McDonald's celebrates 50 years of Big Macs with digital signage dance-off

by Bradley Cooper — Editor, Connect Media

McDonald's has been consistently deploying digital signage, kiosks and other customer experience solutions inside their stores. The fast food giant is also…

Ayuda partners with Blip to drive incremental revenue to DOOH

November 2, 2018

Ayuda Media Systems is partnering with Blip, a marketplace for digital billboards, to integrate Ayuda's DOOH tools with Blip's marketplace, according to a…

Formetco deploys digital billboard for Cobb Galleria Center in Atlanta

October 29, 2018

Formetco, an OOH company, has deployed a 100-foot digital billboard at the Cobb Galleria Centre property, directly facing the SunTrust Park, home of the…

DOOH makes the mundane exciting

by Bradley Cooper — Editor, Connect Media

If I had to name one boring business, it would probably be storage. It's literally the business of collecting dust. How does one stand out in that line of…

Digital signage helps fight crime

In the movies, every hero needs a partner to help them fight crime. It's no different in real life! But rather than calling upon a single costumed crusader…

Ford DOOH campaign soars into Paris airport

by Bradley Cooper — Editor, Connect Media

Ford recently promoted its EccoSport SUV with an interactive DOOH campaign, allowing customers to take a look inside.

Adomni and AdMobilize partner to integrate audience data into DOOH

September 20, 2018

Adomni and AdMobilize recently partnered to integrate real-time audience data tools into Adomni's DOOH marketplace. Digital billboard owners can list their…

Watchfire Signs' display highlights hurricane info in North Carolina

September 14, 2018

An outdoor Watchfire Signs display in Greensboro, North Carolina, is currently displaying tracking information on Hurricane Florence. The 16-millimeter sign…

Lumo Digital Outdoor selects Ayuda to power DOOH platform

September 12, 2018

Lumo Digital Outdoor has selected Ayuda Media Systems' platform to power its DOOH services. Ayuda will provide digital scheduling, sales, back-office…

JCDecaux Singapore unveils bus shelter advertising network

September 11, 2018

JCDecaux Singapore recently deployed displays in its bus shelter advertising network. The company uses its SmartContent platform to manage content on the…

Clear Channel pays tribute to Burt Reynolds in DOOH campaign

September 7, 2018

Clear Channel Outdoor launched a campaign today paying tribute to the late Burt Reynolds. The company is running the campaign across its national digital…

Adomni selects Larry Grella to serve as VP of sales and marketing

August 28, 2018

Adomni, an online platform for DOOH advertising, has selected Larry Grella to serve as vice president of sales and marketing. Prior to joining Adomni, Grella…

Ultravision expands manufacturing facility with $4 million investment

August 21, 2018

Ultravision International, an LED display manufacturer, has invested $4 million to open new manufacturing lines at its facility in Dallas, Texas. The company…

Tax reform helps save money on DOOH

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

For billboard operators who want to increase their digital advertising reach, the 2017 tax reform package offers big reasons to expand.

Digital signage, blockchain head to the restroom

by Bradley Cooper — Editor, Connect Media

One company is putting displays next to toilets, with its blockchain-powered digital signage sink displays.

Digital signage 5 for 5: July 2018 edition

by Bradley Cooper — Editor, Connect Media

Summer is rushing by us rapidly, and the digital signage market is keeping pace, with solutions that amaze and engage customers. The top stories in July…

Intersection to power OOH at Philadelphia transit station

July 31, 2018

The Southeastern Pennsylvania Transportation Authority and NRG Energy are teaming up to transform the Pattison Stations at the Sports and Entertainment Complex…

Ultravision International installs LED digital billboard in Scotland

July 30, 2018

Ultravision International has installed an outdoor LED digital billboard in Glasgow, Scotland. Clear Channel UK manages the 5.49- by 3.66-meters display, which…

FIFA World Cup 2018: How stadium advertising reached home TV viewers

by Jeff Hastings — CEO, BrightSign

The FIFA World Cup made up for its lack of commercial breaks by using in-venue LED displays to reach TV viewers.

Digital signage thermal management 101

by Daniel Waldron — Copywriter, Armagard Limited

Every outdoor digital signage project is different, there is no one size fits all solution. However, every outdoor screen installation does have one thing in…