Digital signage for auto dealers: Image upgrade with clear results

by Barry Pearman — VP, Clarus Communications

The auto industry has been abuzz lately with the long anticipated release of the second phase of the National Auto Dealers Association's study on Factory Image…

American Eagle's Times Square, in-store digital signage to promote parks volunteerism

February 15, 2013

American Eagle Outfitters and the Student Conservation Association recently announced the expansion of their six-year partnership to engage students in…

Digital billboards brace Boston for blizzard

by Christopher Hall — w, t

Digital signage billboards are alerting drivers to the oncoming blizzard threat and a traffic curfew in Massachusetts.

Digital billboards in Slovakian capital powered by Swiss software

February 8, 2013

Slovakian systems integrator A-Solutions recently installed two high-impact outdoor LED digital signage billboards in the city center of Slovakian capital…

Survey says, LA wants digital billboards

February 5, 2013

Sign Up LA, which bills itself as a "coalition of business groups, nonprofit organizations, community groups and sign companies" that supports the deployment…

Art, social media and digital signage come together for Valentine's Day in Times Square

February 4, 2013

An online platform for digital art sales called s[edition] is bringing modern art love to Times Square digital signage for Valentine's Day.

Taco Bell Cool Ranch Locos Tacos put fans on Times Square digital billboards

Taco Bell again selected digital signage solution provider Aerva Inc. to launch the social media and digital out-of-home campaign for this year’s new product…

DST's Most Wanted: The top 5 most-read stories of January

by Christopher Hall

What digital signage news was everyone most interested in over the last month? Here it is.

London, KY, mall rolls out LED digital signage

January 31, 2013

London Station, a 24,000-square-foot retail center in London, Ky., has deployed a 3-foot-by-9-foot LED digital signage display to replace a section of the…

Digital billboards: Community bulletin boards

by Christopher Hall — w, t

Digital billboards, if used properly, can engage a community.

After Patriots' loss, CCO Boston cheers up New England with puppies, kittens, digital billboards

January 24, 2013

After the NFL's New England Patriots lost in the AFC Championship game this past weekend, Clear Channel Outdoor-Boston decided it needed to do something to…

NFL cities talk trash via digital billboards

by Christopher Hall

Boston and Baltimore smack talk each other via digital signage ahead of AFC Championship game ... and after.

Digital outdoor 2013: Outsmarting your competition

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Last year, I had the pleasure of talking with dozens of digital billboard operators throughout the United States. With more than 250 independent operators as…

Clorox DOOH campaign bleaches away the evidence in Sin City

by Christopher Hall — w, t

Clever digital signage campaign lets people submit tongue-in-cheek 'Bleachable Moments' on digital billboards in Las Vegas.

Formetco releases new CMS software for digital billboards

January 17, 2013

Digital billboard provider Formetco has released PrimeVue 2, the latest software upgrade for the company's F4X Electronic Message Center signs, according to a…

NJ shopping center added LED digital signage just before holidays

January 14, 2013

The Shoppes at Cross Keys in Sicklerville, N.J., installed new LED digital signage before the holiday rush to boost its street presence and multitenant…

Digital signage will make 2013 the year for small business growth

by Barry Pearman — VP, Clarus Communications

Small businesses are the cornerstone of the economy, employing nearly 60 percent of the private workforce and generating 39 percent of the U.S. gross domestic…

Nokia Stadium in Tel Aviv turns scoreboard into interactive trivia game

December 26, 2012

The Nokia Stadium in Tel Aviv will combine digital signage with a mobile app to create a unique interactive sporting experience, The Times of Israel reported.

Digital billboards a financial windfall for Times Square building in NYC

December 26, 2012

Digital billboards in New York City's Times Square are generating giant profits for building owners, according to an article on wsj.com. The trapezoidal…

International Sign Association focusing on digital signage

December 20, 2012

The International Sign Association announced today it has launched a new section of its website focusing on digital signage.