Advertising News & Media

Taxi TV to show financial content from Reuters

February 13, 2008

Media Daily News: ABC said it has a deal to add financial news from Reuters to its content lineup shown on screens in New York City taxi cabs. The content…

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Victoria airport expands digital ad network

February 13, 2008

VANCOUVER, British Columbia — The Victoria Airport Authority has awarded a comprehensive, multiyear advertising contract to Immediate Images Inc., provider of…

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Digital billboard truck company sues sheriff

February 12, 2008

Orlando Sentinel: The Oviedo company displays electronic ads on trucks that roam Central Florida's roads. The signs can change images every few seconds…

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SeeSaw Networks adds eight affiliates

February 12, 2008

SAN FRANCISCO — SeeSaw Networks has added eight affiliates to its digital-signage network, which now comprises 36 networks in the United States. According…

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Van Wagner to supply digital signage courtside at the NBA All-Star game

February 6, 2008

NEW YORK — Van Wagner Sports and Entertainment, a sports marketing and media sales organization, has announced that it will supply digital signage on…

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Apollo announces new media player and TFT controller

February 5, 2008

RONKONKOMA, N.Y. — Apollo Display Technologies has announced its ArtistaMEDIA single-board network media player and TFT controller for playback of videos from…

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Digital signage, ATMs integrate at Screen Expo

February 4, 2008

LONDON — With audience metrics being a focus of Screen Expo Europe this week, i-design showed how it captured ad views using its ATM advertising solution…

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Dynamic Advertising and Design launches Patient TV at Princeton Med Center

February 3, 2008

EXTON, Pa. — Scala Inc., a provider of end-to-end digital signage software, has announced that Scala Certified Partner, Dynamic Advertising and Design…

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Nielsen reports 70 percent ad recall for gas pump digital screens

January 27, 2008

DETROIT — Gas Station TV has announced the result of a Nielsen Media Research study that said 70 percent of participants recalled advertising shown on its…

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Interactive digital signage comes to Irish mall

January 27, 2008

SUNNYVALE, Calif. — GestureTek Inc., a provider of gesture-controlled interactive entertainment and presentation systems, has announced the launch of the…

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Taxi digital signage rolls into Seattle

January 24, 2008

Seattle Post-Intelligencer: Advertising company Seattle Digital Signage installed digital screens in the headrests of 10 Orange Cabs last week, only a…

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Clear Channel Spectacolor unveils digital billboards in Vegas

January 22, 2008

MediaBuyerPlanner: Clear Channel Outdoor's Spectacolor Division has announced the launch of full motion video and sound billboards at Las Vegas' Miracle Mile…

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BLOG: Orange deploys gesture-based interactive window

January 20, 2008

Newlaunches.com: UK based ad agency "The Alternative" has developed a gesture-based interactive store window for mobile phone provider Orange. Images are…

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Walgreens to put digital billboard in Times Square

January 20, 2008

Chicago Tribune: Walgreen Co. is making a return to New York's Times Square after a decades-long absence with what it says will be the largest digital…

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Determining digital media metrics

January 20, 2008

MediaPost: Retail marketing companies are caught in the middle of measurement madness for ad networks, many of whom have paid private consultants and big…

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Torstar strikes deal to sell digital screen network

January 16, 2008

TORONTO — Torstar Corp., owner of Canada's largest-circulation daily paper, has struck a deal to sell its Transit Television Network unit in the United States…

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NBC rolls out digital out-of-home network

January 16, 2008

AD WEEK: NBC officially rolled out its NBC Everywhere network of digital out-of-home platforms at a presentation attended by more than 200 agency and client…

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CBS, Ripple, SeeSaw partner for digital ad network

January 16, 2008

NEW YORK and EL SEGUNDO, Calif. — CBS Outernet, a provider of in-store media networks and advertising in grocery stores nationwide, and Ripple, an interactive…

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Bravo Network puts supermodels on digital signs

January 15, 2008

Multichannel News: To support its latest competition series, the Bravo Network will strut interactive images of the show's hosts and cast in Manhattan window…

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Streetbroadcast lands U.K. outdoor digital signage deal

January 15, 2008

LEEDS, England — Streetbroadcast has announced that is has won an exclusive 15-year advertising agreement for outdoor digital signage across Leeds. The…

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