DOOH Advertising News & Media

Adspace calls for AccuWeather in its in-mall DOOH forecast

January 29, 2013

Digital out-of-home firm Adspace Networks has partnered with multimedia weather information source AccuWeather to bring local weather forecasts to the Adspace…

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Hotel chain goes Swiss to maximize digital signage efficiency

January 28, 2013

International hotel chain Kempinksi Hotels deployed NAVORI QL digital signage software to power signage enabling the placement of customers' logos and welcome…

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Titan inks deal with CTA, plans 100 digital signage screens for Chicago Loop

January 28, 2013

Transit advertising firm Titan has extended its agreement with the Chicago Transit Authority, the second largest U.S. transit market, by an additional…

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After Patriots' loss, CCO Boston cheers up New England with puppies, kittens, digital billboards

January 24, 2013

After the NFL's New England Patriots lost in the AFC Championship game this past weekend, Clear Channel Outdoor-Boston decided it needed to do something to…

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DPAA sponsoring digital place-based ad summit at DSE13

January 24, 2013

The Digital Place-based Advertising Association will sponsor an all-day DPb Advertising Summit at Digital Signage Expo in Las Vegas on Feb. 26. The fourth…

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Signagelive lands 5K-screen DOOH network

January 22, 2013

Cloud-based digital signage software solution provider Signagelive recently announced that Life Channel Network, which it said is "the largest DOOH network in…

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Clorox DOOH campaign bleaches away the evidence in Sin City

by Christopher Hall — w, t

Clever digital signage campaign lets people submit tongue-in-cheek 'Bleachable Moments' on digital billboards in Las Vegas.

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GSTV expands DOOH at the pump to SoCal Chevron stations

January 15, 2013

Gas Station TV, a digital out-of-home network at the pump, and Wayne, a GE Business and global provider of fuel dispensers and technologies, today announced…

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Omnivex, DST webinar looks at making ads work better with digital signage

January 15, 2013

Digital Signage Today and digital signage software provider Omnivex Corp. will present an educational webinar, "Improving Advertising Effectiveness with…

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Zoom Media inks DOOH deal with health club chain

January 11, 2013

Fitness digital media company Zoom Media & Marketing has announced an exclusive long-term media and advertising agreement with Town Sports…

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Digital signage included in Alcatel-Lucent showing at CES

January 3, 2013

Alcatel-Lucent will be demonstrating 12 new cloud-based service concepts created by its ng Connect Program aimed at igniting innovation and sparking the new…

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UK bank gamifies DOOH campaign

December 28, 2012

U.K. retail bank Lloyds TSB recently launched an interactive digital signage driving game to promote its "Personal Current Account" smart features. The…

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International Sign Association focusing on digital signage

December 20, 2012

The International Sign Association announced today it has launched a new section of its website focusing on digital signage.

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BMW digital signage turns passing autos into concept cars in NYC (Video)

"Window Into The Near Future" digitally transforms cars into all-electric and plug-in hybrid BMW concepts.

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The best is yet to come: Digital signage in 2013 (Commentary)

An expert digital signage consultant looks at the past year and the year to come in dynamic place-based media.

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2012 in review: That was the digital signage year that was

Digital signage experts take a look back at the year's top stories and trends.

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Pattison Outdoor inks deal with QMI Agency for DOOH news

December 13, 2012

Canadian outdoor, transit and digital advertising company Pattison Outdoor Advertising has chosen newswire service QMI Agency as the primary content provider…

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