DOOH Advertising News & Media
DSF, BUNN hosting webcast on best practices for ad-based digital signage networks
November 2, 2012
The Digital Signage Federation, an independent not-for-profit organization serving the digital signage industry, and The BUNN Company are presenting a webinar…
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King me: Crown Awards for content set to sail (Video)
by Christopher Hall — w, t
Check out some of the past year's best digital out-of-home content.
read nowScala digital signage motoring down the Autobahn
November 2, 2012
German autobahn services company Autobahn Tank & Rast recently deployed more than 3,000 digital signage screens at its service facilities along the german…
read nowDOOHgood launches Hurricane Sandy relief effort
October 31, 2012
DOOHgood, an all-volunteer effort to use the promotional muscle of digital signage to do good, has ramped up efforts to help victims of this week's superstorm…
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The missed opportunity cost of NOT having digital signage
by Christopher Hall — w, t
Sometimes it's the little things we don't even think about that could make a big difference in the long-run.
read now100 digital billboards could go dark in LA
October 31, 2012
Approximately 100 digital billboards in Los Angeles may soon have to go dark, according to The Los Angeles Times.
read nowNanoLumens powers 'world's largest-ever DOOH installation' in Brazil
October 29, 2012
Latin America's newest and most advanced subway line, São Paulo Metro Line 4, will soon be the location of the world's largest-ever digital out-of-home…
read nowDigital signage brings Facebook into the dentist's office
October 29, 2012
Digital Clinic recently announced Facebook integration for its digital signage system for dental practices. With Facebook integration, Digital Clinic creates…
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Effectively measuring dwell time for DOOH networks
by Joe Matriss — Editor, DOOH.com
When a DOOH network is planning, rolling out, pitching and delivering their content, one piece of information is very important: dwell time. Books have been…
read nowJohn Wayne gets on board with Titan Air
October 25, 2012
Titan has landed a five-year contract for advertising within John Wayne Airport in Orange County, Calif., Southern California's second-largest airport…
read nowDOOH agency inks NFC deal
October 24, 2012
Near field communications marketing platform provider Proxama has established a partnership with digital agency Isobar to deploy NFC-based marketing solutions…
read nowDSA announces nominees for 2012 Crown Awards
October 24, 2012
The Digital Screenmedia Association has announced the judges' nominees for the 2012 DSA Crown Awards, which recognizes excellence in DOOH content.
read nowDigital Signage: Big screen on campus [Infographic]
by Christopher Hall — w, t
The dynamic messaging and information capabilities of digital signage offer a plethora of benefits to universities and colleges, from dorm room to the…
read nowDOOH on the fast track in Brazil with latest metro line installation
October 23, 2012
NanoLumens announced that São Paulo's Metro Line 4 will be the location of a large-scale digital-out-of-home installation when Terra Latin America deploys…
read nowDPAA says digital place-based ad growth rate outpacing total ad spend
October 19, 2012
The Digital Place-based Advertising Association recently announced that the growth rate for the industry sector was six times that of total measured ad…
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Coke launches dance dance revolution in S. Korea with digital signage kiosk (Video)
Coca-Cola makes pop fans dance for their sodas.
read nowSoloHealth kiosk rollout creates national DOOH network in pharmacies
October 18, 2012
SoloHealth, a consumer-driven health care technology company, announced today that it is developing what it says is "the nation's largest digital ad platform…
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Digital signage takes a bite out of the Big Apple
by Christopher Hall — w, t
The digital signage and DOOH industries take Manhattan by storm next week with a full slate of conferences and activities.
read nowDOOH networks: Selling to media agencies
by Joe Matriss — Editor, DOOH.com
Media agencies are notoriously difficult to sell to. You know this if you've ever tried to cold call an account manager. You've probably only heard their voice…
read nowPrestone drives new campaign on DOOH with GSTV
October 11, 2012
Gas Station TV, a national digital out-of-home network at the pump, recently announced that it has added antifreeze/coolant brand Prestone to its roster of…
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