Good content: Fiat goes fast with DOOH

Fiat has launched a new digital out-of-home campaign at the pump with Gas Station TV.

Signagelive powering 700 digital signage screens in UK clubs

December 7, 2012

Trendy Media has chosen Signagelive as their exclusive platform to manage and deliver digital signage advertising to 700 Trendy Vend HD screens with integrated…

Capital Networks digital signage software powers DOOH in 'Canada's Times Square' in Toronto

December 5, 2012

Titan Canada is using the Audience software platform, provided by Capital Networks Ltd to power the extensive digital signage network on display at "Canada's…

Keywest Technology powering sports-bar DOOH franchise

December 4, 2012

Keywest Technology's MediaZone Pro is powering ad playback for a growing sports bar-based digital signage advertising franchise, according to a company…

Digital signage checking into hotels to stay

Take a look at why digital signage is growing in the hospitality industry, and where to deploy it.

Seeking mobile engagement for your DOOH network

by Joe Matriss — Editor, DOOH.com

It is impossible to ignore the revolution of personal technology. Everyone has been keeping up to date on monthly smartphone sales. In the case of the iPhone…

Fuel pump DOOH network spreads in SoCal

November 20, 2012

Gas Station TV, a nationwide digital out-of-home network at the pump, has signed a deal with United Oil to expand its relationship with the network and install…

Boosting digital returns: What is the optimal number of advertiser slots?

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

As billboard operators convert static faces to digital, a key question is often how best to optimize to the perfect number of advertiser "slots." For someone…

American Marketing Association, PRI hosting webinar on omnichannel

November 15, 2012

Platt Retail Institute Director and Research Fellow Steven Keith Platt is scheduled to join Rick Chavie, vice president of omni-commerce for hybris software…

JCDecaux, Clear Channel Outdoor duking it out over digital billboards in Chicago

November 14, 2012

Rival out-of-home titans are fighting over a proposed 20-year digital billboard "monopoly" in Chicago, according to The Chicago Sun-Times.

Tie in digital signage, kiosks and mobile for omnichannel retail (Commentary)

Interactive kiosk, retail and DOOH experts discuss omnichannel retailing and providing a coherent customer experience.

GPSS expanding footprint of its sports and rec DOOH network with ScreenScape

November 13, 2012

Alberta, Canada-based GPS Strategies Ltd. today announced they are using digital signage and place-based media software solutions provider ScreenScape to…

Love it or hate it, Marmite Christmas campaign features interactive DOOH

November 12, 2012

In what digital out-of-home firm Grand Visual is calling "the first ever interactive Christmas lights installation on Oxford Street," food brand Marmite is…

Hispanic 3D DOOH network nearing 4 million impression mark

November 12, 2012

The Hispanic 3D Ad Network, owned by Los Angeles-based 9D Media, has reached a milestone of delivering 3.7 Million Hispanic Impressions with its network of…

CETW12: Using digital engagements to connect with today's shoppers (Commentary)

A CETW panel discusses making use of digital signage and DOOH throughout the retail purchase process.

Les Mousquetaires launches retail digital signage TV channel

November 8, 2012

French retail group Les Mousquetaires has launched an in-store TV channel based on the digital signage software solution Media4Display to animate the digital…

Toyota DOOH campaign snags top prize at Art of Outdoor competition (Video)

November 8, 2012

London-based agency glue Isobar recently took top honors in the Art Of Outdoor Digital Competition, which rewards innovative and creative work in digital…

CETW12: ComQi pitches in for DOOHgood's Hurricane Sandy relief

November 7, 2012

In the wake of the devastation wrought by Hurricane Sandy, digital signage firm ComQi is using the bully pulpit provided by this week's Customer Engagement…

New DOOH network zooming into doctor's offices in Canada

November 7, 2012

Zoom Media Inc. recently announced officially the expansion of its digital network with Zoom MedTV, a digital out-of-home medical network with a presence in…

CETW12: 5 Things to look for at CETW NYC

by Christopher Hall — w, t

CETW in New York City is set to open; here's what to look for this year.