Integrated Twitter-DOOH campaign takes Scrabble to digital signage

October 30, 2013

Mattel and JCDecaux U.K. recently ran an experiential digital out-of-home campaign for the game Scrabble on digital signage screens in London's Liverpool…

Tide's Halloween Vines get tangled up in DOOH

Tide is cleaning up with groundbreaking new social media and digital billboard campaign.

ESPN goes live on digital signage with 'DaDaDa' on DOOH

October 28, 2013

ESPN's marketing team recently deployed outdoor digital billboards showing real-time updates to drive viewers to the network's SportsCenter for breaking news…

Batman takes the fight to digital signage in the U.K.

October 25, 2013

A digital out-of-home campaign promoting the new "Batman: Arkham Origins" video game from Warner Bros. has brought the Caped Crusader to digital signage…

DPAA unveils pilot ad program for Ford

October 22, 2013

The Digital Place-based Advertising Association has developed its first and largest multinetwork campaign for an advertiser with a "landmark" pilot program for…

RMG, Regus partner to create 'largest' in-office DOOH network

October 22, 2013

RMG Networks, a provider of technology-driven video advertising and communications solutions, recently announced a partnership with global workplace provider…

Rubber Duck floats onto digital billboards in China

The famous floating giant Rubber Duck is appearing on digital signage LED screens across China for Beijing Design Week.

DPAA head talks 'Video Everywhere'

The CEO of the Digital Place-based Advertising Association sits down for a Q-and-A session on the DPAA Summit next week.

Digital billboards promote foster child adoption in New Mexico

October 15, 2013

According to the Los Alamos (N.M.) Daily Post, New Mexico Gov. Susana Martinez recently announced that the state would begin using digital billboards to…

Lady Gaga DOOH campaign integrates social media

October 15, 2013

While Lady Gaga fans around the world eagerly awaited the reveal of Lady Gaga's new ARTPOP album cover on a Times Square billboard by watching a live video…

DOOH taps social media for Ad Week

An ad campaign integrates out-of-home, digital out-of-home and social media to drive home the medium's reach.

BroadSign digital signage set to invade French DOOH

October 14, 2013

Digital signage software and media player provider BroadSign International said in a recent announcement it is marking its presence in the French digital…

Elevate Digital snares funding to further kiosk footprint

October 11, 2013

Elevate Digital, a Chicago-based company whose interactive outdoor kiosks can be found throughout high-traffic areas in the city, announced this week that it…

Adelaide Airport flying digital with oOh!

October 11, 2013

Australian out-of-home advertising firm oOh! Media has won the long-term contract for signage within Adelaide Airport's domestic and international terminals…

Lady Gaga unveiling new ARTPOP album cover on DOOH screens around the globe

October 7, 2013

International recording artist Lady Gaga will reveal for the first time the cover artwork for her new album, ARTPOP, in a piece-by-piece unveiling on Clear…

Digital signage casts a spell on subway commuters in NYC

Interactive experience designers offer a glimpse into what they say will be the future of digital out-of-home.

DPAA names new chairman

October 3, 2013

The Digital Place-based Advertising Association announced recently that François de Gaspé Beaubien, chairman and chief coaching officer of Zoom Media, has been…

Clear Channel Outdoor increases Latin American DOOH inventory by 50%

October 2, 2013

Outdoor advertising giant Clear Channel Outdoor Holdings has expanded its inventory of digital panels in Latin America by 50 percent this year, reflecting…

Gannett spins off Captivate Network

by Christopher Hall — writer, self

The digital place-based ad firm has been spun off by the media giant and new investors Generation Partners.

Digital place-based advertising on cusp of financial and creative growth

Digital Signage Today takes the pulse of state of digital signage advertising, and the results are promising.