interactive technologies looks back at factors that slowed the adoption of digital signage.

Rocking the vote on digital out-of-home

Ahead of this year's presidential election, voter registration group Rock the Vote is reaching out to young voters on DOOH.

The Screen to look back at Olympic DOOH medalists

September 14, 2012

U.K. digital signage association The Screen is set to look back at the digital out-of-home medal winners from this year's London Olympics, according to an…

Keeping your screens on: Uptime on DOOH networks

by Joe Matriss — Editor, DOOH.com

A digital out-of-home network is made up of a lot of different pieces. Most of the time, these pieces work together well, but there are always unforeseen…

Harris providing DOOH solution for UK's first urban cable car

September 12, 2012

Passengers using the Emirates Air Line, the U.K.'s first urban cable car in London's docklands, are being kept informed and entertained via Harris Corp.