DOOH Advertising News & Media

Third-generation sign company embraces digital billboards

May 9, 2013

With decades of experience under its belt, Key-Ads Inc. of Dayton, Ohio, knows a thing or two about billboards. The third-generation, family-owned company has…

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Aerva invites regular sons and daughters to 'show love for Mom'

May 8, 2013

Who hasn’t seen an athlete or celebrity mouth "Hi, Mom," during broadcasts of sporting events? Now a similar opportunity is available to the 99 percent, thanks…

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Hammond bags video wall contract at Kentucky airport

May 7, 2013

Hammond Communications Group, a provider of digital signage solutions, has installed two video walls at Blue Grass Airport in Lexington, Ky. The digital…

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US Marshals turn to digital billboards to track treasure-hunt fugitives

May 7, 2013

The U.S. Marshals Service has begun posting alerts on digital billboards in Ohio and Florida in an effort to capture a treasure hunter who found gold nearly…

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International Display Advertising moves into DOOH advertising market

May 7, 2013

International Display Advertising Inc. has its eyes on the $9 billion U.S. digital out-of-home advertising market.

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Interactive advertising platform enVu claims 1 billion customer impressions

May 6, 2013

The out-of-home interactive media company enVu said its enSpire gestural interactive advertising platform has hit one billion customer impressions after two…

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Scala will showcase retail, transportation and DOOH solutions at London NEC event

May 6, 2013

The location-based media company Scala will showcase transportation, retail and digital out-of-home solutions during next week's fifth annual NEC Display…

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Mobile Interactivity

Digital signage and mobile devices continue to converge when it comes to communicating marketing messages to consumers. Learn the multiple types of…

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HD proliferation driving new opportunities in digital signage

by Jeff Hastings — CEO, BrightSign

Those of us in the digital signage industry — systems integrators, installers and manufacturers alike — are always on the lookout for new markets ... emerging…

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APN Outdoor gets OK for first digital billboard in downtown Brisbane

May 1, 2013

APN Outdoor has gained approval to install a large-format digital billboard in Brisbane, Australia's central business district. According to a news release…

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European Sign Expo will include DOOH educational program

April 29, 2013

This year's European Sign Expo will include a wide-ranging educational program for users and designers of visual communication and digital signage…

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On Campus Media, Campus Special partner to target university demographic

April 25, 2013

Digital-out-of-home media provider On Campus Media, which operates a targeted college-based digital signage network, has teamed with the marketing firm Campus…

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Digital signage evokes shoppers' wants and needs (Commentary)

How mobile-interactive digital signage brings shoppers' desires into focus.

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Taco Bell turns to digital billboards for Cool Ranch Doritos Locos Taco launch

April 23, 2013

When Taco Bell launched its Cool Ranch Doritos Locos Tacos in March, word spread quickly via the brand's use of a social media-to-digital billboard.

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APN Outdoor gets OK for Sydney roadside digital billboard

April 22, 2013

After months of negotiations, APN Outdoor has received approval to install a roadside digital billboard in downtown Sydney, Australia. According to a news…

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Key Systems uses Birmingham DOOH screens to tout its own job openings

April 22, 2013

How much does Key Systems believe in the power of digital signage? Enough to use it to list job openings within its own company.

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RMG Networks completes Symon acquisition

April 22, 2013

With its acquisition of Symon Communications, a global provider of intelligent visual communications, RMG Networks now claims more than 7,500 customers…

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