The cure for the post-holiday season slump

by Barry Pearman — VP, Clarus Communications

The holiday shopping season is over, and many businesses are heading into one of their slowest seasons of the year. Holiday shopping bills and nasty weather…

Posterscope deal adds geo-targeting and mobile tracking to DOOH network

February 6, 2014

Building on its earlier mobile integration agreements with Proxama and EE, out-of-home company Posterscope has announced a multicountry deal with ad company…

UK Best Awards buy heavy on DOOH

Digital out-of-home plays a big role in most of the campaigns shortlisted for Best Consumer Campaign in this year's awards.

Clear Channel expands LA, El Paso digital billboard networks

February 3, 2014

Clear Channel Outdoor today announced it has added 14 new digital signs in greater Los Angeles, bringing its total to 33 in the L. A. market. The company also…

Yakima looking to regulate digital signage, billboards

January 29, 2014

The Yakima (Wash.) Planning Commission recently held a study session to craft a policy for roadside digital signs and billboards in Yakima. And while only a…

Digital signage getting a kick out of sports

Sporting events get eyeballs on the screens, and 2014 is setting up to be a banner year for sports and digital signage.

Amscreen digital signage powers petrol station DOOH in Romania

January 21, 2014

U.K.-based Amscreen Digital Signage Solutions and Romanian company Primex G&C today jointly announced a partnership project that will see a network of…

DOOH HELP kiosk combines digital signage, defibrillator

January 20, 2014

Liechtenstein-based HELP International AG announced it is introducing — after three years of research and development, more than 24 months of real-time field…

Italian transit network shifts to cloud-based digital signage platform

January 9, 2014

Grandi Stazioni S.p.A., owner of the Grandi Stazioni Media digital signage network, has converted to BroadSign International LLC's cloud-based digital signage…

Korean Air lands on Madison Ave. with digital signage video wall

December 30, 2013

To entice demanding business travelers with a new luxury flying experience, Korean Air has touched down on Madison Avenue with an immersive, interactive video…

Digital signage health kiosk tops 40M engagements

December 27, 2013

Health care technology company SoloHealth recently announced that its SoloHealth Station consumer health-and-wellness kiosk has surpassed the 40-million mark…

Super Bowl could spike DOOH

December 26, 2013

This year it's not just the ads on TV that are going to be big news around the Super Bowl. With this year's NFL championship being played just outside of the…

Burberry tries on digital signage in the UK, joins the Piccadilly Circus

December 26, 2013

Burberry has opened a new retail concept in London's Covent Garden that tries on digital signage for size, according to Marketing magazine. The brand also was…

Heineken puts karaoke Christmas carolers on DOOH

Hidden cameras and digital signage screens combine for a Christmas caroling prank for the holidays.

Clear Channel launches DOOH selfie promo for NYE in NYC

December 23, 2013

Clear Channel Outdoor announced it has expanded its array of full-motion digital billboards in New York City with three new screens at the…

Outdoor media companies bringing mobile to DOOH

December 18, 2013

Mobile-marketing solutions provider Blue Bite recently announced new rollouts with three outdoor media companies — Vector Media, Cinema Scene Marketing and…

What does and doesn't work in DOOH

A longstanding observer and participant in the digital signage industry takes it back to the basics.

Roman airports landing on DOOH

December 6, 2013

Aeroporti di Roma has entered into a partnership with Clear Channel Outdoor to exclusively operate airport advertising space in Rome's two airports, Rome…

Domino's #lookdown delivers digital signage spoof of BA's #lookup

by Christopher Hall

Digital billboard ads respond to jets flying overhead, and delivery drivers below.

Montreal gets on the bus with digital signage

Gesture-interactive digital signage brings new level of engagement to advertisers on Montreal bus shelters.